Larry DeCarolis

Email: abpgl2@r.postjobfree.com

Address: * ********** ****

City: Fairport

State: NY

Zip: 14450

Country: USA

Phone: 585-***-****

Skill Level: Management

Salary Range: 75

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

LARRY DECAROLIS

3 Bittersweet Road Fairport, NY 14450 585-***-**** abpgl2@r.postjobfree.com

SALES / ACCOUNT DEVELOPMENT / RELATIONSHIP MANAGEMENT

B2B * OUTSIDE SALES * SALES MANAGEMENT * CALL CENTER * PROGRAM MANAGEMENT

Professional Profile

Enterprising and ambitious working leader with a strong foundation in sales and sales management. Proven ability to develop and implement B2B sales and marketing strategies and solutions that achieve revenue growth and profitability goals and objectives. A reputation defined by integrity, effective problem-solving, finely-honed interpersonal and time management skills. A natural sales manager adept at achieving results with and through others to transform prospects into loyal customers. Future-oriented with a contagious -can-do- attitude.

Areas of Expertise

New business development * Major account management * Strategic account planning

Program development, launch & management * Territory management * Vendor relations

High-dollar-value contract negotiation * P & L responsibility * Marketing strategy & tactics

Summary of Qualifications

Leadership

Effective team-builder. An inspirational style that encourages service excellence and customer retention. Foster cooperation across departments. A confident decision-maker. Recognized by peers for integrity, individual & organizational support, and dedication to the overall success of the team.

Business / Account Management

Budgeting, expense control, forecasting, reporting, territory planning & management; managing major accounts; launching new programs; product planning & rollouts.

Strategic / Analytical

Strategic & tactical account planning, program planning & execution, pricing strategy, contract negotiation. Responsive to changing markets and customer conditions.

Technical / Training

Solid technical understanding of products sold; Ability to trouble-shoot and resolve problems to retain account relationships. Effective at translating complex information to impart necessary knowledge and know-how.

Professional

Sales presentations; Professional sales training; Product & technical training; Recognized by customers for credibility, dedication, and follow-through.

Experience and Accomplishments

YellowPageCity.com, the Official Online Network of Local Yellow Pages Rochester, NY

National Sales Manager (2000 - present)

Recruited to lead an inside call center and outside sales team to market on-line Yellow Page business listings, display advertising, websites and videos to B2B clients in Upstate NY and in 3,300 directories across the U.S.

* Team building. Recruited and grew the sales operation to 20 Sales Associates -a lean, top-producing team achieving impressive commodity sales and client satisfaction.

* Revenue Growth. Grew revenues from $2M to $5M over five consecutive years by renewing and/or up selling existing customers and driving new customer sales.

* Customer retention. Maintained a 70% average annual contract renewal rate.

* Recognition. Selected as `Rochester Top 100 Company` 2010, 2011.

Larry A. DeCarolis, page 2

Time Warner Telecom (now TW Telecom) Rochester, NY

Senior Account Executive (1999 - 2002)

Hired to sell data, Internet, and voice services in the Rochester, NY market to medium and enterprise businesses.

* Account management. Drove $1M in new business revenues with qualified accounts in a highly competitive market characterized by little customer loyalty and long sales cycles. Managed needs assessments, application development, proposal presentations, negotiation, post-sale services, monthly sales forecasts and reports. Successfully secured multi-year contracts resulting in YOY revenue retention.

* Recognition. Ranked #1 in new business accounts sold: 1999, 2000, and 2001.

ACC Telecom (acquired by AT&T) Rochester, NY

Senior Account Executive (1997 - 1999) / Sales Manager (1999)

* Top producer for new business development, 1998 & 1999.

* Sold business office PBX and VoIP telephone systems, hosted solutions, and custom telecommunications services to businesses. Promoted to Sales Manager to ensure continuity and sales leadership following acquisition by AT&T.

Early Career

Gannett Rochester Newspapers Rochester, NY

Account Representative (1992 - 1997)

* Recruited for newly created sales/account manager role to reverse classified advertising revenue losses within the Rochester real estate sector.

* Introduced innovative concept of using property photos to promote real estate and Realtor profiles on Saturday`s real estate section. Engaged the six top-producing realtors in contracts within 6 months. Enrolled 40 others within 12 months in new or upgraded contracts generating annual revenues in excess of $500K.

Combined Group Insurance Rochester, NY

District Manager (1981 - 1993) Sales Agent (1977-80)

* Recognized as #1 District Manager in Northeast region for sales; and for achieving top 5% ranking for premiums generated as a sales agent.

* Promoted to District Manager for four counties (Monroe, Wayne, Ontario and Livingston). Oversaw sales agents who sold supplemental insurance including Accident, Sickness, Short-term and Long-term Disability. Recruited, trained and developed sales agents.

Education

Monroe Community College, Associates in Applied Science, Criminal Justice Rochester, NY

Community Involvement

Perinton Youth Hockey, board member

Coach, Fairport Youth Sports - Hockey, Baseball, Softball

American Cancer Society, volunteer

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