Customer Service Sales

Alan Wright

Email: *********@********.***

Address: *** **** ****** *****

City: Spring City

State: TN

Zip: 37381

Country: USA

Phone: 423-***-****

Skill Level: Senior

Salary Range: $175,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Alan R. Wright

480 Lake Harbor Drive C: 423-***-****

Spring City, TN 37381 Email: *********@********.***

LinkedIn Profile

Senior Executive in transition with broad experience in franchise organizations in both retail and food service industries. Proven leadership skills in Marketing, Operations, Franchising, and Human Resources seeking CEO / CMO / COO Leadership opportunities.

Leading Brands Experience

The Krystal Company (11 years)

Rent-a-Center Inc. (7 years)

Olan Mills Portrait Studios (4 years)

Hardee's Food Systems (7 years)

Duke Energy (1year)

Caldwell Van Riper Ad Agency (1 year)

Norris Food Service (3 years)

Skills / Traits

* Comprehensive understanding of mid to downscale retail consumer buying habits.

* Keen understanding of franchised systems and partnering for success.

* Impeccable value system and inclusive manager among staff.

* Problem solver based on data / results oriented.

* Division P & L responsibility.

PROFESSIONAL EXPERIENCE

THE KRYSTAL COMPANY, Chattanooga, TN 2001 to May 2012

Iconic 80-year-old restaurant chain with 400 company and franchised stores in 12 states with over 7,000 employees.

***Executive Vice President, Administration (2009 - 2012)

Promoted with expanded responsibilities overseeing research and development, marketing, human resources, benefits, recruiting and corporate counsel. Provided positive leadership and communication exchange to achieve continuous, improved business performance. Reported to CEO and a lead team participant in selling the company.

Created a successful recession-resistant marketing plan whereby sales and profits were protected. This was accomplished by offering new smaller combo meals priced lower for a great value on a limited time basis that allowed core customers to have a quality lunch for under $4.

Developed menu optimization plan for new and re-engineered products.

Saved the company $500,000 in outside legal fees by hiring the first corporate attorney.

Hired a senior level Human Resource expert who reduced EEOC claims 50%, outside counsel fees 60%, and improved field operations training/education 100%. Successfully rolled out

e-verify and NLRB awareness, online harassment training, and documentation training.

Managed product development pipeline. Continuously maintained a bench of 6-8 products. Vendor partners supplemented menu extensions and supported new product trends.

***Vice President, Franchise Division ((2006 - 2009)

Directed strategic management and operational oversight of the franchise division to provide streamlined operations, reduced operating costs, and greater profitability. Managed 4 Franchise Business Consultants, 40 owners/operators and 150 restaurants. Full Division P & L responsibility.

Increased division profitability from 65% to 80% operating margin and significantly improved customer service scores.

Reduced the number of Business Consultants from 5 to 4 and increased restaurant coverage of each by 10, resulting in new efficient oversight.

Directed the annual Franchise Meeting from fund raising, agenda preparation, and speaker selection.

***Vice President, Franchise Division continued:

Reset performance expectations that resulted in better mystery shop service scores by 3 points, improved early/late shift management/customer service performance, reduced franchise compliance issues, and led a passion for success commitment from franchise business consultants. New performance expectations included:

Morning and late night mystery shops.

Quarterly owner P&L reviews.

Enforced FDD compliance and written defaults, which led to 5 franchise unit closings.

***Director, Franchise Marketing (2003 - 2006)

***Director, Field Marketing (2001 - 2003)

Directed $12 million in media, and managed media and PR firms. Restructured and upgraded the Field Marketing team to align with company objectives. Hired and developed four marketing professionals in 2001. Served as marketing liaison for Franchise Sales and Franchise Operations teams.

Directed the development of co-op marketing approach to enhance franchise communication and local market sales. Rolled out 23 co-ops within one year.

Developed a pioneer market strategy to support new openings in Louisiana, Texas, Arkansas, and the Carolinas.

Directed the field execution of the Summer Tour Eating Contest, covering 240 event

stops and 4 million brand impressions in 2003. Event became known as Krystal Square Off through 2009.

Chairman of the Krystal Franchise Council.

OLAN MILLS PORTRAIT STUDIOS, Chattanooga, TN 1997 - 2001

***Vice President, Marketing

Directed all aspects of marketing for 1,100 portrait studios nationally with $300 million in revenue. Provided leadership, creativity, strategy, development and implementation of all marketing programs and brand awareness.

Directed Olan Mills from outbound telemarketing to media advertising and expansion into other revenue generating markets.

Co-branded marketing programs with Kmart to support new outlet strategy.

Additional Experience (1983 - 1997):

Duke Energy Merchandise Division, Charlotte, NC - Director of Marketing

A retail division of Fortune 100 Company - forged a strong retail presence within a market niche generating $3 million in revenue after launching a database direct mail system.

Rent-A-Center, Wichita, KS - Director of Marketing Communications

Doubled market share, store growth, and created national direct response TV campaign for lead generation.

Hardee`s Food Systems, Inc., Rocky Mount, NC - Director of Sales Promotions

Directed the 1987 California Raisin promotion that grew breakfast business 17%.

EDUCATION

BS, Marketing, Ball State University, Muncie, IN

President of Social Fraternity, Sigma Phi Epsilon

MEMBERSHIPS/AWARDS

Board Member, Greater Chattanooga Hospitality Association

Member, I.F.M.A.

Member, Retail Advertising Conference (RAC)

Presidents Award for California Raisin Sales Building Achievement

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