Vice President Marketing
Resume:
Blake Olson
Email: *********@********.***
Address: ** ******** ****
City: Scarborough
State: ME
Zip: 04074
Country: USA
Phone: 347-***-****
Skill Level: Director
Salary Range: $80,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
F. Blake Olson
21 Garrison Lane, Scarborough, ME 04074
*********@********.***
@blakely408
www.linkedin.com/in/blakeolson1
SENIOR ACCOUNT MANAGEMENT STRATEGIC PLANNING EXPERT
A proven advertising/marketing expert who leverages deep strategic expertise and relationship skills, leading clients with cutting edge digital traditional advertising planning and execution. Successes have generated over $70 million in revenue in the past 7 years for the agencies Ive led.
Core Strengths
New Business Expert
Digital Leadership
Outstanding Strategy Skills
ROI Planning
Excellent Presentation Skills
Social Media
Digital Traditional Advertising Integration
Multiple EFFIE Winner
Inbound Marketing
Outbound Marketing
Grass Roots Marketing
B2B B2C Specialist
PARTIAL CLIENT LIST
Coke
Microsoft
Deloitte
IBM
The London Times
ING
BNY Mellon
Century 21 Department Stores
Habitat for Humanity
Career Track Performance Driving Forces
President/Strategy Director September 2012 - Present
Sandpiper Communications Scarborough, Maine
Recently opened Sandpiper Communications focusing on delivering integrated digital and traditional marketing solutions for cause related organizations in New England. Our first work is in development for Habitat for Humanity, integrating grass roots with QR technologies and web site development.
President/Strategy Director June 2011 July 2012
MotiveNYC New York, NY
Developed Motives impactful Digital positioning. Led strategic development and account management for all clients. Built and executed all aspects of Motives integrated new business development plan.
Major Achievements:
Led business development planning execution, including strategic development and lead generation resulting in the following wins: The NY Times, Xerox, Citigroup, McDonalds, Coke and Kraft.
Built integrated cutting edge Mobile Augmented Reality Social Media campaigns.
President/Partner 2004 April 2011
The Concept Farm New York, NY
Drove efforts expanding and managing this highly innovative advertising firm offering clients exceptional leading edge, multi-platform strategy and execution. Developed and maintained relationships with top executives of Fortune 500 firms to determine complex needs, and help guide the conceptualization and development of customized solutions. Led the building of the highly successful integrated digital offering.
Major Achievements:
Led all business development efforts, including strategic development and lead generation resulting in the following wins: BNY Mellon, Windstream Communications, Deloitte Consulting, Century 21 Department Stores, TRW Automotive, Estee Lauder (multiple projects), Dreyfus Mutual Funds, Alpine Meadows Resort, Homewood Resort.
Personal vision and deft leadership grew company from $2M/year to $10M/year in revenue during tenure.
Provided strategic leadership for and collaborated with creative teams, digital designers strategists, account managers, outside vendors, and other stakeholders to develop new ideas, refine existing ones, and deliver exceptional global and domestic campaigns aligned to client marketing needs.
Recipient of multiple Effies for The Bank of New York Glenfiddich Scotch
Concept Farm was named among Ad Ages Top 30 Places to Work in Marketing Media for 2010; selected along with only 30 other agencies.
Management Supervisor 2001 - 2003
DDB; The Bank of New York, ING NYC
Senior Vice President 1998 - 2000
Lowe SMS; Sony NYC
Senior Vice President 1995 - 1998
Hill Holliday; Sony, Coopers Lybrand Boston NYC
Senior Vice President 1993 - 1994
Wells Rich Greene; IBM, Chase NYC
Management Supervisor 1988 - 1993
Chiat Day; Glenfiddich, American Express, Reebok NYC
Vice President Account Supervisor 1984 - 1987
Scali McCabe Sloves; Chase, Castrol, Champion NYC
LEARNING CREDENTIALS
Bachelor of Arts, 1981
Emory Henry College, Emory, VA
ASSOCIATIONS INTERESTS
NY Financial Communications Society
Metropolitan Club
Microsoft Tag Advisory Committee
Team for Kids
Marathons
Skiing
Golf
Charity Activities
Page of 2
*********@********.***
Contact this candidate