Sales Software

A TO IO (Tony) FERRARA

*** ********** **., *******, ******* Canada M4V 1C1

416-***-**** *.*******@*********.**

CAREER OBJECIVE

I am a dynamic, performance-oriented Sales Professional with a solid record of achievement and success in revenue

growth and product penetration while providing sales leadership in securing customer satisfaction and loyalty in highly

competitive markets. I wish to utilize my fourteen years of experience in the computer and Auto ID industry to establish

relationships with strategic partners and to effectively and efficiently provide solutions for customers.

PROFESSIO AL EXPERIE CE

2011-2012 SALES REPRESE TATIVE BUSI ESS SOLUTIO S

IMS Industrial Marking Systems

Resellers of printing, bar code reading and product identification solutions.

Preformed out bound cold calls to generate sales leads.

Produced lead activity and pipeline reports.

Analyzed customer s existing technology and business practices before proposing identification

solutions.

Created and presented proposals of product identification solutions for customers.

2006 2011 CHA EL SALES MA AGER

Seagull Scientific, Bellevue, Washington, U.S.A.

Developer of software for the Automatic Identification industry (Auto I.D.)

Managed Canadian and eastern US sales territory.

Utilized solution selling techniques to close sales; i.e., discovered customer situations and problems,

and demonstrated payoffs / ROI.

Advised management on the development and implementation of programs to support sales and

marketing strategies.

Analyzed target market segments, documented and developed strategies on trends.

Provided opportunity pipeline reports to management.

Provided reports on reseller partners; analyzed potential profitability.

Analyzed sales processes and made recommendations to control costs and improve profitability.

Consulted with customers on business or systems integration questions.

Trained customers on software and proper implementation.

Trained sales staff on new software products and features.

Documented software issues and consulted with Development department on software fixes.

Developed numerous online training seminars, including their respective procedures.

Supported Canadian trade shows, industry events and reseller trade shows. Consulted on software

solutions and conduct presentations.

Created and developed methods to provide better support, more advanced services, and provided

profitable training for customers and end users.

Established customer relationships and built rapport to increase company sales.

2001 2006 CA ADIA CHA EL SALES MA AGER

Teklynx International, Richmond Hill, Ontario, Canada

Developer of software for the Auto I.D. industry

Developed strategies to win, develop, increase, and leverage business with key accounts.

Consulted with resellers and end users on comparisons of all possible software solutions and

determined best method of implementing the solutions.

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Met monthly sales and new account development objectives for the Canadian sales region by consulting

with current and potential customers.

Trained sales staff on new software products and features.

Supported trade shows and industry events in North America, Asia and Europe: consulted with

customers; conducted presentations; and provided training.

Handled business or systems integration questions with prompt and effective referrals and/or answers

that promoted goodwill and add-on business.

Created improved business atmosphere and mutual trust between resellers and their end users.

Acted as Product Manager of Data Collection applications (IDEAM, BACKTRACK).

Consulted with Development and Marketing on the re-engineering/re-launch project for Data Collection

applications (IDEAM, BACKTRACK).

1997 2001 MA AGER of TECH ICAL SUPPORT / ETWORK ADMI ISTRATOR

Teklynx International, Mississauga, Ontario, Canada

Designed and implemented a new Technical Support Call Center.

Set up and managed the entire internal computer network system, file servers, customer database, and

telephone systems.

Managed all technical support staff.

Managed all hardware and software issues, including all acquisitions and distributions.

Developed, managed and controlled technical support budget.

Developed and managed the process of technical documentation development, including Help Files,

FAQ s, Users Manuals, and WEB access to technical information and solutions.

Created training manuals and wrote specifications for new software features.

Managed development and delivery of training for customers, end-users, business partners and internal

staff.

Developed pricing policy for end-users.

Maintained and executed test procedures.

Documented software issues and consulted with programming on software fixes.

Supported resellers and end users by consulting on their system requirements and system integrations.

EDUCATIO

CDI COMPUTER DEVELOPME T I STITUTE, Toronto, Ontario, Canada

COMPUTER PROGRAMMI G

VA IER COLLEGE CAD/CAM I STITUTE, Montreal, Quebec, Canada

ARCHITECTURAL DRAFTI G

CHOMEDY HIGH SCHOOL

COMPUTER K OWLEDGE

Operating systems: All Windows platforms

Software Applications: Auto ID Labeling applications; CRM software; Visual Basic; MS Office; Lotus Notes; Crystal

Reports; SQL Server; AutoCAD, Data collection applications.

Hardware: PC Hardware Assembly and LAN Setup; Thermal Printers; Mobile PC and applications.

LA GUAGES

English, French.

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