Manager Sales

Holly Jocoy

**** ******** *****, *****, ** *****

Cell: 760-***-****

E-mail: **********@*******.***

Seeking full-time position, online or print: writing, editing, formatting, and/or proofing.

Education

B.A. Degree in Journalism with an emphasis in Advertising. San Diego State University.

December 1987. Foreign language: Spanish.

Experience

June 1989 to present

Freelance Writer/Editor Publications served include

The Marketing to Kids Report, a subscription

newsletter, Ladies’ Home Journal and Parenting

magazines.

September 2006 to January 2013

Marketing Manager Tech Brainy, Inc. Website

content, on-call proposal writing, book formatting,

editing, promoting, press releases, article “spinning,”

pitching stories to media, coordination of expert

sources (online, print, cable, and broadcast).

September 2008 to May 29, 2009

Technical Writer EPS Corp Technical writing

services for energy-efficiency consultancy firm.

Users' manuals, sales sheets for xChange Point

program and its modules.

October 2005 to September 2006

Marketing Manager SWI Financial Services.

Instigated guerilla marketing tactics designed to

present a mature, successful image to key target

markets: general consumers, loan officers and vendors

who could refer consumers and/or loan officers.

Website and vendor interface administrator.

Developed corporate identity, name change, created

new collateral materials.

October 2003-October 2005

Marketing Coordinator Avalon Equipment Corp.

Developed company brand, produced trade show

booth, supporting advertisements, tri-fold sales

brochures, newsletter, and labels. Selected relevant

promotional products. Redesigned

www.avalontest.com website. Worked with outside

vendors for catalog creation/production. Administered

Goldmine sales software.

March 2001 to July 2003

Communications Coordinator MuniFinancial

Marketing: Key developer muni.com website design

and content; created bimonthly eNewsletter.

Researched, developed articles for industry

publications. Excel database mailing list development.

Proposals: Supervised proposal department.

Established uniform corporate communications style

in proposals, contracts and statements of

qualifications.

March 1990 to September 1999

Senior Editor Business Products Professional

magazine. Established editorial platform, wrote and

assigned articles. Editing, proofing. Public relations

work, trade show and charity event planning. Created

audio and video scripts, collateral materials.

February 1988 to February 1990

Managing Editor Autobody News and Autobody

News Southwest magazines. Wrote feature and public

relations articles. Some advertising design,

copywriting. Designed magazine layout monthly,

reviewed production of each issue, prepared materials

for printer, and coordinated printing.

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