Manager Sales
Resume:
Title:Shelly Schwartz DeWoskin
abpbni@r.postjobfree.com
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Name: Shelly DeWoskin
Address:
City: Overland Park
State: KS
Zip/Postal Code: 66213
Country:
E-mail: abpbni@r.postjobfree.com
Primary Phone:
Background
Most Recent Job Title: Product Manager/Assoc Product Manager
Most Recent Employer: Hallmark Cards, Inc
Career Level:
Availability or Timeframe:
Authorized to work in the US:
Security Clearance:
Do you have transportation:
Over 18:
Education: Masters
Languages Spoken:
Job Preferences
Desired Salary: Open
Willing to Relocate:
Desired Job Titles:
Desired Job Types: Contract, Employee
Work Status: Full Time, Part Time
Desired Shifts:
Desired Travel: 10%
Category: Marketing, Project Management
Company Size:
Company Type:
Industry:
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Copyright c 1997- Lee Hecht Harrison, Inc.
Shelly Schwartz DeWoskin
13006 Hayes Street
Overland Park, KS 66213 abpbni@r.postjobfree.com.
Summary
Successful, innovative and results-oriented product management professional with
extensive experience in product/service development in consumer goods and healthcare.
Expertise in new product/service launch, product portfolio management, and collaboration
across departments.
Strategy Development
Project Management
Leadership/Teamwork Interpersonal Communication
Analysis and Evaluation
Consumer Research
Experience
HALLMARK CARDS, INC
., Kansas City, Missouri
Associate Product Manager
Hallmark Gift Presentation (2009)
Created and executed product strategies based on consumer needs and marketplace dynamics
to meet business objectives, accounting for brand strategies, cost, operations, creative,
inventory, financial implications and sales. Developed and led special projects.
Led cross-functional, cross-departmental project translating an innovative business
concept into a significant business opportunity using break-through thinking, gaining high
praise in consumer research and from top customer
Achieved increased productivity and improved resource utilization by using data analysis
to streamline product offers and pricing while continuing to meet customer and consumer
needs
Collaborated closely with internal partners to ensure efficient and effective use of
resources, resulting in successful and timely delivery of programs to market
Product Manager
Party Express from Hallmark (2004 - 2009)
Led the innovation team in evaluating and advancing new product ideas, and managed all
aspects of the invitations business, including strategy development and product portfolio
management across channels, accounting for cost, operations, creative, inventory, and
sales. Developed and led special projects.
Established strategy for Green in Party Express and Gift Presentation businesses,
including developing consumer research to direct green claim development, collaboration
with counterparts in other business areas, creating a tangible resource to direct future
decisions, and achieving approval through presentations to senior management
Collaborated with sister business to create and sell an integrated department and win
expanded business with top customer, with potential to increase business more than 40%
Achieved sales increases and hit cost targets every year while managing the invitation
business
Associate Product Manager
Hallmark Gifts (20032004)
Refined and expanded the strategic direction for and the program launch of the largest
scale pilot test in company history. Included strategy development, marketing, research,
product strategy and program execution.
Following a read and react pilot test strategy, created a targeted new product category
based on test results and marketplace data, and led the execution for a short-cycle
development process
Developed product strategy for and led execution of a product line that infused new
attributes into a mature product category, as verified by consumer research
Director of Licensing/Product Manager
- Hallmark Licensing (2000 2003)
Led the development, execution and ongoing management of Hallmark Chocolatier, the most
significant Hallmark-branded licensing program to date, and the first-ever Hallmark Gifts
program launched to multiple channels. Managed all activities relating to strategy, sales,
marketing, research, program execution, and licensee relationship management.
Achieved effective translation of Hallmark brand essence into chocolate category by
working closely with creative team on all aspects of product strategy and design
Developed and consumer-validated new proprietary chocolate formula, with 70% preference
over key competition
Secured placement in 10,000+ rooftops for Christmas 2002 launch, in spite of short-cycle
product development time frame that missed the traditional selling season for key accounts
THE ENSEMBLE COMPANY, Hallmark Subsidiary, Lenexa, Kansas
Business Development Manager
(19982000)
Led in the creation, development, direction, launch and management of gift product
businesses, including responsibility for brand strategies, retail pricing strategy, cost,
operations, creative, inventory and financial implications.
Launched an innovative candle business with planned revenues of $10 million annually by
creating a targeted marketing strategy and leading a cross-functional team, spanning
design, purchasing, operations and inventory control
Maintained annual revenues of $12 million on a mature gift product line while decreasing
the number of skus by over 30% and improving the creative content
HALLMARK CARDS, INC
., Kansas City, Missouri
Marketing Strategist
Hallmark Keepsake Ornaments
(1996-1998)
Developed and implemented integrated marketing strategies and tactics, including pricing,
packaging, promotions, publicity, advertising, direct-to-consumer mailings, collector s
club newsletters, and hallmark.com strategies, that maximized the productivity and
profitability of Hallmark Keepsake Ornaments.
Led portfolio management and strategic direction for Christmas ornament product lines,
resulting in the lowest retail carryover on record
Developed Hallmark Keepsake Ornaments special events at retail, generating retail sales
increases for each of three events
Provided loyalty and database marketing support to Keepsake Ornament Collector s Club
team to retain tier one customers
Marketing Associate
Everyday Cards, Classics (1995-1996)
Career Development Rotational Management Training Program
(
1994-1995
)
Marketing Intern, Wal-Mart Team (Summer 1993)
NOVA SERVICES, INC
., Dallas, Texas 1989-1992Product Manager/Marketing Representative
Created and implemented sales and marketing strategies for innovative nutritional
software service in the healthcare arena.
PARKLAND MEMORIAL HOSPITAL, Dallas, Texas 1988-1989
Clinical Dietitian
Education
The University of Texas
at Austin, Austin, TX
Master of Business Administration
Sword Scholar
Bachelor of Science
in Dietetics Graduated Cum Laude
Shelly Schwartz DeWoskin page 2
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