Marketing Management

New Book

Available...

by Dr. Gary W. Lawson

CEO, Lawson & Associates

"The Entrepreneur's

Marketing Guide"

Gary W.

Lawson, MAOM, Ph.D., DPA

*** *****

Tesoro

Walnut, CA 91789

888-***-**** ext 202

abphf1@r.postjobfree.com

College/University Teaching

Experience

California State Polytechnic University, Pomona

2007-Now College of

Business Administration

Marketing & International Business Management Department adjunct

faculty teaching Principles of Marketing

College of the Canyons

2005-Now Business Department Associate Adjunct Faculty

Business Department

Associate Adjunct Faculty teaching the following courses:

Conflict Management and Negotiation; Principles of Marketing

(both 100% online and traditional on ground classes); Entrepreneurship; Business

Writing; Interpreting Financial Statements; Business Diversity; Principles of

Management; Business Management Overview; Advertising; Personal Selling:

Leadership and Communication.

College Teaching Certificates

Associate

One Year College Associate Teaching Certificate Completed April 21, 2007

Online College Online Teaching Certificate Completed February 2007.

Wrote curriculum for the following 100% online courses: (1) Principles of

Marketing; (2) International Marketing

University Training Workshops

Attended the following California Polytechnic University Pomona,

Faculty Training Workshops: (1) one day

Professional Writing Workshop; (2) Using Blogs and Wikis in the classroom

Association

Memberships

Professional Association Memberships Member

ASPA (American Society of Public Administrators); Member American Marketing

Association (Academic); Member American Marketing Association Los Angeles County

Chapter; Member Public Citizen

Business Associations 2007-08

Executive Board Member of the San Gabriel Valley Regional Chamber (Chamber

coverage area includes Diamond Bar, Walnut, La Puente, Hacienda Heights and

Rowland Heights); 2007-08 SGV Chamber Vice President of Business Economics

Government Advocacy

Business

Consultant

Small Business Development Center (SBDC)

2006-Now Business Consultant

Small Business Administration SBDC Independent Business

Consultant assisting small businesses to become more successful

Business Development Entrepreneurship Center

1983-Now Founder/Executive Director

Non-profit organization

offers individual, small group and seminar based marketing, advertising,

strategic planning, business development and organizational management

consulting services. BDEC is a sub-specialist in healthcare businesses. BDEC

also works with businesses ranging from stand up comedians to multi-national

corporations.

Business

Owner/Entrepreneur

MedicalDiscounts.com, Inc.

2004-Now

Founder/CEO/Owner

MedicalDiscounts.com, Inc. (MD.com) assists Americans with

getting lower cost surgery and medical procedures in India, Thailand and

Argentina.

Medical Discounts International, Inc

1999-Now Founder/CEO/Owner

Medical Discounts International, Inc. (MDI) helps Americans

obtain affordable dental care and diagnostic procedures.

Health Industries of America (HIA)

1998-99 CEO/Board

Member

Responsible for corporate marketing, operations, JCAHO

accreditation, training, and strategic planning - HIA was a fifty million dollar

business with nearly a thousand employees, three hospitals, two outpatient

programs, and six Medicare day treatment programs.

California Healthcare Management Services (CHMS)

1987-98 Senior Vice President/Board Member

Board member; responsible for corporate strategic planning and

marketing; acting CEO for newly acquired hospitals and skilled nursing

facilities. CHMS was a hundred million dollar business with several thousand

employees.

Lawson Multi-Specialty Medical Group (LMMG)

1986-94

C0-founder/CEO/Owner

Co-founded the business; eight years later, the business was a

multi-million dollar enterprise with 10,000 active patients, ten staff and four

physicians.

Behavioral Mental Health Services (BMHS)

1982-92

Founder/CEO/Owner

Over ten years, BMHS became the largest independent psychiatric

referral and information program in the country.

Education

University Degrees

2005

D.P.A. - Doctor of Public Administration

University of La Verne School of Public Administration

1998 Ph.D. - Health Services Administration

Southwest University

1994 MAOM. - Masters in Organizational Management

University of Phoenix

1983 B.A. Bachelor of Arts in Communications

Cal State University Fullerton

Philanthropist

Lawson Health Foundation

2002-Now Co-Founder/Executive Director

Lawson Healthcare Foundation is a 501 (c) 3 non-profit

organization consisting of the following three programs: (1) free medication

program; (2) consumer health advocacy (i.e. research, speaking, consulting): (3)

hospital volunteer program for high school students who are considering becoming

physicians.

Author - Speaker

Author The

Entrepreneur s Marketing Guide (2007) Impact of User Fees on the FDA (2005);

Lawson s Guide To Healthcare Marketing (1996); HMO s

Are Not The Answer to Today s Healthcare Crisis (1995); Street Smart

Marketing (1991); Multiple

magazine, newspaper and journal publications (two peer review journals related

to the FDA).

Author Book Signings Brea Borders

Bookstore, July 19, 2007; Chino Borders Bookstore July 26, 2007.

Online Curriculum

Wrote online Principles of Marketing course; received unanimous approval

from the College of the Canyons Curriculum Committee May 2007.

Speaker .

Multiple speaking engagements, awards and certificates, Board member Diamond Bar

Toastmasters 2006-2007 Most recent speaking engagement Guerilla Networking

for the SGV Chamber May, 16, 2007. Two speaking awards for Best Speaker

Evaluator received June 11 and June 18.

Competent Toastmaster Certificate

completed 2006.

Miscellaneous

Family Married

- 24 years to Diamond Bar physician Yvonne R. Lawson, M.D., FAFP. Three

daughters Lauren (23) Graduated Cal State Fullerton 2006; Kathy (21) Graduated

Cal State Fullerton (2007); Christina (17) Graduated Diamond Bar High School

(2007)

Community 2006-07

Board Member Diamond Bar Toastmasters, Member West Covina Elks, Member American

Legion, Former Board Member Walnut Valley American Heart Association; Board

Member Pomona Red Cross; Board Member Pomona Tri-City Mental Health; Chairperson

Diamond Bar Grand Ave Committee; Member Diamond Bar Improvement

Association; Member EV Free Church; Coach Diamond Bar AYSO Soccer; Volunteer

DBHS PTA; DBHS Show Choir Parent Volunteer for fundraising and promotion.

Veteran

1975-79 Honorable Discharge U.S. Navy OS3

1979-82 Honorable Discharge California National Guard E5

Copyright 2006

Lawson Small Business Consultants

Last modified: 07/27/07

Copyright © 2006

Lawson Small Business Consultants

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