Christina Louise Gubbay
Curriculum Vitae
E: abpbkw@r.postjobfree.com
M: 914-***-****
W: www.djtinayork.com
AT A GLANCE:
Most recent position at Sony Music Australia as National Promotions & Publicity
Representative
Private School Education & Bachelor Degree in Public Communication & International
Studies (majoring in public relations and Italian language)
5 years experience
Experience in PR, Promotions and Artist Booking and Management
Worked with Sony, Parade Artist Management and Keystone Hospitality Group
CAREER OVERVIEW:
Public relations and promotions professional with over 5 years experience throughout a variation
of complimenting industries. I have held positions in the public relations, promotions, artist
management and booking agent fields and have over 7 years experience working in the
international music scene, beginning as a DJ in Milan and working professionally throughout
Australia. I have outstanding rapport with all past and present clients and employers and have a
proven track record of positively enhancing the media and public exposure of all genres of
product and artists that I have represented. Throughout my career, I have consistently exceeded
expectations going above and beyond the job description.
Jul 2010 Sept 2011 Sony Music Australia
Promotions & Publicity Rep (radio, teen and university press)
Increased artist exposure through heightened radio programming and airplay
Manage complex relationships between Sony and Australian media (radio/press)
Pioneered opportunities with new teen/alternative/university publications
Instrumental to company upgrading and progression of new music delivery systems to
radio and media contacts
Management of media data bases and intern program
Successfully devised & implemented more functional internal reporting processes
Jul 2010- Sept 2011 Parade Artists (subsidiary of Sony Music Australia)
Local Talent Manager
Daily planning and execution of promotional schedules
Negotiation of terms and successful booking of new clients/events
Media training
Jan 2009- August 2010 Keystone Hospitality
Booking Agent & Entertainment Manager
Weekly management of dj and entertainment rosters for 4 venues throughout Sydney
Consistent scouting of new talent
Nov 2009 - July 2010 Bondi FM 99.0 (alternative radio station)
Radio Host- Balearic To Bondi
Hosted weekly breakfast show 8-10 am (Balearic to Bondi With Miss T)
Prepared show content
Management of Bondi FM website
Recruitment of new sponsors and partners (Fuzzy events, Add Water products)
Generated a 13.5% increase in audience over 9 months
July 2008 June 2010 Dialogue PR (boutique lifestyle pr firm)
Publicist (coordinator prior to this position)
Integrated pr techniques to provide holistic client services and outcomes
Responsible for the nurturing of client/contractor relationships
Generated consistent flow of new business through strategic networking
Managed company databases (media, press, financial)
Production of press releases, marketing plans and other promotional tools
Management of business website (updating blog and content daily)
Instigating and leading creative team sessions
2007-2008 H&M Brand Ambassador and In-House DJ
San Babila, Milan, Italy
Participate in the planning and execution of publicity events/stunts
Perform as dj and brand ambassador at all H&M events/runway shows
EDUCATION:
University of Technology, Sydney
Bachelor of Public Communication and International Studies
Sacre Cuore, Universita di Cattolica, Milan, Italy
Pymble Ladies College (Exclusive Private Girls School)
Graduated in top 5 % of Australia (96.5)
SKILLS:
Proficient Microsoft word and office skills (all programs)
Word Press
DMDS (direct music distribution system) digital release of music to radio/media contacts
PlayMPE (music distribution system)
Ableton Live (music production)
Fluent Italian
REFERENCES:
Sophie Babich: Artist/Talent Manager: Parade Artist Management
Simon Saunders: Director Of Promotions: Sony Music Australia
Andy El-Bayeh: Brands & Events Manager: Merivale Group (former Keystone
Senior Marketing & Events Manager)