Ken Reid

Email: abp9kp@r.postjobfree.com

Address: *** ******** ***** **

City: Leesburg

State: VA

Zip: 20175

Country: USA

Phone: 703-***-****

Skill Level: Experienced

Salary Range: $70,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Kenneth David Reid

607 Talmadge Court SE, Leesburg, VA 20175

abp9kp@r.postjobfree.com 703-***-****

Twitter: @AdvocateKREID

LinkedIn http://www.linkedin.com/in/kennethdreid

OBJECTIVE: Seeking new challenge in public affairs for a private company or association.

CORE COMPETENCIES:

Editing, writing, design of specialized newsletters and manuals Micro-targeted marketing using Web 2.0 and search engine optimization (SEO), Google Ads, Topica Strategic communications and media relations expertise Business development Branding

Customer Acquisition Content and Web management Public speaking and presentation skills Time-management Ability to deal with multi-tasks Negotiating skills Supervising staff and resources efficiently

MARKETING/COMMUNICATIONS ACHIEVEMENTS:

Chief Marketing Executive Washington Information Source Co. Leesburg, VA From 1991 to 2012

* Launched, marketed several leading pharmaceutical, biotech and medical device regulatory e-newsletters, newsletters, compliance manuals and audio briefings and webinars.

* Extensive contacts within Food and Drug Administration (FDA), Congress and pharmaceutical, medical device and biotechnology industries and associations.

* Devised marketing campaigns using direct mail, e-mail blasts, based on micro targeting, search engine optimization, precision-list management and Web 2.0 mediums.

* Specialized in use of Topica, LinkedIn, Google Ads and Analytics, Facebook, YouTube and Twitter to promote newsletters/compliance manuals for pharmaceutical/biotechnology customers.

* Strong supervisory and hiring/evaluation experience, having managed teams of free-lance writers, editors, proofreaders, marketers and copywriters, graphics designers, and customer service personnel.

* Developed database of thousands of pharmaceutical, device and biotech industry researchers, regulatory, quality assurance and clinical personnel.

* Adeptly experienced at analyzing benefits and weaknesses of marketing techniques and applying those to specific organizations needs.

* Developed and maintained schedule of marketing efforts, marketing plans, and budgeting protocols, in addition to editorial calendar. Experienced in handling print and mailing bids.

* Designed and maintained company web sites using content management systems (such as ProStores); understand how to use HTML and other web coding

Associate Editor Warren Communications Washington, DC From 1988 to 1991

Associate Editor: Edited Communications Daily, covering the telecommunications, information technology and satellite communications industries; helped start the newsletter Health Daily, covering FDA, Medicare and NIH.

Editor Washington Business Information Inc. Falls Church, VA From 1986 to 1988

Reported and edited two publications, Devices Diagnostics Letter and Washington Drug Letter, covering Congress, FDA, pharma-device industries. Won two Newsletter Publishers Assn. awards.

PUBLIC RELATIONS AND COMMUNICATIONS SUCCESSES:

Public Relations Consultant Advocacy Experts Public Affairs, LLC Leesburg, VA From 2002 to 2010

* Senior consultant from 2002 to 2006 for two groups seeking to promote bus rapid transit and express toll lanes in the Dulles Corridor and Tysons Corner (Landowners Workgroup for Economical Rapid Transit and Rapid Transit Action Committee).

* Developed project specific communications plans and objectives, meeting all deliverables and timelines.

* Provided strategic communications advice.

* Generated press coverage for organizations, rising their profile and visibility; pitched stories; proven ability to produce clear, compelling news releases and media kits under tight deadlines.

* Gained much earned media placements, op-eds and letters to editor including Washington Post, Washington Examiner, Richmond Times-Dispatch and Wall Street Journal.

* Conducted on-the-record and background interviews with all media, including TV, Radio, Blogs.

* Wrote speeches, brochures, white papers, backgrounders, testimony, analyzed environmental documents, developed policy positions.

* Founded Advocacy Experts in 2008 to conduct part-time public, strategic communications, fundraising and advocacy work for various clients in Greater D.C. Area.

EDUCATION

University of Missouri Graduate School of Journalism, Columbia, MO

Magna Cum Laude, Master of Arts, trained in marketing, communications and management

Graduate, Poynter Institute for Media Studies, St. Petersburg, FL

Rutgers University, New Brunswick, NJCum Laude, Bachelor of Arts in Political Science Minor: Spanish

SKILLS

MS Office * Adobe Suite * Strong Web 2.0 skills * Search Engine Optimization (SEO) * Web content management * HTML * Firefox/Thunderbird * Extensive use of LinkedIn, Twitter, Facebook, Google Ads, Topica (similar to Constant Contact), SurveyMonkey, YouTube, Skype

LANGUAGES

Spanish: Proficient

PERSONAL

Married, two kids; swim each day, often hike, bike; active in community; volunteer at Loudoun Interfaith Relief food pantry since 2010; travel extensively

Contact this candidate