Marketing Sales
Resume:
Cristina Lewis
Email: abpg88@r.postjobfree.com
Address: **** *******
City: The Colony
State: TX
Zip: 75056
Country: USA
Phone: 214-***-****
Skill Level: Management
Salary Range: $130,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
CRISTINA LEWIS
Marketing Strategist & Leader Driving Global Business Results
abpg88@r.postjobfree.com
Dynamic, inspiring Marketing Communications Senior Business Leader that excels in a fast-paced environment in which strategic marketing communications is recognized as a strategic partner to drive business results. Committed to developing strategies that deliver revenue growth organically and inorganically. Passionate about leading teams of diverse experience and skills that rally around a pursuit to enhance the company`s market position and meet its financial goals. Experience in driving excellence in marketing communications for information technology and manufacturing Fortune 500 companies. Additional experience serving customers in banking, consumer goods, pharmaceutical, telecommunications and videoconferencing industries.
Messaging Platform Development
Brand Management & Positioning
Integrated Marketing Product Launches
Executive Communications Consultation & Development
Public Relations, Online & Social Media Strategy
Change Management Expertise
Process Development & Project Management
High Performance Team Development
Forecasting & Budget Maintenance
Flowserve Corporation
Las Colinas, TX
2009 - Present
Senior Manager, Global Marketing Communications
Responsible for developing marketing and internal communications strategy for business unit delivering $1.2B in revenue. Establishing best practice standards in product marketing, processes and managing agencies and creative teams to deliver integrated marketing strategies that drive increased sales. Execution is across multiple media including sales collateral, presentations, direct/e-mail, website, social media, events/tradeshows, video, podcasts, success stories and in coordination with PR and internal communications.
Senior Manager, Corporate Communications and Public Affairs
Within 24 months, developed marketing plans for the successful launch of 28 HR programs (i.e. Leadership Development Programs, Career Roadmaps) and 21 IT programs (i.e. unified communications tool transition, network migration/upgrade, manufacturing system upgrades)
HR & IT organization communications that initiate employee engagement;
HR & IT program marketing plans to increase awareness and drive adoption enterprise wide;
HR & IT global strategic messaging delivered top down (executive to customers and front line employees)
Included strategic global messaging, promotional strategies and project management
Resulted in increased employee engagement, enterprise wide adoption of programs, exceeded customer expectations and raised the level of quality of marketing communications deliverables
Built trusted business partnerships with Chief Administrative Officer, presidents and vice presidents; providing:
Strategic marketing and executive communications counsel
Change management strategy development
Strategic marketing planning and execution that included town halls, executive board presentations, etc.
Successfully designed, planned and executed annual leadership conferences for IT and HR leaders (Managers and above) and quarterly IT Director/VP meetings; end-to-end event management includes:
Message platform development: development of agenda, presentations, team building activities
Executive presentation development; director presentation guidance
Leading event core team to drive all aspects of the event: Hotel, activities, team building, travel logistics, etc.
Electronic Data Systems (EDS)
Plano, TX
2001 - 2009
Senior Manager, Strategic Account Marketing and Communications
Led team of marketing leaders that were responsible for marketing communications of 13 strategic accounts (collective contract value of $17.3B)
Introduced a marketing communications message framework that enabled each account team to develop unique, business value message strategies
Developed and managed a repository of strategic messaging storyboards, client testimonials, presentations, etc. used by sales teams and executives
Developed micro sites for each account, delivering the business value message utilizing latest Rich Internet Application technology to drive interactive web collaboration with clients
Senior Manager, Marketing Communications: Americas Strategic Sales Centre; Account-Based Marketing & Lead Generation Teams
Managed global team of marketing professionals and creative team responsible for developing marketing campaigns targeted to position EDS against competition; targeted C-level executive decision makers of sales pursuits between $150M - $2B in contract value
Resulted in winning contracts of nearly $1B in 2008 and $780M in 2007.
Developed marketing campaigns targeted to utilize EDS` brand strength and leverage Agility Alliances brands (i.e. Cisco, HP, Microsoft, Sun) to position against competition
Collaboration with matrix team of market intelligence, industry strategists, etc.
Designed websites utilizing latest technology to present dynamic content customized per user
Launched marketing message framework and storyboards enabling development of unique, business value message strategies that initiated revenue growth opportunities
Designed national approach to align targeted media relations strategies to EDS regional -must win- sales pursuits. Integrated plan with EDS Strategic Sales Centre process and piloted in 2008
Managed local media relations program aligned to -must win- deal in Chicago that contributed to down select of EDS during sales pursuit
Director, Organizational Effectiveness: EDS / Kraft Foods Global Account (Chicago, IL)
Delivered integrated organizational change and communications plans that helped drive successful split of Kraft Food`s IT environment from parent company, Altria, and enabled transformation of its IT services and achieved projected cost savings
Executed global communications strategy, messaging and plans that enabled a smooth transition of 400 employees into EDS U.S., Asia Pacific, and European operations` teams
Designed and executed the Governance Model as a member of the Project Management Office delivering the global outsourcing program for Kraft Foods IT operations
Designed overall framework: client and executive meeting structure, risk/issue process, escalation hierarchy, etc. enabling team to track progress of over 40 projects to be executed in 18-month period in over 72 countries
Developed strategy and framework of quarterly "Wall Walks- for EDS and Kraft Executive IT leadership for increased visibility of issues/ risks and progress
Senior Manager, Marketing Communications: Portfolio Development
Launched EDS` first, multi-year technology investment plan (MYP) to 120,000 employees and senior leadership globally
Received 2006 Program Management Office of the Year Award
Developed employee presentation and training program enabling awareness and engagement of the employees with the rollout plan
Consultant, Marketing Communications: IT Outsourcing Delivery & Operations Solutions
Provided leadership oversight and strategic direction to define and manage EDS` global portfolio of services. Responsible for messaging, marketing collateral, public relations, trade shows, annual budget and client/sales presentations
Responsible for employee and executive communications and leadership development for a global 30,000-person organization (EDS ITO Delivery).
Planned and conducted town halls, employee roundtables, video messages, training and social networking
Developed all executive presentations internally and externally
Collaborated with leadership team to develop comprehensive consistent messaging for organization and leaders
American Heritage Academy
Carrollton, TX
1999 - 2001
Consultant, Marketing Communications
Established first marketing communications team serving the K-12th grade parochial school of 250 students. Responsible for launching the brand, online presence, media relations strategy and marketing collateral. Established team of graphic designers, printers and writers to support the marketing strategy.
VirtuaLINC Corporation
Richardson, TX
1998 - 1999
Director, Marketing Communications
Start-up company in videoconferencing services industry, partnered with Carlson Hospitality Worldwide, to execute business strategy. Designed fully integrated co-marketing strategy with Radisson hotels including brochures, presentations, messaging strategy and event marketing. Instrumental in acquiring over $1M in venture capital funding to build the VirtuaLINC Virtual Private Network (VPN).
The Maxfield Group
Irving, TX
1996 - 1998
Account Executive, Public Relations and Advertising
Nationwide advertising and PR agency. Responsible for developing and executing comprehensive public relations strategies for VCON, second largest video conferencing manufacturer. Developed effective, PR campaign positioning VCON against its competition as a leader in the industry with industry and local media. Served as company/client media spokesperson at industry trade shows.
Ketchum Worldwide
Las Colinas, TX
1994 - 1996
Account Executive, Public Relations
Global advertising and PR agency. Responsible for developing and executing comprehensive public relations strategies for Alcatel, GTE, Miller Brewing of Texas and Patek Phillippe. Developed effective, PR campaign positioning clients with industry and local media. Developed media relations strategy for GTE`s title sponsorship of the Byron Nelson Golf Tournament.
EDUCATION
BA, Communications and Art Design
Southern Methodist University, Dallas, TX
PROFESSIONAL MEMBERSHIPS & ACCOLADES
Recipient of 2012 Flowserve CIO & CEO Leadership Awards
Recipient of 2006 PMO of Year Award for EDS Multi-year Technology Plan
Account Based Marketing Council, IT Services Marketing Association (ITSMA)
EDS Diversity Council
Vice President of PR, American Marketing Association
Public Relations Society of America, Dallas Chapter
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