Craig Kohler
Email: abpgqa@r.postjobfree.com
Address: **** *. ******** **.
City: Whitefish Bay
State: WI
Zip: 53217
Country: USA
Phone: 414-***-****
Skill Level: Experienced
Salary Range: $70,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Craig Kohler
4824 N. Woodburn St.
abpgqa@r.postjobfree.com
Whitefish Bay, WI 53217
C) 414-***-****
H) 414-***-****
SALES MANAGEMENT PROFESSIONAL
Sales professional with 30+ years experience selling and managing technical products to multiple markets, including Government, Broadcast/NLE, B2B, Education, Channel and Dealer based businesses. Dynamic, entrepreneurial-style Sales Manager with a record of achievement and demonstrated success in Regional and Territory Sales. Products include Video, Data Storage, Computer Technology, and Audio-Visual. Extensive experience in VAR and Channel management. Demonstrated strength in relationship-based selling and attention to details. A Self-Starter who is credible, dependable and a professional leader. Reputation for integrity and follow through. Successful track record for new account acquisition and sales growth. Over 10 years experience managing Territory managers.
Core Competencies include:
Channel Management
Business Development
High-Impact Sales Presentations
Solution Selling Strategies
Territory Growth/Development
Professional Sales Skills
PROFESSIONAL EXPERIENCE
WATCHGUARD VIDEO
Plano, TX 2006-2012
A $30+ million manufacturer of In-Car Video Recording product. Direct sales to Law Enforcement Markets, which includes Police Departments, Sheriff`s Departments and State Patrol.
Midwest Regional Manager
Managed and sold direct into seven states. Coordinated sales and support activities with Inside Associate. Created multiple Sales Plans and Strategies to attain over $1.75 Mil Sales. Skilled in Prospecting, Price Negotiating and Demonstrations. Reported directly to the Western/National Sales Manager.
* Increased Sales by 85%. Achieved dominant position in four states.
* Repaired damaged relationships and converted problems situations into successes.
* Responsible for attaining and managing MN State Patrol; $1.5 Mil;
* Consistent performer with sales averaging $1.75 Mil each year.
CIPRICO, Inc.
Plymouth, MN 2006
A $20+ million manufacturer of High Performance Secured Data Storage solutions for the Broadcast, Post Production and Government markets
Central Regional Manager
Managed Professional Video Dealers and System Integrators, while expanding the market into Computer VAR`s in a 20 state $6 million territory. Created sales in all product categories through strategic dealer relationships. Expanded dealer base by 50%. Reported directly to National Sales Manager.
LACIE
Hillsboro, OR 2001-2006
A $300 million subsidiary of a $500 million French parent. A leading global manufacturer of business and consumer storage products with offices worldwide.
Midwest Territory Manager (Professional Systems/VAR Sales)
Managed Sales Activities working with Professional Video Resellers and Systems Integrators and Computer VARs and Online Dealers. Products included personal storage devices, Professional Monitors, RAID storage systems and Networked Storage Solutions. Coordinated sales activities with Apple Dealers and User Groups. Reported to National VAR Sales Manager.
* Increased sales over 50%. Promoted brand awareness, implemented targeted marketing programs and developed new and current accounts.
* Conducted Training, Dealer Development and Prospecting for new Accounts and Markets
* Effective in expanding Strategic Markets that included Pre-Press, NLE, and Education.
* Achieved and exceeded a $3 million quota in 5 Midwestern states.
QUANTEL
Darien, CT 2000-2001
England based Broadcast and Post Production Manufacturer of High End Storage and Non-Linear Editing Systems and Graphic Systems. Direct sales to Customers.
District Sales Manager
Managed $2 million sales in a three state territory. Expanded sales of NLE-Non-linear Editing Systems, Digital Storage and Digital Effects Systems through direct sales activities to Television Stations, Post Production facilities and Systems Integrators.
ROBERT CHRISTOPER SALES
New Milford, NJ 1991-2000
Premier independent sales representative company for Audio-Visual and Video Markets
Regional Sales Manager
Managed $5+ million sales territory for nine manufacturers covering twenty two states. Sold Commercial and Residential Control Systems, Document Cameras, Projections Screens, Integrated Video Display systems and Computer Interfaces. Managed Territory Managers while implementing marketing, training, sales incentive programs and regional shows for the territory. Reported directly to company President and Sales Manager.
* Increased sales 150% and dealer base by more than 50%in through promotion of brand awareness, implementation of targeted marketing programs and development of new accounts. Highly effective in Prospecting and Closing business.
* Received 2005 Sales Achievement Award from Primary Manufacturer.
* Instrumental in the Expansion and Development of Education, Government, and Financial markets.
NEC Professional Systems Division
Wood Dale,IL 1987-1990
A $40 million subsidiary of a $20 billion Japanese parent.Global manufacturer of consumer and commercial electronics and computer equipment with offices worldwide.
Midwest Regional Sales Manager
Managed Sales and Marketing activities with Professional Video Resellers, Video Display Specialists and four Independent Sales Rep firms.Sold professional large screen Data monitors, CRT projectors and professional audio/video products.Reported directly to the Vice President of Sales and Marketing.
* Increased sales over 50% each year.
* Primary tasks included Sales Management of Sales Reps and Expanding sales at the Dealer level. Created and instituted Sales Programs, Dealer Training, and Regional Sales events.
* Managed a $5 million Region of 22 Midwestern states, including Territory Manager.
EDUCATION
B.S.-Communications; Southern Illinois University-Carbondale, IL 1975-1979