Manager Marketing

Jeremy Smuder

Email: ********@************.***

Address:

City: Saint Peter

State: MN

Zip: 56082

Country: USA

Phone: 952-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Dynamic and creative Marketing and Product Manager with a successful career in online, social and product marketing, new product development, advertising, promotions, public relations and project and communications management.

Educational Background:

High School Dipolma from University of St. Thomas, Minneapolis MN 1/2001 to 1/2002 (Marketing)

High School Dipolma from University of North Carolina at Charlotte, Minneapolis MN 1/2001 to 11/2012

Job History / Details:

Career Focus

Dynamic and creative Marketing Manager with a successful career in online, social and product marketing, advertising, promotions, public relations and project and communications management.

Summary of Skills

Brand Management

Product Development

Online Marketing Strategies

Website, Social Networking, SEO Design/Management

Advertising Management

Event Management

Creative Problem Solving

Mulit-Task Management

Computer-savvy

Professional Experience

July 2010 to November 2012

TBEI, Inc. Lake Crystal, MN

Marketing Manager

Directed all marketing activities for Crysteel Manufacturing, DuraClass, Rugby Manufacturing and J-CRAFT. Each company is independently operated and held by TBEI, Inc. and owned by Kirtland Capital.

Drove all brand planning processes and utilized purchase behaviors, in-depth understanding of the categories, channels and customers to develop strong marketing and new product plan that led to strong company sales growth in slow economic years.

Identified the most valued targets, communication strategies, promotional program objectives, and strategies while providing tactical recommendations for improvements.

Developed cross-media national advertising schedules for each brand and aggressively pursued targeted editorial placements and feature articles with online and print publications that increased our brand recognition and drove traffic to our distributors and websites.

Created and launched new websites with advanced SEO strategy for each brand that was designed to increase traffic and deliver an interactive experience for end users and distributors. Updated our sites as well as our Facebook brand pages with weekly content updates.

Worked with distributors, end-users and research organizations to help find new product opportunities and size of market. Utilized a stage-gate process to define, develop and launch many new products that drove new revenues and won industry awards recognizing our innovative and customer centric new products.

Managed all trade shows, events, literature development and promotional activities.

December 2005 to February 2009

Best Buy Corporate Bloomington, MN

Manager - Consumer Marketing

Led the strategic planning for the Video Gaming business unit that utilized and created strong customer value propositions for strategic targets both in store and online while aligning the retail outlets, advertising and product teams with effective marketing planning and messaging.

Executed strategic marketing plan through weekly insert, new and existing online partnerships, direct mail and email, existing loyalty vehicle (Reward Zone) and developed a new loyalty vehicle (Reward Zone for Gamers), public relations, new product event launches and retail training.

Managed the value proposition development, testing and refinement in the "Buzz" customer segment test stores in Los Angeles as well as the final store execution in non-test "Buzz" segmented stores.

Directed large research studies for gaming customer segments to analyze trends and customer needs in order to further refine and develop new value proposition elements, marketing strategies and service and product development.

July 2004 to December 2005

Midwest Wireless Mankato, MN

Segment Marketing Manager - Consumer

Midwest Wireless was the premier wireless provider in Southern Minnesota and Northern Iowa, with over 425,000 customers generating 250 million in revenues. Competing against competitors such as AT&T, Verizon, T-Mobile and Sprint we achieved market share of over 50 percentage . Midwest Wireless was purchased by Verizon.

Established strategic marketing plans to achieve company objectives around market share, penetration, activations, revenues and retention by collaborating with sales, product management and engineering to meet the communications needs of strategic targets.

Developed and executed yearly marketing plans and seasonal promotions for new product and service launches as well as specific seasonal campaigns by guiding marketing specialists, advertising, research and merchandising to drive revenues and market share.

Analyzed consumer research, competitive product offerings, industry information and trends in order to develop new products, service offerings and pricing structures for different strategic targets.

Managed all communication and sales tools; collateral, advertising design and media placement, promotional campaigns, sales training and materials, merchandising materials, public relations campaigns, and customer communications.

November 1998 to July 2004

The Toro Company Bloomington, MN

Associate Marketing Manager

Directed all marketing and product management functions for the trim mower and cultivation products lines in the Golf Products Division including new product development, promotions, advertising, sales training, forecasting, budgeting, inventory management and pricing.

Developed and executed strategic marketing and product development plans that achieved corporate objectives around market share and margin improvement with existing products and new products.

Led product engineering teams with development and testing of new products, conducted quantitative and qualitative research studies on horticultural trends and customer needs, and introduced new products utilizing a formal stage-gate process that grew revenues, market share and profit margins in both product lines.

June 1996 to November 1998

Morgan Stanley/ Dean Witter Naples, FL

Marketing Specialist

Consumer prospecting, client management and customer research to provide financial managers opportunities to grow their business. Created product and service presentations for prospective clients and provided research and statistical modeling to analyze and manage the risk of clients' financial portfolios to help clients meet their financial goals.

Education

2002 University of St. Thomas St. Paul, MN

MBA Marketing

1996 University of North Carolina at Charlotte Charlotte, NC

Bachelor of Science Finance

Member of Golden Key National Honor Society - GPA 3.8

References

Available on request

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