Sales Manager

Rowland Rodgers

Email: *********@********.***

Address: **** ******** *****

City: Center Valley

State: PA

Zip: 18034

Country: USA

Phone: 917-***-****

Skill Level: Senior

Salary Range: $100,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

ROWLAND C. RODGERS

3087 Oakhurst Drive 917-***-****

Center Valley, PA 18034 *********@********.***

NATIONAL/REGIONAL SALES MANAGER

CONSTRUCTION-RELATED EQUIPMENT

National Sales Manager with an accomplished career in the Construction-Related Equipment industry. Demonstrated ability to supervise all operations including sales, marketing, manufacturing and personnel.

The ability to develop strategies to achieve corporate growth targets. The ability to create marketing campaigns and sales material. Experienced with and proficient in Microsoft Office, Sales Force, Act and Goldmine, Lotus Notes, MBA.

PROFESSIONAL EXPERIENCE

National Sales Manager

NORTH AMERICA TRAFFIC, Port Colborne, ON 2011 - 2012

Business development for a $19 million Portable Traffic Signal Systems company selling through a national dealer/distributor network. Hiring, supervision and training of a national (US) sales force of 11.

National and regional tradeshow responsibilities.

Increased sales within the first quarter by 41%:

o Hired experienced industry sales professionals that had established relationships with the customer base. Established a dealer network. Negotiated a strong dealer agreement protecting the company though attractive to dealers. Created a revenue-sharing program that incented a dealer to add the product to his line. Created a consistent two-tier pricing model.

o Turned around an underperforming inside sales team. Developed and implemented a strategic marketing plan establishing quarterly goals, retraining and coaching the inside sales team how to sell the product and monitoring the sales process through delivery to the customer.

o Established a new policy that if a customer problem could not be solved over the phone, a company service person would be on site within 24 hours. Also, work with the software developers to make the operating system software user-friendlier.

o Worked with a graphic designer to create updated brochures, website and tradeshow booth furniture emphasizing the improved product line and company.

o Increased the bumper-to-bumper warranty to meet competition.

Improved customer delivery from in 60 days to 10 days: Initiated a weekly production meeting with the plant manager to review incoming orders and orders within the pipeline. Then established the amount of raw materials and replacement parts that needed to be on hand and production line staffing levels. Implemented a program that staged new inventory at dealers across the country.

Regional Manager

HORIZON SIGNAL TECHNOLOGIES, INC., Wayne, PA 2008 - 2011

Business development for the eastern US and Canada for this $27 million manufacturer of Portable Traffic Signal Systems. 3 direct reports.

Reduced delivery time 40%, improved quality 100%: Initiated a streamlined ordering system working with the plant to have parts and raw materials on hand. Created a detailed final inspection process.

ROWLAND C. RODGERS PAGE TWO

HORIZON SIGNAL TECHNOLOGIES, INC. (continued)

Increased sales 52% in the first year eventually doubling annual sales:

o Initiated the development of an interface to make the product work seamlessly with the customer`s existing signal network. A critical competitive advantage as no other company offered it.

o Initiated a strong effort with state Departments of Transportation to get the product line on the state-approved products list.

o Implemented a sales call management and productivity system that enabled tracking and accountability. Established a quarterly sales meeting.

Improved receivables 150%: Developed a formal policy with net 30-day terms and a follow up call or visit if at the end of 30 days the invoice was not paid.

Regional Manager

SOLAR TECHNOLOGY, INC., Allentown, PA 2005 - 2008

Business development through out the northeast US and Canada for this $14 million manufacturer of solar powered traffic signing. Staff of 3.

Increased sales 187% - from $1.5 million to $4.3 million - within the first year: Visited the customer base and repaired a damaged relationship. Implemented a strategy to attend regional trade shows to attract new customers.

Was responsible for the company developing it's first radar speed trailer: Resulted in $2.8 million in additional sales and the company became known as -the Cadillac of the industry".

Marketing Director

HEALTH EXAMINETICS, INC., San Diego, CA 1992 - 2005

For this $21 million provider of onsite health compliance health testing, responsibilities included the management and expansion of the northeast United States client base.

Instituted a sales tracking and training program that focused on Fortune 500 companies instead of the Fortune 100: Within two years the customer base increased 80%, revenues increased 400%, making the company very attractive to investors and was sold.

Vice President

ASSOCIATED WIRE PRODUCTS CORP., Bronx, NY 1985 - 1992

Responsible for the management and supervision of all manufacturing, sales and administrative operations for this $9 million manufacturer of furniture, bedding and automobile seat springs

Established a program to modernize the production equipment, upgrade the ordering process to a computerized system enabling order tracking and ordering raw materials before they would run out causing production to shut down: Sales rose 100%. Production costs decreased 28% and net profit increased to 8%.

E D U C A T I O N

MBA, COLUMBIA UNIVERSITY, New York, NY, 1982

BS, WILLIAMS COLLEGE, Williamstown, MA, 1980

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