Grand Rapids Manager

austinlanglois

abph8f@r.postjobfree.com 616-***-**** @austin_langlois .austinmlanglois.com

Education

December 2013 Grand Valley State University, Allendale, Michigan

(Expected) Dual emphasis B.A. in Advertising & Public Relations

Minor in Spanish Language and Literature

Professional Experience

January 2012-Present Social Media & Marketing Intern, Experience Grand Rapids, Grand Rapids, Michigan

Create content for Facebook and Twitter following brand pillars of art, food, entertainment and family. Measure

social media engagement and provide analytic reports weekly. Continue to update team on new developments

in social media. Research, plan and implement social media campaigns and projects for tourism events such

as ArtPrize, LaughFest, Restaurant Week GR and National Travel and Tourism Week. Create a visitor

experience video series (Austy s Insiders Guide to Grand Rapids) showing visitors what there is to do in Grand

Rapids (responsible for filming, post-production and posting of each video).

January 2011-Present Visitor Information Personnel, Grand Valley State University, Allendale, Michigan

Provide welcoming environment for perspective students and families. Lead campus tour groups of 20+

people. Assist in office duties such as answering phones, scheduling appointments on a multi-usage calendar

of 14 counselors and greet visitors.

International Admissions Social Media Manager, Grand Valley State University, Allendale, Michigan

March 2011-August 2012

Developed strategic plan to integrate worldwide social media platforms such as Orkut, QQ and V Kontakte by

August 2012. Wrote bi-weekly blog post. Assisted with research and writing of materials on Facebook and

Twitter.

Freshmen Orientation Leader, Grand Valley State University, Allendale, Michigan

March - August 2011

Supported freshmen students in their transition to college. Consulted students on class registration in groups of

10. Assisted faculty and staff members and advised students on academic programs and support resources.

Professional Projects

The Yardsticks Advertising Competition, Grand Rapids, Michigan

October 2012

Competed in a regional advertising competition on October 25, 2012. Researched and created an

integrated marketing strategy for Hello West Michigan from which a single print advertisement was created

and presented before the client and 8 other judges. Was picked as one of the top four contestants to

work with Hello West Michigan to create an integrated marketing campaign to be produces for 2013.

May 2012 National Travel & Tourism Week, Experience Grand Rapids, Grand Rapids, Michigan

Researched, planned, implemented and led the Experience Grand Rapids team in a citywide photowalk and

hosted an Instagram photo contest to celebrate National Travel and Tourism Week (May 5-13, 2012). 196

photos were entered into the contest and 389 votes were cast in the final top 10 round to choose a winner (22

international votes and domestic 367 votes with 242 votes from the West MI area). There were over

90 tweets about tourism about Grand Rapids and news coverage from over 5 local news outlets, 5 in-depth

articles from MLive Media Group (Grand Rapids Press), an article appearing in Michigan Meetings + Events

Magazine and multiple travel stories shared on Facebook and Twitter. Experience Grand Rapids was only

one-in-two cities in Michigan who participated in National Travel & Tourism Week 2012.

Quilting Bloggers Media Kit, Experience Grand Rapids, Grand Rapids, Michigan

Fall 2011

Created media kit containing: press releases, pitch letter, tip sheet, and backgrounder. Kit was for potential quilt

bloggers coming to the American Quilter s Society Quilt Show and Contest in Grand Rapids, August 2012.

Quilt was printed on large quilting squares to resemble pieces of a quilt.

Skills Adobe Photoshop, InDesign, Dreamweaver, Illustrator, Microsoft Office Suite (Word, Excel, Powerpoint, Outlook,

Access, Publisher), Mac and PC operating Systems, Cision Software (media contact database), Sprout Social,

Social Media (research, planning, analytics, engagement), Google Adwords

Honors Winner of The Yardsticks Advertising Competition (Oct 2012), Social Media Campaign Honorable Gold Mention

at the MSAE Diamond Awards for National Travel and Tourism Week Instagram Campaign, I am Grand Valley

Leadership Award (2010, 2011), Grand Valley State University Deans List (2010, 2011, 2012).

Appearances Keynote Speaker at the Grand Rapids Area Professionals for Excellence April 2012 meeting:

Pinterest for Business

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