Jeff Hansen

Email: abpfzt@r.postjobfree.com

Address: *** ***** ****** **.

City: San Francisco

State: CA

Zip: 94107

Country: USA

Phone: 415-***-****

Skill Level: Senior

Salary Range: > $250,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

JEFFREY A. HANSEN

780 Rhode Island Street Email: abpfzt@r.postjobfree.com

San Francisco, CA 94107 Mobile Phone: 415-***-****

SENIOR MANAGEMENT EXECUTIVE - Entrepreneurial leader of Fortune 500 and startup companies (B2B and B2C) with a track record of achieving dynamic growth and financial success. Over 25 years of experience in corporate management, marketing, business development, product development and brand management. Focused on building exceptional teams that deliver extraordinary results in emerging and growth markets with a passion for building value in product, service, brand and individuals. Extensive international product marketing, business development and marketing communications experience.

COMPANY MANAGEMENT EXPERIENCE

* Member of the board of directors for Pie Digital, Inc.

* Member of the executive management team of five for-profit corporations and one not-for-profit corporation

* Member of the acquisition team for three company acquisitions (one acquiring, two selling)

* Member of transition team for a Fortune 500 company in the creation of -tracking stock- and relisting from NASDAQ to NYSE

START-UP EXPERIENCE

* Company founder

* Co-creator of initial business plan and investor presentations

* Secured $2M seed funding and $8M Series A along with continued funding rounds for a total of $30M raised of venture and private equity

* Recruited as part of new management team for a post Series A start-up - achieved acquisition in one year

* Recruited as part of new management team for a post Series B start up - achieved acquisition in two years

MARKETING AND PRODUCT DEVELOPMENT

* Vice President of Marketing and Product Development for five for-profit technology companies and one global not-for-profit technology consortium

* Independent Marketing Consultant / Contract Head of Marketing

* Responsible for product development, marketing, user experience, PR, advertising and online marketing

* Senior Consultant with technology marketing and strategy agency, Regis McKenna, Inc.

BUSINESS DEVELOPMENT AND STRATEGIC PLANNING

* Customer acquisition (beta through distribution) with global accounts

* Partnership acquisition and development

* Business planning - budgeting, funding strategy, marketing strategy, market segmentation, competitive strategy and analysis, market research

* Product planning - product/market requirements, product development planning, distribution strategy, product launch, product roadmap and life cycle

BRAND MANAGEMENT

* Reformed and revitalized the corporate brand for the world`s second largest data storage company, and the world`s largest laser company

* Extended product brands from B2B to B2C

* Developed and implemented brand and sub-brand management systems from design to measurement

* Created and introduced the internationally recognized brand for open systems procurement

* Achieved measurable increases in corporate brand values

EXPERIENCE AND ACHIEVEMENTS

PIE DIGITAL, INC., Palo Alto, CA

Corporate Headquarters, Palo Alto, CA 2005 to Present

A distributed software service platform that automates home and small business IT support. For broadband carriers and other support service providers, Pie enables operating efficiencies and creates new revenue streams. For consumes, the service simplifies technology support and makes home networking easy as Pie!(tm)

Founder, Vice President of Marketing and Product, and Member of the Board of Directors

One of three founding partners responsible for building a new company in the emerging market of home and small business technology support services. Created the initial business plan and company strategy as well as the investor presentation to secure the initial seed funding for the company as well as two rounds of venture capital funding in excess of $30 million. Secured the first customer contract and beta trials with the nation`s leading consumer electronics retailer. Also secured beta trials with an international broadband provider.

Functional responsibilities included company management, strategy, positioning, product requirements and definition, product roadmap, product user interaction and user experience, industrial design, market research, sales and business development, and all outbound marketing functions including brand management, design, public relations, events, advertising, pricing, packaging, distribution strategy and online presence.

INDEPENDENT MARKETING CONSULTANT, San Francisco, CA 2002 to 2005

Consultant specializing in the areas of brand definition, strategy and management as well as product development and product and sales strategy.

Principal Consultant - Key consulting contracts included:

Coherent: (World`s leading manufacturer of laser technology) Brand strategy, brand segmentation, corporate and product messaging, graphic design, testing, internal training and communications, and brand audit.

LinkBit: (Provider of portable test tools for the Tele/Data Communications industry) Corporate strategy and messaging, product strategy, brand definition and brand strategy, corporate identity, graphic design, collateral, and online presence.

Urban Design Online: (Manufacturer, vendor and consumer collaboration portal for the interior design industry) Corporate and product strategy, funding outreach, business development, product design, customer research, and consumer testing.

Tulocay`s Made In Napa Valley: (Gourmet and specialty foods provider) Brand strategy, online marketing and commerce, graphic design, distribution strategy, and sales support.

TeleSuite: (Immersive video conferencing service provider) Acting Vice President of Marketing for two years responsible for marketing strategy, product definition, segmentation and positioning, messaging, investor relations, public relations, graphic design, event marketing, collateral, and sales support.

2ROAM, INC. (now Air2Web), Redwood City, CA

Corporate Headquarters, Redwood City, CA 2000 to 2002

The leading software platform technology and services provider for the development and distribution of wireless Internet and data applications.

Sr. Vice President, Marketing

Recruited in following the Series B. Responsible for establishing the leadership position in the emerging market of mobile Internet services, through the development of a standards-based technology platform serving the needs of an enterprise for customer and workforce applications, as well as the needs of VAR and OEM channel partners for custom application development. Functional areas of responsibility include development of the corporate strategy and business plan, product management and marketing, channel marketing and support, public relations, marketing services, and partner services (professional services and account management).

Served as a member of the Executive Management Team through its C round of private placement funding, and the expansion of operations into Asia and Europe. Core accomplishments included defining a vertical market strategy for market share leadership, positioning an application development tool for competitive differentiation, developing a channel strategy for business scalability, evolving and expanding the product lines to meet the needs of the market, building the leading customer base in the segment and managing the successful sale of the company to Air2Web.

SARAIDE INC. (Now an InfoSpace Company), San Mateo, CA

Corporate Headquarters, San Mateo, CA 1999 to 2000

Global provider of Internet-based information and commerce infrastructure services for wireless devices.

Vice President, Corporate Marketing and Communications

Recruited in following the company`s Series A investment round to form a senior executive team. Responsible for building and managing the global marketing and communications organization working to define and develop a new and emerging market segment. Core focus areas included company strategy, defining and building the corporate brand, defining product segmentation and strategy, building the company web presence, managing and leveraging public relations, marketing communications, and internal communications.

Core accomplishments included defining a new technology market segment in the global wireless carrier market, introducing a new and successful product offering within the segment, leveraging the -Portable Portal- concept to define the corporate brand and open new business partnerships, and ultimately managing the successful acquisition of Saraide by InfoSpace.

QUANTUM CORPORATION, Milpitas, CA

Corporate Headquarters, Milpitas, CA 1997 to 1999

World`s second largest manufacturer and supplier of data storage systems, including both fixed and removable storage products.

Vice President, Corporate Marketing

Responsible for building and managing the global corporate marketing organization for this publicly traded Fortune 500 Corporation. Functional areas of responsibility included brand/product strategy, corporate brand marketing, public relations, internal communications, marketing communications, electronic business and web strategy, community relations and public affairs. Managed a globally decentralized team of over 60 staff and an annual budget in excess of $15 million.

Reshaped the global brand shifting the core brand value proposition from strictly business-to-business to consumer facing as well, increasing brand preference and price premium. Managed the complete brand program, aligned product organizations, marketing and communications functions behind the delivery of the brand and implemented new marketing and communications channels to reach the end consumer.

Managed the internal and external marketing programs as Quantum became the first Silicon Valley Corporation to launch -tracking stock-. This new financial tool allowed the company to achieve greater market capitalization by unleashing the investment potential in emerging storage market segments. The launch included moving from NASDAQ and offering of two new stock symbols (HDD, DSS) on the New York Stock Exchange.

THE OPEN GROUP (X/Open Company Ltd. merger with the OSF), Menlo Park, CA

Corporate Headquarters, Reading, United Kingdom & Cambridge, MA 1990 to 1997

International consortium for the development of open systems standards and standards-based technologies.

Vice President, Marketing Communications and Brand Marketing (The Open Group) 1995 to 1997

Worldwide Director, Marketing and Communications (X/Open, Co. Ltd.) 1992 to 1995

U.S. Communications Manager (X/Open Co. Ltd.) 1990 to 1992

REGIS MCKENNA, INC., Palo Alto, CA

Corporate Headquarters, Palo Alto, CA 1987 to 1990

International computing technology marketing consulting firm.

Senior Marketing Consultant

SANTA CLARA COUNTY FARM BUREAU, San Jose, CA

Corporate Headquarters, Sacramento, CA 1983 to 1987

State-wide lobbying and public relations organization for the agriculture industry.

Executive Director / California State Field Representative

EDUCATION

California Polytechnic State University, San Luis Obispo

B.S., Agriculture Business / Marketing 1983

References furnished upon request

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