karin micheelsen

** ******* * *****

whitby, on l1m 2l3

cell: 416-***-****

email: abpfi9@r.postjobfree.com

Career Objective I am a seasoned, award-winning, marketing leader with two decades of progressive

experience in all facets of marketing/communications and a proven record of

accomplishment in developing successful marketing strategies to support my

employers business goals and objectives. I seek a challenging senior marketing

position within a reputable organization, where I can provide strategic development of

innovative and creative m arketing programs within a supportive team environment.

Areas of Expertise

strategic marketing/communication plans

corporate

corporate & project marketing budgets and SWOT analyses

marketing/strategic

marketing collateral & direct mail pieces - newsletters, catalogues, flyers,

communications

brochures, postcards, POS materials

electronic advertising including radio, television and web

ROI analytics

graphic design & creative direction

creative direction/copy

writing copy writing for collateral, reports, presentations, web, media

development of advertising/marketing plans & storyboards

website design content, architecture, maintenance & metrics

technology, innovation

& e-marketing search engine optimization & pay per click advertising

email marketing

sound editing and podcast production

project management of e-learning modules

leadership, mentoring,

management of staff from 1 to 30 members

presentations &

ability to build passionate, motivated and cohesive teams

publications

hiring; development/training; discipline/firing of staff as necessary

monitoring teams performance

director on numerous not-for-profit boards Organizing Committee Chair of

Vancouver Dancers For Life; Vancouver Ballet Society; City of Port Moody

North Shore Roads Task Force

representative on numerous corporate committees i.e. Federation of

Regulatory Colleges of Ontario, corporate competitiveness, social committee

volunteer for International Association of Business Communicators 2010 World

Conference and judge for 2009 Silver Leaf Communication Awards

speaker at 2010 Council for Licensure, Enforcement and Regulation Education

Conference Innovation Exchange Dragging Registrants Kicking and

st

Screaming into the 21 Century Building a Culture of Engagement

published in Canadian Occupational Safety Safety advocates stress

summertime safety for young workers

strategic creative deliberate

karin micheelsen

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Employment Experience

Company Public Services Health & Safety Association

Position Marketing & Communications Manager

Date 2011 - 2012

Location Toronto, ON

re-branding of all existing corporate communications pieces

Responsibilities

served on shared services committees with system partners (WSIB and Health &

Safety Ontario): communications; marketing; website; publications; conferences;

and agency of record

management of all corporate communications, including annual report; CEO s

speeches and mass communications letters

media relations: writer of media releases; primary point of contact for inquiries and

crisis communications

management of web properties (corporate and third party) and development of

social media platform

Company College of Physiotherapists of Ontario

Position Director of Communications

Date 2008 - 2011

Location Toronto, ON

conversion of all print properties to measurable electronic format

Responsibilities

improved membership communications and perception of, while increasing key

stakeholder engagement and public awareness

developed corporate intranet for board and committee work

media relations: writer of media releases; primary point of contact for inquiries and

crisis communications

invented a self-updating USB drive to deliver regulations to members and ensure

currency of materials

development of all communications budgets, forecasts and reports to council

Company York University, Faculty of Arts

Position Manager, Communications, Public Relations & Recruitment

Date 2006 - 2008

Location Toronto, ON

developed and hosted numerous events to ensure meeting of enrollment targets

Responsibilities

worked closely with recruitment, Alumni, fundraising, communications, PR,

publications, student advising, faculty and clubs

developed a communications service bureau for Faculty s 51 programs and 25

student clubs

achieved a 100% participation rate by all faculty at recruitment events

management and development of consistency throughout all web properties

Company OMNEX Control Systems

Position Senior Marketing & Communications Specialist

Date 2002-2006

Location Port Coquitlam, BC

Company BCE- Infosat Telecommunications Inc.

Position Marketing Manager

Date 2001-2002

Location Coquitlam, BC

strategic creative deliberate

karin micheelsen

karin micheelsen

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Awards

2010 MarCom Awards

Platinum for Annual Report Design

Platinum for Annual Report Cover

Platinum for Annual Report Interior

Platinum for Annual Report Not-for-Profit

Communitas Award for Green Initiatives Through Technology

CSAE Communication Award of Excellence Best Website

Hermes Creative Awards

Platinum for W ebsite Design

Platinum for Publication/Newsletter

Gold for Company Branding

Gold for Electronic Media/Indoor Media

Honourable Mention for Web Based Training

2009 E-Leadership Healthcare Awards, Silver - Best Website Design

Control Engineering Magazine Editor s Choice Award (Media Release)

2005

Humour in the Workplace Awards, Runner-Up

Education

Degree E-Marketing Program

School Attended British Columbia Institute of Technology, Burnaby, BC

Year of Completion 2004

Degree Business Administration Diploma

School Attended Confederation College of Applied Arts & Technology, Thunder Bay, ON

Year of Completion 1992

Bachelor of Arts Specialized Honours in Music

Degree

School Attended University of Guelph, Guelph, ON

Year of Completion 1990

English (fluent), Spanish & French (latent conversational and reading/writing skills

Languages

- University level)

Computer Skills Adobe CS5, Microsoft Word/Excel/PowerPoint, SharePoint

Professional Development IABC World Conferences, Toronto, ON 2010, San Francisco, CA 2009

TechnoMarketing Conference, American Marketing Association, Orlando, FL 2010

Social Media for Government, Ottawa, ON 2008

Marketing Symposium for Higher Education, AMA San Diego, CA 2007

Intermediate Adobe Illustrator, CS2, Toronto, ON 2006

Search Engine Strategies San Jose, CA 2004

Introduction to Adobe Illustrator Vancouver, BC 2003

E-Marketing Association Annual Seminar, Boston, MA 2003

North American Marketing Focus, Las Vegas, NV 2003

National Public Relations Media Training, Vancouver, BC 2001

strategic creative deliberate

Contact this candidate