Resume: JAMES R. DONALDSON
Printable version Office
Brumbaugh Academic Center, C-213
Cornpropst
Mills Juniata College, Huntingdon, PA 16652
Huntingdon,
PA 16652
(814) 641- 3664
814-***-**** ******@*******.***
JUNIATA COLLEGE,
Huntingdon, Pennsylvania
Professor, Department of
Accounting, Business and Economics
March 1979 to Present; also Chair
(1991 - 1994 and 1997 - 2004)
Have been responsible for
undergraduate courses in:
Business
Strategy Marketing Management Marketing
Strategy
Entrepreneurship
New Ventures
Marketing Research
Channels of Distribution Advertising and
Promotion Behavior in Organizations
Beginning in 2003, I designed a
unique program in entrepreneurship that enables students to create and launch
real new ventures. I have been instrumental in the formulation and growth of
the Juniata Center for Entrepreneurial Leadership. As chair of the department
from August 1997 through July 2004, I initiated the accreditation process
through the Association of Collegiate Business Schools and Programs. In
1991-94, I coordinated the development of a five-year plan, including a major
revision of the curriculum and a four-year implementation schedule. From 1983
through 1988, I was the coordinator of the Continuing Education Certificate in
Management, during which time we expanded the program and achieved record
enrollments.
My administrative responsibilities
have included elected and appointed positions:
Chairman, Personnel Evaluation
Committee
Chairman, Academic Planning
Committee
Representative to Trustees
Committees: Academic Affairs and Budget
Faculty Athletic Represenatative
Member, Board of Directors,
Juniata Center for Entrepreneurial Leadership
I have been appointed to committee
assignments:
Presidential Search
(1985 - 86) International Programs (1980 - 94)
Strategic Planning
(1992 - 97) Internship Committee (1990 - 2001)
Enrollment Development
and Retention (intermittently since 1983)
Enrollment Management
(1999 - 2003)
Off-campus consulting experiences
have included;
General management and
strategic planning for a construction company
Consumer research and
branch manager training for a major regional bank
Strategic planning for
an electronic components manufacturer
Inventory control for
a retail chain of shoe stores
Advertising research
for a four-location retail store chain
General marketing for
a regional service merchandiser
Assistance to
not-for-profit agencies including United Way
Numerous projects with
small businesses through the College's Business Outreach Center
Director, Institutional Planning
and Research -
September 1994 to August 1997
Accepted the call from the College
President to serve a three-year term as an administrator. Reported to the
Provost / Vice President for Student Development, but worked directly with the
President.
As chair of the Strategic Planning
Committee: developed the institution’s first, comprehensive plan; drafted key
portions and developed a process for reviews and comments on drafts to develop
ownership among various constituencies; built links between institutional and
departmental planning; successfully linked planning, budgeting and
decision-making; provide recommendations to the President’s Cabinet.
In academic planning: represented
the Provost on the faculty’s Academic Planning and Assessment Committee; helped
design and implement a process of periodic program reviews leading to five-year
plans that are integrated with College-wide plans; coordinated the use of
outside reviewers and alumni; coordinated review of and recommendations on
faculty staffing requests.
Responsibilities in institutional
research included: created the first report on strategic indicators to benchmark
Juniata’s performance against the best of private, liberal arts colleges;
liaison to the Higher Education Data Sharing Consortium (HEDS) and the
Pennsylvania Independent Colleges and Universities Research Center (PICURC);
administration, analysis and reporting on surveys (faculty, freshmen,
sophomores, seniors, and alumni ‘90); prepared responses to external surveys (IPEDS,
Barron’s Guides, U.S. News, etc.); generated internal reports for
management based of survey results.
QUESTOR CORPORATION,
Toledo, Ohio
Director, Product Planning and
Research, AP Parts Automotive Division,
Toledo, Ohio
August, 1974 to March, 1979
Reported to the Vice
President-Marketing, supervised 17 employees in these areas:
Product Management:
introduced a $2 million new product on time and within budget; developed
strategies for existing product lines and for the orderly phase-out of older
product lines; established procedures for introducing new and deleting obsolete
part numbers; revised methods for handling dealer and consumer complaints.
Marketing Research:
prepared Division's first comprehensive economic forecasts and detailed market
projections; wrote and helped implement tactical plans for particular regional
markets; contributed major input to all strategic planning efforts; completed
automotive aftermarket's first comprehensive consumer survey and initiated
ongoing tracking of consumer buying patterns; designed computerized models of
geographic market potential and share; designed a comprehensive system for
analysis of competitors.
Information Systems and Sales
Forecasting: audited
and completely revamped sales reporting; initiated computerized systems to track
sales call effectiveness, to select optimal regional inventories, to simulate
competitive price changes, and to restructure sales territories; converted an
aggregated sales forecasting system into an SKU-based system.
Manager of Planning Services,
Leslie-Locke Division,
Akron, Ohio
December, 1972 to August, 1974
Reported to the Division
President: coordinated the implementation of a systematic planning process,
covering both short-range operational objectives and long-term strategies;
conducted many formal training sessions and prepared first five-year plan;
initiated the Division's marketing research function, improved accuracy of sales
forecasts, and implemented a Division-wide MBO program; reviewed acquisition
prospects for compatibility of product lines.
FIRESTONE TIRE AND RUBBER
COMPANY, Akron,
Ohio
Economic Analyst,
Financial Division, April, 1970 to December, 1972
Forecasted general business
conditions and provided industry analyses; designed planning models for raw
materials, world rubber supply-demand and world-wide tire capacity; conducted
studies on international investment, foreign currency problems, retail store
cost allocations, and corporate productivity.
Methods Engineer,
International Division, June, 1968 to April, 1970
Responsible for evaluating
international plant modernizations and expansions, long-range capital and
manpower planning, and coordination of foreign plant methods and standards
functions.
Management Trainee,
Pottstown Tire Plant, June, 1967 to June, 1968
Learned time and motion study,
incentive piecework rates and manpower efficiency; coordinated a Profit
Improvement Program, analyzed wage trends, audited production operations, and
participated in union grievance and disciplinary proceedings.
EDUCATION
M.B.A. with honors,
Syracuse University, January, 1983
M.A. in Economics,
University of Akron, June, 1972
B.S.,
Juniata College, June, 1967
AFFILIATIONS AND INTERESTS
Numerous College-related
activities have included:
Coach of Men's Club Volleyball
team, which became a varsity sport
Advisor to campus radio station
and student business organization.
United States Volleyball
Association responsibilities have included:
Executive Director, Central PA
Junior Olympic Volleyball Club, for high school players
Certified scorer and referee
Publicity/Marketing Chairman for
the USVBA Keystone Region (most of Pennsylvania).
Jogging, gardening, model
railroading.
ARTICLES, MONOGRAPHS AND
WORK IN PROGRESS
"Entrepreneurship: Encouraged and
Enabled, but not Taught",
presented at Association of
Pennsylvania University Business and Economics Faculty, October 2004.
"Altoona Railroaders Memorial
Museum", a case study
accepted for the North American Case Research Association for the 2004 annual
meeting (and intended for eventual publication).
"Industrial Reorganization - A
Legislative Approach",
Akron Business and Economic Review, Summer, 1973, Volume 4, Number 2.
Economic Development Model for
Huntingdon County, 1988,
co-authored under a state grant
through Huntingdon County Business and Industry.
Lake Raystown Master Plan,
co-authored under a contract from the U.S. Army Corps of Engineers.
"Which College to Attend: An
Application of Consumer Behavior Theory"
an unpublished monograph.
"Control and Environmental
Stability as Determinants of International Expansion Strategies"
an unpublished paper based on research for a graduate course in international
management at Syracuse University.
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