Joseph Cabalquinto

Creative Director

JosephCabalquinto

Columbus, OH

I love what I do. As the Creative Director for DSW, I was able to take part in a company's reinvention, redefine its brand, and participate in its meteoric growth. Taking part in every marketing aspect; from television commercials to store design; from its rewards program to the birth of its e-commerce channel. There s nothing more gratifying than knowing that what you do greatly impacts the performance of the business.

abphgd@r.postjobfree.com

614-***-**** mobile

ExperienceCreative Director/PrincipalColumbus, OH

Nov 2009 - PresentJCITH Designs, LLC

I have concepted and produced four national tv commercials for DSW Inc. and have been involved in the major redesign of The Limited ecommerce site. Managing multiple teams and successfuly completing projects on time and on budget. Most recently, I've participated in a successful brand elevation presentation for to their executive group, concepted the look for Fall 2012, a fragrance launch, and Holiday 2012, ensuring Bath & Body Works continue as the fragrance leader. My clients include DSW Inc., The Limited, RG Barry, David's Bridal, Haiku Restaurant, Baesman Group Inc., Bath & Body Works Direct.Creative DirectorColumbus, OH

Jan 2006 - Oct 2009

Built the creative team from the ground up. Starting with a staff of none to a staff of seven.

Creative responsibilities: TV, radio, print advertising, direct mail, web, e-commerce, e-mail, etc. Worked directly with producers, film directors, talent agents and location scouts. Directed the creative relaunching of DSW Rewards in Fall 2006. Directed the creative launch of in Spring 2008. Managed the Marketing budget for the creative department.Creative Director/PrincipalColumbus, OH

May 2000 - Dec 2005Blacksheep Retail Design & Communications

A small design studio specializing in brand and retail design. From kiosks to restaurants; from logos to print advertising. Successful design solutions with out of the box thinking. Managed freelance resources when needed. Clients include: Bath & Body Works, DSW Inc., Haiku restaurant, Mark Pi restaurants, Total Image Specialists, Barcelona restaurant)Sr. Art DirectorColumbus, OH

Mar 1998 - Apr 2000Retail Planning Associates

Worked with clients from New York to San Francisco. Brand development, brand identities, environmental graphics in partnership with brand strategy and environmental design. Awarded 2000 Specialty Store of the Year by DDI for The Wiz, 5th Ave NYC (specialty electronics store). Awarded 2002 Store of the Year by VM+SD for e*trade, Madison Ave NYC.Art DirectorColumbus, OH

Mar 1994 - Mar 1998Structure, a division of Limited Inc.

Managed a staff of four graphic designers. From Seasonal in-store signs and banners, direct mail, credit marketing, merchandise graphics, packaging and the debut catalog for Fall 1994 and Christmas 1994. Directed The Structure Underwear Model Search, from press kit, direct mail, print advertisements, special events and fashion shows. Directed photoshoots for Seasonal campaigns.Freelance Art DirectorNew York, NY

May 1992 - Mar 1994

Designing and producing graphic collateral for large and small companies; from catalogs, brochures, posters, mailers, etc. Logo design and Identity programs to signage programs. Consulted for Liz Claiborne, Macy s, Best Inc, Marshall Fields, Chase, American Council for the Arts, New York Department of Cultural Affairs.Assoc Art Director/Production ManagerNew York, NY

Dec 1991 - May 1992Barney's New York Advertising

Responsible for the design needs of the marketing department and the publicity office;

from direct mail to print advertising. Production Manager for the Advertising Department;

overseeing 4 color and B&W materials for magazines and newspapers.Graphic DesignerNew York, NY

Oct 1988 - Nov 1990Conran's Habitat

From in-store collateral to promotional store signs to catalog design and layouts. Learned to work with photographers and production management. Reported directly to the art director.

EducationBFANew York, NY

Aug 1984 - May 1988The Cooper Union for the Advancement of Science and Art

View Joseph's Portfolio for work samples. abphgd@r.postjobfree.com 614-***-**** mobile

© Copyright Krop 2012

75-4581 mobile © Copyright Krop 2012

Contact this candidate