Marketing Sales

Kim Free

**** *. ******* **. **** Lake City, UT *4108

Mobile: 801-***-**** Home 801-***-****

*******@*******.***

PROFESSIONAL SUMMARY: I am an accomplished business entrepreneur and management

professional with over 20 years of experience in leadership positions ranging from marketing to

management administration. After pioneering many startup companies, creating a diverse and decorated

business career in the private sector, I returned to school to obtain my Ph.D. to teach in higher education. I

have experience as an executive team member in one or more entrepreneurial ventures.

TEACHING PHILOSOPHY: My commitment is to professional and scholarly activity and

improvement, with a genuine concern for students. I strive to help improve student learning about

diversity and global issues. I create stimulating lectures to engage students by using real life scenarios to

teach. I plan for success in cultivation, solicitation and stewardship relationships with creativity and

motivation for high performing students. I focus on sincerity and integrity of with a strong work ethic. I

encourage progressive thought process and integration.

EDUCATION:

Ph.D.: University of Utah, Parks, Recreation and Tourism Department-Sport Management

Research: Elite Female Athletes Career Choices Post Competition

Masters of Science: University of Utah, Exercise and Sport Science

Emphasis: Psycho-Social Aspects of Sports Sport Psychology

Bachelor of Science: Southern Utah University, Communication

Emphasis: Broadcasting, Minor: Sports Medicine

ACADEMIC EXPERIENCE:

August 2011-present Lecturer Texas A&M University, Department of Recreation, Park and Tourism

Sciences (Management, Marketing and Event Planning)

Design and instruct 4 undergraduate courses in Business, Tourism, and Leisure

Studies.

Develop course lectures and assignments, grade student work, mentor students,

and maintain course administrative records.

Serve as a member of undergraduate advisory committee.

Lead faculty member responsible for creating and managing a new Professional

Event Management Certificate Program.

Faculty advisor for Student Event Planners Association (SEPA) - 65 member

student organization.

Courses Taught: Texas A&M University

Tourism Marketing

Event Planning and Recreation Programming

Management and Business Administration

Marketing and Finance

Kim Free resume 2

August 2006-2009 Adjunct Professor - University of Utah (while working for Athletics full time)

Courses Taught: University of Utah

Marketing and Finance for Business Entrepreneurs

Event Planning

Management

Gambling and Sport Betting Addiction (Graduate level)

Sport Operations I & II (Graduate and undergraduate)

Foundations of Sport Management (Undergraduate level)

Committee appointments: University of Utah

President Office: Staff Council, Discover U Days, Employee Appreciation Day,

Homecoming

Athletics: Director of Marketing Search committee member

Parks, Recreation and Tourism: Assistant Professor Search Committee member

Additional Academic Information:

Experience, researched and prepared to teach:

Business Start-ups & Entrepreneurial practices

Introduction to Marketing

Sport Marketing

Women in Sport

Sociology of Sport

PROFESSIONAL PUBLIC SECTOR EXPERIENCE:

MORE in Sports-Salt Lake City, UT 1996-present

President

Responsible for assisting various clients in the daily business/operational side of sports.

Contract Consultant Management Company hired by CEO or General Manager- report to Board

of Directors or various company leadership/executives

Manage daily business operations for sport industry businesses to include, but not limited to

finance/budgeting, marketing, human resources and sponsorship.

Generate new client partnerships through non-traditional revenue.

Create and implement marketing campaigns while developing brand awareness through

grassroots marketing efforts and partnerships.

Manage staff and oversee daily business operations.

Cultivated and managed partnerships and initiatives with investors and partners such as:

Sports clubs/businesses and athletes representing soccer, volleyball and softball. USA Volleyball,

Association of Applied Sports Psychologists, Nordic combined skiing, ice skating, golf, marathons,

dance and cheerleading.

USAV Volleyball -Intermountain Region- Salt Lake City, UT 2010-2012

Chief Operating Officer

Design, operate, and improve the business systems of IVA

Oversee and lead all IVA internal functions including: Finance, Information Technology and

Kim Free resume 3

Communications, Business Operations and Human Resources

Consult with AVA CEO regarding business strategy, revenue generation, organizational structure,

personnel and governance

Provide advice, counsel and information to all IVA departments concerning business operations and

long-term strategy

Management of IRS, payroll, and tax procedures,

Regulate personnel and HR issues such as hiring procedures, job descriptions, payroll, insurance,

employee handbook

Direct, plan, control, and coordinate the business operating activities of IVA toward the achievement of

established objectives set forth by the Board of Directors.

Adhering to budgetary and prudent fiscal controls as set forth and directed by the Board of Directors,

Monitor and report capital expenditure and asset redeployment activities as requested by the Board

University of Utah Athletics-Marketing Salt Lake City, UT 2003-2010

Asst. Director, Marketing

Responsible for assisting in the daily management of the marketing operations, to include

formulation and execution of programs to increase general public and student attendance at home

events. Report to Director of External Relations

Forecast, develop and implement marketing/promotional plans, budgets, policies and

procedures in areas of customer service, budgetary goals and objectives.

Coordinate corporate signage relationship between Athletics and partner(s).

Create and facilitate cooperative and collaborative community and institutional relationships.

Develop specific strategies to promote attendance and generate ticket sales/revenue at home

events.

Create, implement, and manage promotional campaigns and marketing plans to include

oversight of design, printing, mailing, and delivery of collateral material.

Fluent in television/radio commercial work, editing, script writing and production for public

service and/or promotional videos.

Identify target market and purchase advertising space for print and electronic media.

Conduct marketing surveys, research projects and focus groups from initial questionnaires to

compiling data and constructing feedback for suggested change.

Supervise and coordinate game-day promotional operations and game atmosphere efforts

Service on various committees and focus groups as they relate to marketing athletics

programs, including sports business management program, spirit program, students, interns,

and Crimson Club (scholarship/development).

Women s United Soccer Association (WUSA) Atlanta, GA 11/00 2/03

Vice President, Marketing & Advertising

Responsible for the conception, production and implementation of all national marketing and

advertising plans, mediums, platforms and initiatives. Reported to the President of the League.

Created a successful national marketing awareness and tune-in campaign (without agency

assistance) for cable (investor) cross channel placement.

Increased brand awareness through grassroots marketing efforts and partnerships.

Managed staff and oversee League/Team marketing plans and $3.5M and $1.2M budgets.

Kim Free resume 4

Event marketing, promotion and management: Championship game, Founders Ball,

Preseason combine, draft and exhibition game, All Star game, and League Meetings.

Designed policy and guidelines for Licensing, Merchandise and Conventions.

Created and managed all Spirit sponsorship sales partnerships with Cox Cable Sales

Generated all direct mail and telemarketing ticket sales efforts- Inaugural year-operated

stadium capacity at a 96% average.

Created and increased TV ratings higher than local (established) NHL team.

Voted unanimously by league colleagues & Team GM s (after one year) to be

promoted to Vice President, Marketing for WUSA League

Cultivated and managed partnerships and initiatives with investors and partners such as:

Hyundai, Coca Cola, McDonald s, Johnson & Johnson, Sports Illustrated, Cox Communications,

Comcast, Time Warner, Discovery, Maytag, Limited Too

Women s National Basketball Association Utah Starzz Salt Lake City, UT 12/98 - 10/00

Vice President, Marketing and Business Operations

Responsible for the management of all daily business operations, including: Marketing,

Advertising, Game Operations, Public Relations, Ticket Sales, Sponsorship Sales, Broadcasting

and Finance. Reported to the General Manager of the NBA Team and the President of the

WNBA.

Generated new client partnerships through non-traditional revenue.

Created and implemented marketing campaigns while developing brand awareness through

grassroots marketing efforts and partnerships.

Managed staff and oversee League/Team marketing plans.

Assisted League operations in policy and guidelines for Licensing and Merchandise.

Created and managed sponsorship sales partnerships with NBA Team (Jazz).

Generated all direct mail and telemarketing ticket sales efforts.

First Female Vice President in the organization.

TV/Radio On-air Talent Play by Play and Color Analyst for WNBA, WUSA and NCAA

Hosted Live radio call in show on Women in Sports.

Motivational/Inspirational speaker to local businesses and regional schools.

Boys & Girls Club Board Member.

National and local partnerships included: GM Buick, Sears, American Express, Delta Airlines,

Wells Fargo, Subway, Phillip 66.

KTVX TV (ABC) & KJZZ TV (UPN) Salt Lake City, UT

Production Manager/Writer/Producer & News/Promotion/Creative Services Writer/Producer

Producer/AD/Stage - Live Sporting for NBC, CBS, ABC, Turner and local stations/crews.

Managed department and multi-million dollar editing/production equipment and facilities.

Developed and manage budgets and proposals for prospective national and local clients.

Wrote and produced all advertising client s commercials/campaigns.

o Award winning commercials/campaigns in 1991, 1993, 1995

Created and cultivated client relations with major film production houses/directors/producers,

national and local advertising agencies.

Kim Free resume 5

Other Interests/Accomplishments/Memberships:

Member of NACMA (National Association of Collegiate Marketing Administrators)

Member of NACWAA (National Association of Collegiate Women Athletic Administrators)

Member of AAPERD (American Alliance of Health, Physical Education, Recreation, and Health)

USSF (United States Soccer Federations) B License Soccer Coach

1996 Founder and president, MORE in Sports Sport Management and Performance

Enhancement training and development consulting business

Southern Utah Alumni Board and Recruitment member

Former Boys and Girls Club of Salt Lake Board member

PROFESSIONAL HIGHLIGHTS:

Continuous achievement and creative budget management to make for more efficient workloads

and increased R.O.I.

Cost contained (and budget relieve) while increased revenue with progressive and innovative

cooperative efforts and partnerships.

Conceptualized and materialized all inaugural year marketing efforts for a newly organized

professional sports league with finals numbers of operating stadium capacity at a 96% average.

Created and increased TV ratings of a first year professional team higher than local (established)

NHL team.

Voted unanimously by professional sports league colleagues & Team GM s (after one year) to be

promoted to Vice President, Marketing for the WUSA League.

References:

Dr. Linda Ralston, Associate Professor, Director of the International Tourism and Hospitality Management,

Coordinator of Leisure Services Management, University of Utah 801-***-****

Dr. Justine Reel, LPC, CC-AASP, Assistant Chair, University of Utah 801-***-****

Leigh Elrod, Physician Assistant 801-***-****

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