Traci Patterson
Email: abpgnz@r.postjobfree.com
Address: ***** ******** **.
City: Tustin
State: CA
Zip: 92780
Country: USA
Phone: 714-***-****
Skill Level: Management
Salary Range: 70
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Traci Patterson
14242 Raintree Rd. aaE Tustin, CA 92780
Residence: 714-***-**** aaE E-mail: abpgnz@r.postjobfree.com
Seeking a Digital Marketing Manager Position
(BS w/major in Business Administration and a minor in Marketing. Plus, 17 years of proven experience in Management, Marketing, Social Media, Sales and Recruitment. I take a personal interest in staying on top of industry changes that affect the best interests of the company, and their clients! Building strong relationships w/clients & employees is essential, as is the knowledge to utilize Social Media to your advantage to create growthaa)
Summary of Qualifications
Exceptional leader - flexible, versatile and decisive Manager offering over 17 years of business acumen. Able to keep a sense of humor while under pressure, poised and competent w/demonstrated ability to thrive in fast-paced environments. Outstanding success in Recruitment activities, Marketing, Business Development, starting up of new territories from the ground up, increasing market share in existing territories, and increasing the profits by 15-21%. Iaaam an exceptional leader with talent recruiting and selling quality service with value over price. Proven revenue generator in all market conditions. Adept at B2B sales and negotiations with decision makers at all levels. Technically savvy aaa proven Social Media skills. Outstanding relationship building with prospective recruits and existing staff, training, and presentation skills. Intelligent, articulate and driven to succeed.
Core Competencies
Over 17 Years of Exp. Management Relationship Management
Market Analysis In-Service Training Profit & Loss Reporting
Contract Negotiations Forecasting Client Needs Assessment
Project Management Quality Management Develop/Implement Recruitment Plans
Corporate Branding New/Social Media Strategic Planning
Recruiting Implementation of New Website(s)
Career Experience
Infusio / Global Health Resource 9/2012 aaa Present
Social Media Rep. & Marketing Consultant: (Offices in - Frankfurt, Germany; Irvine, CA; etcaa)
ia Consult with CEO and Medical Director regarding their Social Media & Marketing Needs
ia Discussed and got approval for ways to improve Social Media on behalf of Infusio and parent company aaa Global Health Resource
ia Implemented plans to increase visibility for both Infusio and Global Health Resource via Social Media
ia Responsible for all articles, information, pictures, tweets and correspondence via Social Media
ia Increased Visibility for both Infusio and Global health Resources by over 125% since September, 2012.
ia Consult with US Marketing Director on marketing materials (i.e. Brochures, Newsletters, Website Updates, etcaa)
ia Assist with crafting unique Marketing Strategies specific to their Clinic, patients/guests and ensuring proper roll-out.
ia Assisting / Consulting on any specific Marketing Projects as requested.
Strategic Healthcare Staffing 8/2010 aaa Present
Senior Recruiter (Independent Contractor)
ia Territory aaa United States
ia Recruit, Screen, Interview and Create Profiles on New Candidates.
ia Submit Candidates (Healthcare Professionals: RNs, NPs, PAs, PTs, OTs, SLPs, RTs, MDs, LVNs, Techs, etcaa)
ia Relationship management with Placed Professionals and Potential Candidates.
ia Utilize New / Social Media, Internet, Referrals and other means for Recruitment Purposes.
ia Following-up with Placed Professional to ensure their needs are met 24/7.
ia Track competitor activities, allowing me to stay competitive and stay up with the latest trends.
ia New Contract Negotiations to assist with Placement of New Candidates.
Personal Time Off aaa Had a DPM make a surgical error that required 8/2009 aaa 8/2010
2 surgeries by M.D. to correct the error. Cleared to return to work.
Traci Patterson [Page 2 of 3]
Preferred Healthcare Registry 9/2003 aaa 8/2009
Recruiter / Marketing Manager / Business Development Manager
ia Analyze, Develop and Launch new territories (including Therapist & Clients).
ia Adjust strategy and tactics to increase revenue in existing territories.
ia Responsible for aaABrandingaa Strategies, creative direction, positioning and message. (i.e. brochures, advertising, postcards, e-blasts, newsletters, surveys, social media)
ia Champion new media initiatives including social media (recruitment & marketing).
ia Provided Top Management and Executives with effective Marketing support, including key message points, selling strategies, product performances and features / benefits.
ia Priority Management, working closely with inside managers to ensure their needs are met regarding Marketing since they are on the front lines with the clients and employees.
ia Analyze market trends and assess current and future demands while researching innovations for future development.
ia Track competitorsaaa activities. Know your competitors as well as you know your clients.
ia Increased their revenue by 15 aaa 21% over the seven year period I was with them.
ia Attended state association conferences, university and college job fairs for Recruiting.
Just In Time Staffing, Inc. / Staffing Resources Group 1/2001 aaa 9/2003
Branch Manager aaa Irvine, California
ia Supervised in-house office staff and medical employees working in the field (PT, PTA, OTR/L, COTA, SLP, RN, LVN, C.N.A, MA, Phlebotomists, and some clerical personnel.)
ia Attended state association conferences, university and college job fairs for recruitment.
ia Ensured customer satisfaction with service delivery
ia Managed databases.
ia Identified new business opportunities.
ia Developed new contracts and maintained all existing client contracts.
ia Compiled figures for ROI reporting, budges and determining expenditures for the current and future year.
ia Liaison between corporate Executive Committee and local Branch Office.
ia Acting Area Manager aaa was asked by President to step in to oversee activities at other local offices, Management of all aspects of local advertising, marketing expenditures, budgets and preparation of weekly, monthly and quarterly reports.
Health Personnel Options, Corp. / HPO Staffing 10/1995-1/2001
Director of California Daily Staffing Division aaa Irvine, California
ia Supervised in-house and field employees (Therapist, Nurses, Radiology, & Ancillary)
ia Ensured customers satisfaction with service delivery.
ia Managed payroll and billing administration.
ia Identified new business opportunities throughout state & recruited field employees.
ia Marketed active, in-active and prospective accounts.
ia Managed ongoing relationships to ensure maximum account penetration.
ia Compilation of figures FYE budgets and determining expenses for the year.
ia Increased accounts and revenue on an annual basis.
Rehab Alliance / Alliance Registry 4/1992 aaa 10/1995
Director of Alliance Registry aaa Santa Ana, CA
ia Planning and implementation of start-up of Alliance Registry.
ia Marketing materials, brochures, and branding of company.
ia Building strong working relationships w/clients and therapists to ensure longevity.
ia Contract negotiations.
ia Recruiting and retention of Therapists.
Traci Patterson [Page 3 of 3]
Guest Lecturer
1998 aaa 2002 (Director: Chi Quan, OT)
Santa Ana College aaa COTA program: Spoke on Resume Prep., Career Development, Career Options, Medicare Reform and closed with Q&A. (Presentation done on Power Point.)
Volunteer Work
Orangewood Childrenaaas Foundation aaa Volunteer / Mentor 2003 aaa 2009
4/2005 aaa Recognition, Volunteer/Mentor of the Year aaa Rising Tide Program w/ Orangewood.
4/2007 aaa Annual Spirit of Volunteer of Orange County aaa in Recognition of Dedication of Services to OCF
9/11/2007 aaa Outstanding Volunteer Award; CA State Assembly Cert of Recognition 73rd Dist., Cert of Recognition from CA State Assembly 72nd Dist., Cert of Recognition from CA Legislature Assembly 60th Dist., and Cert of Recognition from CA Assembly 67th District.
Young Life aaa Senior Volunteer w/Rising Tide 2002 - 2009
(Senior Volunteer overseeing group of emancipated youth from Foster Care 18-22 yrs. oldaa)
- Coordinated dates, activities, transportation, grants/funding for activities for youth, and coordination of volunteers
2007 aaa Young Life Spirit Award aaa (I had arranged a trip (including financing) to take a group of the former Foster Care youth back to help after Hurricane Katrina in New Orleans. We helped clean up and gut homes to be rebuilt. This was a life changing experience for all of the individuals that participated.)
References Available Upon Request