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Sales Marketing

Location:
Rochester, NY
Posted:
November 05, 2012

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Resume:

Title:Software Development Engineer

abpei1@r.postjobfree.com

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NAME:,

ADDRESS:

ADDRESS2:

CITY:

STATE: NY

ZIP:

CANDIDATE ID: 2916030

US CITIZENSHIP:

EDUCATION:

EXPERIENCE: 0

WILL RELOCATE: No -

JOB WANTED:

RATE NEEDED:

TELEPHONE: 716-***-****

EMAIL: abpei1@r.postjobfree.com

HOMEPAGE:

HOTTEST SKILLS: market, marketing, lien, sale, advertising, communication, product,

profit, financial, profit, promotion, brand, revenue, accounting, billing, revenue,

database, campaign, practice, capital

REVISION: 08-SEP-02

RESUME:

NAME:

ADDRESS:

CITY: Rochester

STATE/PROVINCE: New York

ZIP/POSTAL CODE: 14618

COUNTRY: US

EMAIL: Home: abpei1@r.postjobfree.com

PHONE: Home: 716-***-****

CANDIDATE ID:

CITIZENSHIP: United States

Citizen or National

EDUCATION: Bachelor Degree

EXPERIENCE: 5 Years

WILL RELOCATE: Yes --

RELOCATION INFO:

JOB WANTED: Any

RATE NEEDED: Experience:

HOMEPAGE:

COMMENTS:

HOTSKILLS:

DENNIS G. RUGGERI

1111 LAC DE VILLE BLVD., #609

ROCHESTER, NEW YORK 14618

716-***-****

CELLULAR: 716-***-****

E-MAIL: abpei1@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

1991

- 1998HUTCHINS/Young & Rubicam Rochester,NY

Managing Director, 1997-1998

Responsible for $55 Million, 120 person full service agency,

focusing on Fortune 500-type clients, and specializing in brand and product

advertising, integrated marketing communications, sales promotion

and merchandising, public and media relations services, interactive

(including internet) media, direct marketing and telephone directory

advertising.

Transitioned office into WCJ/Rochester, a direct marketing

subsidiary of Y&R, after corporate restructuring.

Chief Operating Officer & Chief Financial Officer, 1996 -1997

Responsible for: all corporate and organizational planning and strategy,

client-agency financial contracting and processes, client service

operations, Information Technology strategy, planning and execution,

production trafficking procedures and systems, budget

and cash management planning and tracking, accounting operations, human resource

and corporate training services, general management of Telephone Directory

Advertising Division.

Accomplishments:

* Increased sales and profits 10+% yearly.

* Co-founded agency New Media Group, developing internet communications

and web sites for clients. Profitable first year.

* Directed selection process, programming design and testing of new

accounting software system to improve productivity, financial management and

customer satisfaction.

* Renegotiated client-agency contracts to improve cash flow

and gross margin contributions.

Xerox Account

Group Director, 1992 -1998

Established and built Xerox Account Group year-over-year to consist ofseveral

teams with a staff-equivalent of 26 full-time positions. Planned,

organized and directed marketing communications programs for trade

channel communications, sales promotion, public and media relations

services, employee communications and vertical market advertising

and direct response.

Accomplishments:

* Achieved consistent yearly agency revenue and profit gains on Xerox business.

Cumulative 6-year revenue (not capitalized billings): $10+ Million.

* Y&R office with the second highest Xerox billings globally.

* Co-founded Xerox Association Marketing strategy & program.

1980

- 1991BLAIR/BBDO (Div. OMNICOM) Rochester, NY

Sr. Vice President, Director

Corporate & Client Services

Provided marketing communications counsel, planning and program/campaign

management for clients. Contributed to agency organizational planningand

strategy, and managed all client service functions including client-agency

financial contracting and processes. Also responsible for internal operations

including accounting and finance.

Accomplishments:

* Teamed with senior managers to win brand image and sales promotion

assignments for national and regional consumer and business-to-business

marketers in a variety of industries, with incremental capitalized

billings exceeding $5+ Million year-over-year.

* Directed agency teams in the development of integrated marketing

communications plans, advertising campaigns, and sales promotion

programs that achieved or exceeded client objectives and expectations,

and won creative awards for the clients.

* Achieved a successful year-over-year record of account and agency

revenue growth, increased profitability, client retention and

satisfaction.

1977

-1980WARD'S NATURAL SCIENCES Rochester, NY

Director of Marketing

Planned, organized and directed marketing strategy and functions

to achieve incremental market share and "brand repositioning" for

this domestic and international direct marketer of science education

materials.

Accomplishments:

* Identified market needs and trends by trade channel and customer

research, leading to successful sales levels for new items.

* Developed MIS software to improve management of 32,000-item product

listing, improving inventory turn and margins.

* Planned, organized and directed vertical market targeted integrated

marketing programs increasing sales over 12%.

* Managed redesign, publication and distribution of annual

international 760-page catalogue, which produced incremental $1

Million sales surge in first 90-days of its release.

* Developed and implemented U.S. direct marketing strategies based

on customer database analysis and segmentation, increasing market

penetration from 4-15% in targeted zip codes, and reducing overall

sales coverage costs.

EDUCATIONAL MODULES, INC

. Rochester, NY

Vice President

Joined direct marketing start-up of science materials for schools,

hobbyists, and industry. Responsible for new product strategy,

development, dealer and distributor sales development and direct mail

marketing and advertising. Helped lead start-up sales profitably

beyond $1 Million.

Company today is national retail chain, "World of Science".

DUN & BRADSTREET, INC

. Rochester, NY

Marketing Services Representative, Information Mgt. Div.

Field sales representative reporting to NYC headquarters for the

consultative selling of business-to-business electronic database

information for direct marketing and sales management-market modeling

applications.

PROFESSIONAL ACTIVITIES

Guest speaker at community business graduate schools, e.g.,

University of Rochester Simon School, and marketing associations, on advertising

and internet media.

COMMUNITY ACTIVITIES

Member of Board of Managers and current Board Vice President

of the Memorial Art Gallery of the University of Rochester.

Chairman of its planning committee. Directed development of

museum and staff marketing practices that are recognized as a national

benchmark in their category.

EDUCATION

St. John Fisher College

Rochester, NY

* B. S

. Biology, minor in Chemistry

Courses weighted toward the Sciences, Math, Philosophy, and English

.

Young & Rubicam,Inc

. New York, NY

* Management Effectiveness Course

Full week, off-site, Y&R senior management training course

.

The Institute

Canandaigua, NY

* Certificate in Total Quality Management

Management initiative to certify senior managers in the principals

and practices of TQM.

Omnicom,Inc

. New York, NY

* Managing the Multi-Agency Client

Full week, business school modeled course on managing large client

accounts across multiple agency offices. Included all aspects of

account, creative and financial management.



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