Sales Marketing

Anant G Wadkar

**-**-***,

Street # *,*******,,

Andhra Pradesh - 500 017

email - *****@*******.***., *****@**********.***.

URL- http://a_wadkar.tripod.com/index.htm

Career Objective:

To be a successful marketing professional in the service economy and head a business unit within 15 years of my total work experience.

Experience Summary:

I am an MBA (93-95 batch) from IRMA, Anand (ranked among the top 5 business schools in India by Business Today dated 21st November 2000). I have worked in the sales and marketing function for more than 6 years in Internet (3 years), Pharmaceutical (1 year) and Steel industry (2 years) spanning the marketing function from Concept (e-recruitment & knowledge management), Consumer (pharmaceutical) to Industrial (Steel) marketing. This has given me the insights into these industrial segments and cross learning's, which I have utilised during my work experience. As an insider to the Indian IT industry, I have observed the industry for past 3 years with respect to its growth, technology change & its drivers, marketing strategies and customer expectations.

I have travelled to the USA in August 2000 for finalising partnerships/ alliances for my current organisation, during which I interacted with top executives from Headhunter.net, CareerMosaic.com, Reviewnet Inc. and HR Marketing. Inc. During this trip,

I learnt about the business environment in the USA, sales & marketing techniques used etc.

I feel I am a good fit for a senior level marketing position where I can add value in terms of industry experience, concept marketing & selling strategies, managing events/ seminars and managing customer expectations.

Key Skills acquired:

1. Building brands & alliances in competitive markets on low budgets

2. New product conceptualisation, development, implementation and launch

3. Project planning & management under resource constraint in start-up environment

4. Understanding of technology and its drivers

5. Written & Oral Communication skills proposals, agreements, presentations etc.

6. Event management at national level

7. Building & leading high energy result oriented teams

Professional Qualifications:

* PGDRM (Post Graduate Diploma in Rural Management), specializing in

Marketing & Sales from the Institute of Rural Management (IRMA), Anand

- Gujarat, 1993 - 95 with a CGPA of 2.706 on a 4.30 scale. IRMA has been ranked among the Top 5 Indian business schools by .

* Graduated from the Bombay Veterinary College, Parel - Mumbai in the

faculty of Veterinary Science, 1988-93 with a CGPA of 3.45 on a 4.00

scale.

Professional Experience: (May 1995

till date)

April 2001 till date (3 months)

* Promoted to Group Marketing Manager for, responsible for both, online network of Indian professionals and, Indian arm of .

* Business Head - CareerMosaicIndia.com

* Sales Head - CareerMosaicIndia.com for Bangalore and Chennai region

* Managing a team of 11 professionals comprising of various functions, including brand management (2), online marketing (1), community building (1), site management (2), sales (1), content (3) and Public relations (1).

Job Profile:

1. Brand Promotion, Pricing, Market Research & other marketing planning activities with the help of advertising agency.

2. Advertising Agency relationship Coordinating with O & M for conceptualising and executing the brand communication plan.

3. Product Innovation guiding the Webmaster in new idea generation and implementation

4. Partner relationships - Interface with partners including Headhunter.net, USA, Bernard Hodes Network and Reviewnet Inc., USA to get the product development and marketing support.

5. Consultant Relationships - Interface with HR Marketing Inc., USA for product development, business development and marketing support

6. Alliance relationships Identifying alliance partners, making presentations, negotiations and implementation of alliances.

7. Press Relations responsible for getting press coverage for both brands with the help of PR executive/ agency

Achievements:

* Enhancement & re-launch of the product offering - CareerMosaicIndia.com in coordination with Mind Tree Consulting.

* Yahoo! Careers alliance for both brands of CareerCommunity.com Ltd

* Fabmart.com alliance for both brands for affiliate program and vendor relationship

* Unique co branded Insurance careers and Health careers channel in alliance with Bimaonline.com and Apollolife.com respectively

* Execution of the HCL PC bundling alliance for themanagementor.com

* Represented the company regularly in the Bernard Hodes Interactive Network Conference on telephone and chat.

May 2000 to March 2001 (11 months)

* Marketing & Product Manager for .

was launched in September 2000 is part of the International gateway of, world's first job site (started July 1994) and, world's fastest growing jobsite. International operations in USA, Canada, UK, India and ASIA. Unique visitors per month - 6 million. Resumes - 1 million. Jobs - 250,000. It was recently acquired by, which is owned by and

* Job responsibilities include product conceptualisation, development & innovation, community building, marketing planning and product management

* Managing a team (7 members) comprising of marketing, content and web master.

Job Profile:

1. Brand building & marketing planning with the help of O & M, our advertising agency.

2. Advertising Agency relationship Coordinating with O & M for conceptualising and executing the brand communication plan.

3. Product Conceptualisation lead the product team involved in the product concept evolution, product design and implementation for http://www.careermosaicindia.com/

4. Technology Supplier relationships - Single point interface for business process definition, creating the requirement matrix, developing use cases and user testing; with our technology consulting company Mind Tree Consulting

5. Partner relationships - Interface with partners including Headhunter.net, USA and Reviewnet Inc., USA to get the product development and marketing support.

6. Consultant Relationships - Interface with HR Marketing Inc., USA for product development, business development and marketing support

7. Alliance relationships Identifying alliance partners, making presentations, negotiations and implementation of alliances.

Achievements:

* Visited the USA to finalise alliances/ partnerships with Headhunter.net and Reviewnet Inc. and to understand the US market. Visited New York, New Jersey, Atlanta, Philadelphia and Los Angeles during this trip.

* Lead the team which planned, organised & presented at the Product launch conferences in Mumbai, Hyderabad, Bangalore and Chennai

* Led the team which conceptualised, organised and executed India s first paid national level seminar (Delhi, Mumbai & Bangalore) on Internet Recruitment in partnership with the HR Marketing Inc. & Breckenridge Group Inc., USA

* Lead a team of 3 fresh MBAs in Mumbai and sold a record 61 paid memberships (worth Rs.12,000 each) in the Mumbai market in 2 weeks for the Internet Recruitment Seminar jointly conducted by Breckenridge Group Inc., USA and CareerMosaicIndia.com

* Lead the design, content and technology team of 6 members to launch the Phase I of CareerMosaicIndia.com site in a record 2 weeks.

* Involved in the negotiations The Hindu and The Telegraph for media alliances

July 98 till April 2000(2 years)

* Marketing Manager for,

product of Online Web Services Pvt. Ltd.

was launched in February

1998 has grown into the largest online IT community in India with approximately

60,000 unique visitors, 82 % of whom are IT professionals & 90 % based

in India. This makes it one of India's few successful niche vertical portals,

with 0.5 million monthly page views. Winjobs.com is the only Indian site

listed in the world almanac of career sites

as a niche career site.

* Job responsibilities include sales & profit performance, portal

development, community building, business development, marketing planning

and product management

* Profit Center Head reporting to the Managing Director.

* Managing a team (7 members) comprising of sales, marketing, content,

design and programming professionals.

Job Profile:

1. Portal development - to create the largest Indian IT career portal.

2. Community development - to build the largest online Indian IT community

through strong content development, service provision and membership

drive programs.

3. Business development & Sales - to get major Indian & MNC

IT corporates to advertise at

4. Product management - to decide on various aspects of the product

like pricing issues, product form etc. To build the brand through online

& off-line product promotion.

5. Corporate Alliances - to build the portal through content & marketing

alliances with major corporates/ affiliates in the IT sector.

6. Profit center - to manage a viable stand alone business unit.

7. Revenue growth - to create & search new opportunities for revenue

generation

Achievements:

* Joined as the first employee at Online Web Services Pvt Ltd in July

1998. Subsequently, took the membership from 5,000 in April 1998 to 75,000

in March 2000. This was done without any product promotion budget.

* The total client list increased from 5 (April 1998) to 50 (December

1999), which include ANZ IT, Aditi Technologies, Cadence, Graycell, GE

R & D, HCL, IBM, MBT, Satyam, TCS, Texas Instruments, Wipro Infotech

Wilco International etc.

* Long term advertising contracts were signed with Aditi

Technologies,,

Tata Elxsi,,

D E Shaw & Co, Sharp Labs, KPIT Systems, Mastek & Motorola India

software center.

* Successful Banner Exchanges were clinched with,,,

and Banner exchanges initiated with,,,

etc.

* India's first advertising revenue sharing tie-up was signed between

The Hindu & in web

publishing business.

* Corporate Alliances with Motorola India & Aditi Technologies

for content. Initiated alliances with MSDN India, Novell

India,,

Ramp Networks, Mind Tree Consulting & Wipro

Infotech for technical content contribution.

* Created and executed online/ off-line product promotion campaigns.

April 96 till June 98(2 years)

* Assistant Manager (Marketing Planning) with NSL Limited (formerly

Nagarjuna Steels Limited), Hyderabad.

* Job responsibilities included Marketing Planing, Intelligence &

Analysis, reporting to Head of Marketing, NSL Limited.

Job Profile:

1. New Business Development- initiated through multi level market

segmentation & research of the Cold rolled steel market.

2. Pricing Strategy & Contribution analysis - for different market

segments, customers & products with respect to competition.

3. Branch Performance Monitoring - regular monitoring based on the Branch

Performance Index.

4. Sales Planning & Control - designed Oracle based reporting systems

which gave online information about sales, receivable and customer service.

5. Cross Functional Teams - lead teams which were involved in resolving

customer complaints in weighment/ packing area.

Achievements:

* Multilevel segmentation - based on various parameters resulting in

new customer development.

* Branch Performance Index - developed the for branch performance monitoring.

Other responsibilities:

* Initial assignment as the Executive Assistant to the Vice President

(CRSS) - Profit Center Head gave me a general management perspective, understanding

business processes/ dynamics & a profit center outlook.

May 95 to March 96 (1 year)

* Product Executive with Alembic Chemical Works Co. Ltd., Vadodara.

* Job responsibilities included Product Management & Marketing

Planning, reporting to the Vice President - Marketing.

* Performed additional responsibilities as Area Sales Manager (Gujarat

State); reporting to Regional Sales Manager (West), 3 sales representatives

& 2 marketing assistants reported to me.

Job Profile:

1. Product promotion & marketing planning for Veterinary pharmaceutical

products.

2. Sales forecasting, Sales planning, Direct & Institutional sales

in Rural areas, Managing Distribution channels, Inventory monitoring, and

Training of Field Staff as Area Sales Manager, Gujarat State.

3. Actively involved in the Joint Ventures & Foreign Collaborations

with L G Chem (South Korea) & Ralston Purina Inc. (St. Missouri - USA)

through correspondence, discussions, market surveys, feasibility studies,

marketing planning, presentations & product launch plans for India

market.

4. Training of fresh & experienced field staff through regular &

refresher courses in product knowledge and selling skills.

Achievements:

* Achieved a record Sales performance of 110 % of the target for the

year 1995-96 for Gujarat state with the help of sales planning, team effort

and effective selling techniques.

* Organized nation-wide Dealers meet named "Partners in progress" across

the country.

* Evolved & implemented an unique strategy of adopting selected

villages for their entire animal feed requirement. Success was achieved

through focussed planning, effective trials & communication.

Computer Literacy:

* Well versed with Internet technology, a avid surfer & a cyber

junkie. HTML knowledge for designing web pages.

* Operating systems like Windows 95, DOS.

* Application packages like MS Office, Lotus Smartsuite, DBase III

plus, CMIE Database & statistical packages.

Other professional pursuits:

* DEM (Diploma in Export Management) from IIEM (Indian Institute of

Export Management), Chennai.

* Member of National HRD Network (Hyderabad Chapter) since 2000.

* Member of Public Relations Society of India (Hyderabad Chapter) since 2001

* Published articles in "Human Capital", "Contact - IRMA Alumni Magazine"

and "The Hindu - Opportunities supplement".

I was interviewed in "Data Quest" & "The Week"

* Written articles on Indian Internet business and published at http://a_wadkar.tripod.com/

Extra Curricular Achievements:

* Secured 6th rank in the NTSE (National Talent Search Examination) conducted by NCERT (National Council for Education, Research & Training), Delhi.

* Lead the winning team in MARKOPS' 96 (Marketing Operations & Strategies), group level business games at Nagarjuna group and the winning team in "Hard Sell 1995" at IRMA.

* Selected to represent the Nagarjuna Group Team for the National Management Games - 1997, organized by AIMA (All India Management Association).

* Presentation on e-recruitment as a keynote speaker at the annual national conference of National HRD Network - 2000 at Hyderabad.

* Training sessions at Tata Infotech training centres on Career Planning

* Member of the Community service team at NSL, which organised pulse-polio, eye surgery camps, self help programs etc. for the village of Bandlaguda Patancheru in the vicinity of our CR steel plant.

* Webmaster of the website.

* Represented College, University & NSL in Cricket, Football & Hockey.

* Volunteered for the National Service Scheme (NSS) and cleared the NCC "A" certificate.

* Other activities include a workshop on "Team Building" conducted by Nagarjuna Group HPD team, participated in INNOVISION'94, IIM - Lucknow with a paper on "Rural Marketing: Has the Indian Marketer understood it?"

Projects completed at IRMA:

* "Estimation of Market Potential for milk & Strategies for

Increasing Sales" with, Anand - Gujarat.

* "Designing Management Information Systems & Computerization of

Accounts using accounting package", with Sri Krihnadevaraya Oilseeds

Union Ltd., Piler - A.P.

Personal information:

Strengths & Weaknesses

* Entrepreneurial bent of mind.

* Short learning curve.

* Ability to work smartly.

* Aptitude for Technology.

* High ambiguity quotient.

* Team player.

Date & Place of Birth -

September 26th, 1971. Bicholim - Goa

Languages known -

English, Hindi, Marathi, Gujarati, Konkani, Malwani, Telugu

Family -

Wife - Mythili is working with the Corporate Communication dept., Son - Dhruv is handsome, cute 3 years young guy.

References: Available on specific requests.

Contact this candidate