Customer Service Management

Ed Thralls

**** ***** ****** *******, ** ***** 404-***-**** ********@**********.***

Objective

Translate strategy, leadership, marketing, technology and interpersonal skills refined during successful career solving global

market, technology and business problems into a contributing role within a wine industry organization by exploiting

progressive technologies and social media marketing strategies

Profile

M otivated and personable business professional with experience solving market and business problems facing global

institutions via innovative solutions and services. Excellent communicator comfortable with executive management and

audiences of all levels in a small business or global enterprise setting and able to maintain poise under pressure.

Competent with demonstrated ability to communicate organizational message

Skills Summary

Promotion & Marketing Team Building Technical & Journalistic Writing

Business Development Product/Project Management Market Research & Analysis

Social Media Marketing Web and Data Analytics Leadership/Management

Professional Experience

Marketing/Writing/Brand

Developed a personal brand as a wine and digital marketer via a strategy that utilizes web blog and social media

channels to educate, inform, promote and drive traffic across platforms (http:/ /www.winetonite.com)

Hosted the global Pinot Noir Twitter tasting and local tweetup (http://pinotnoir.eventbrite.com) at venue with 80 on-

premise attendees and promoting special guest, Andrea Robinson. Over 50 wineries and 323 unique tweeters

worldwide contributing to 2,073 mentions during the 2-hour event (http:/ /bit.ly/PinotStats)

Co-hosted St. Supery Winery Tweetup (http:/ /atlwineschool.eventbrite.com) entertaining 30 on-premise attendees and

several hundred more virtually via live Ustream video feed and Twitter

Published and featured works:

o Winebusiness.com and Foodista.com: Cardinale Joins the 100 Point Club (http:/ /bit.ly/Cardinale100)

o PalatePress.com: Yeast: From Behind the Scenes to the Spotlight (http://bit.ly/WineYeast)

o PalatePress.com: California Wine Country s War on Terroir (http://bit.ly/aspYlh)

o Helium.com: How to choose a great inexpensive red wine (http://bit.ly/CheapWine)

Wine industry social media marketer endorsed by VinTank, digital think tank for the wine industry

(http://bit.ly/VinTankEd)

Extanz.com Top 12 most influential wine blogger

PostRank.com Top 20 wine site (of 555 wine feeds)

Wefollow.com #24 (of 278) most influential wine blogger on Twitter

Alawine.com Top 100 Wine Blog and Wine Blogger on Twitter

Presentation, video, photography, and online social media skills

Social media Technology

LinkedIn www.linkedin.com/in/edthralls since 2005

YouTube www.youtube.com/user/winetonite 2006

FaceBook www.facebook.com/ed.thralls 2007

Wordpress www.winetonite.com 2008

FaceBook fan www.facebook.com/WineTonite 2009

Twitter www.twitter.com/winetonite 2009

Other: Ustream, Friendfeed, Foursquare, Gowalla, Google Buzz, Brightkite and more

Analytics: Bit.ly, Google Analytics, HubSpot, Technorati, Twitalyzer, Tweetstats, Klout and more

Professional Experience, continued

Strategy/Leadership

Consulted for Atlanta Wine School and Montaluce Winery & Estates to coach social media strategies

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Ed Thralls

1163 Pelly Circle Atlanta, GA 30319 404-***-**** ********@**********.***

Executed social media strategy for Murphy Goode job search resulting in Top 50 candidate selection from 2,000+

entries (bit.ly/li9rQ) resulting in 4,000 video views, 400 % blog visitor growth and 1,300 % Twitter follower growth in

first 5 weeks of campaign

Directed overall success of Risk, Budgeting, Planning and Profitability product lines and extensions at Fiserv

(NASD AQ: FISV) responsible for $30 million in annual revenue from P&L perspective, defining and communicating

strategic path from cradle to grave - ideation, feasibility analysis, development, launch, marketing, sales and support

Led project team for DataScan Technologies to develop requirements and best practices for Nissan Japan s first

finance business in China partnering with Dong Feng Automotive company

Executed project transferring existing product line to Fiserv business unit positioned in CR M disciplines and platform

upon which to launch and deliver customer profitability solutions. Transfer improved customer service and operating

profits by more than $2 million over 3 years

Developed and executed proposal for outsourced development strategy partnering with off-shore development team

for maintenance of legacy products saving $2.5 million annually

Extensive personnel management experience including peak of 68 employee division including 30 off-shore staff in

India

Published in American Banker: Payoff for Customer Profitability Analysis (http://bit.ly/AmBanker)

Employment History

Holdredge Wines, Healdsburg, C A

Harvest Intern, September 2010 to Present

Wine Tonite!, Atlanta, GA

Founder/Social Media Marketer, 2008 to Present

Risk & Compliance at F ISERV (NASD AQ: FISV), Norcross, GA

D irector, Product Development, 2006 to June 2010

DataScan technologies A lpharetta, GA

Director, Product Management, 2005 to 2006

Director, Product Design, 2003 to 2005

Manager, Business Analysts, 2000 to 2003

Senior Business Analyst, 1998 to 2000

Additional work experience Upon Request

Education

University of California-Davis D AVIS, C A

Winemaking Certificate Program, 2010

Society of wine educators ATL ANTA, GA

Certified Specialist of Wine (CSW), 2009

Georgia State University A TL ANTA, GA

Masters of Business Administration (MB A), 2005

University of Florida G AINES VIL LE, FL

B.S. Business Administration, 1992

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