Sales Manager

San Francisco, California

Al Sargent abphfb@r.postjobfree.com

cell: 415-***-****

www.alsargent.com

summary

Seasoned enterprise software professional with 15 years of experience in product management and marketing,

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business development, sales, and engineering at Oracle, Mercury, and leading startups such as Wily Technology.

Successfully led 10 initial product releases and over 50 follow-on releases.

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Drove five new business development partnerships and one acquisition.

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Experienced in Software-as-a-Service (SaaS), cloud computing, green IT, cleantech, and agile development.

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Stanford University, BS Symbolic Systems (similar to computer science); UCLA Anderson School of Management, MBA

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experience

Carbonetworks 2009 - 2010

Sr. Marketing Manager San Francisco

Carbonetworks provides cleantech SaaS solutions for corporations to shrink energy consumption and carbon footprints.

Led broad range of marketing programs, including lead generation, sales enablement, web marketing/SEO, online

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advertising/SEM, social media, and customer webinars.

Exceeded lead generation targets by 10% in Q4 2009, and by 50% in January 2010.

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Awarded "sales partner of the month" in August 2009 for contributions to the success of Carbonetworks' sales team.

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Dial Partners 2007 - 2009

Dial Partners provides services for product planning, product launch, and product marketing. Representative client:

Sauce Labs, Inc., San Francisco 2008 - 2009

Sauce Labs provides a cloud-based service and that slashes functional test execution times, enabling developers to

deliver higher quality software in less time.

Led product development from conception to first customer deployment, reducing customer's test execution

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times by 90%.

Developed product requirements, defined REST API, and provided project management.

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Generated over 350 qualified leads using SEO, SEM, and social media marketing; recruited twenty qualified

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beta customers; and provided initial training on how to use the service.

Defined product roadmap and pricing plan based on over 30 user interviews.

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Led agile development team by managing sprints, maintaining backlog, and conducting daily standups.

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Wily Technology (acquired by CA) 2005 - 2007

Sr. Product Line Manager Brisbane, California

Wily Technology was the leading provider of enterprise application management solutions. CA acquired Wily in 2006.

Led Wily's acquisition of TimeStock, dramatically expanding Wily's product line. Analyzed customer needs and

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competitive landscape, built revenue forecast, presented to executive team, and performed due diligence.

Led and mentored a team of two product managers that expanded Wily's application management footprint, by

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formulating and executing product strategy, roadmap, requirements, pricing, positioning, launch, evangelism, sales

training & sales enablement.

Promoted from Sr. Product Manager to Sr. Product Line Manager after just six months.

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Mercury (acquired by HP) 2002 - 2005

Sr. Product Marketing Manager Mountain View, California

Mercury was a global leader in application testing and monitoring. HP acquired Mercury in 2007.

- Grew QuickTest Professional product revenues from $5M in 2002 to $60M in 2004, moved it from fourth to first in market

share, and won awards and analyst endorsements.

- Aggressively expanded into new markets through business development activities, including partnerships with SAP,

Oracle, Siebel, and PeopleSoft; Macromedia (Flash/Flex); Infragistics (.NET); Intuwave (mobile); SPI Dynamics

(application security testing); and SlickEdit (developers).

- Designed and implemented free trial download program that became the biggest lead source for Mercury's inside sales

team, resulting in greater penetration of the SMB market.

- Led both inbound and outbound product management activities, working with a team of 60 R&D staff, plus 500 sales

engineers and account managers.

- Successfully executed product strategy, roadmap, requirements, pricing, positioning, launch, evangelism, sales training

& sales enablement.

ListenPoint 2001 - 2002

Group Product Manager San Ramon, California

ListenPoint provided product management software to automate requirements gathering.

- Developed product strategy, defined requirements, built prototypes, formulated pricing and ROI model, interviewed

customers, analyzed competition, refined research methodology, and created product collateral.

Brodia 1999 - 2001

Senior Director, Product Management San Francisco

Brodia provided SaaS digital payments software for credit card issuers, including Chase, MasterCard & Discover Card.

- Led five-person product management team that defined Brodia's web, wireless, and web services products.

Oracle Corporation 1992 - 1997

Product Marketing Manager, Sales Engineer Singapore

- Directed 30 person team, spanning 7 countries, to deliver the Oracle Technology Summit, Oracle Asia Pacific's premier

technical marketing program for 2000 business partners, including VARs, ISVs and systems integrators.

- Supported sales team in strategic account engagements, leading to revenue growth of over 50% in 1996 and 1997.

- Launched Oracle8, Oracle Application Server 2.0, and Oracle Developer, facilitating over $1 billion in revenues.

Viewpoint Systems 1991 - 1992

Software Engineer San Mateo, California

Viewpoint Systems pioneered software that provided a rich client interface to legacy ERP applications.

- Designed and implemented C++ software modules in AccessPoint 1.0, Viewpoint's flagship product.

education

UCLA Anderson School of Management 1999

MBA, concentration in Marketing Los Angeles, California

- Awarded: 1998 Price Institute for Entrepreneurial Studies Academic Fellowship.

Stanford University 1991

BS, Symbolic Systems (similar to computer science), concentration in Human-Computer Interaction Stanford, California

- Awarded: CSLI internship to research computational linguistics at Xerox PARC.

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