Content Management

I'm Alli Sanders.

TO MY PORTFOLIO.

I hope you're hungry.

Allison Arbuthnot SandersWriter

San Francisco, CA, USA

****@***********.***

http://www.behance.net/AlliSanders

Work Experience

CA, USA

Jun 2009 – Present

Self-Employed

Writer & Editor

Freelance writing and editing clients include:

AOL: food & wine-related features, recipe columnist, restaurant reviews

Zagat Wine: copywriting for co-branded email marketing campaign

Cooking.com: web content creation and copywriting

Avalanche 3D Entertainment: co-creator, writer and host of pilot food show, Getting Fresh with Alli Sanders

Pulse Magazine: health-professional profiles

Easy Reader/Beach Magazine: food-related features

South Bay Fit Magazine: nutrition, healthy cooking, fitness features

IsadoraDesign: web content strategy and copywriting

LoveHappyHour.com: restaurant reviews

Active Interest Media: fitness manuscript copyediting

TheWhole9.com: wine blogger and wine tasting host

Marina del Rey, CA, USA

Dec 2011 – Sep 2012

Associate Editor

Responsibilities included:

--Manage and create content for weekly email newsletters, setting quarterly calendars and coordinating promotions

--Manage content on recipe site, creating new collections, overseeing tagging and QA

--Coordinate and manage recipe testing, photo shoots and input into CMS

--Conceptualizing and implementing traffic-drivers for advertising, as well as SEO and UX initiatives

--Social media management: daily interactions, special campaigns and analytics for Facebook, Twitter & Pinterest; between 1/11

and 9/12, I raised FB fan base from 72K to 130K and engagement from 4% to 9%; total social-referred page views near 500K

--Creation, management and traffic strategy for the Chef Knife Guru Guide (http://knives.cooking.com/guide/)

--Assigning articles and managing freelance writers

Marina del Rey, CA, USA

Jan 2011 – Dec 2011

Content & Community Contractor

Worked with the Editorial Producer to maintain and create fresh content strategies. Responsibilities included:

--Developing/managing editorial content for recipe site

--Recipe acquisition, testing and input into CMS

--Copywriting for recipe collections and newsletters

--Social media and Cooking.com forum management and reporting

Los Angeles, CA, USA

Jan 2010 – Jun 2010

Random House

Ghostwriter

Acted as assistant writer and researcher for an author on his historical nonfiction book due for publication by Random House. Further information unavailable due to an NDA.

San Francisco, CA, USA

Sep 2007 – Jul 2009

Fosters Wine Estates Americas

Events Coordinator and Wine Educator

Headed the Food and Wine Education Center. Responsibilities included the development, sale, coordination and execution of educational wine classes, private dinners and large events; Creation of social media.

Burlington, VT, USA

Jan 2007 – May 2007

The Champlain Current

Features Editor

Responsibilities included conceiving and assigning stories; Technical and style edits; Layout and production; Writing articles

Education

Burlington, VT, USA

Sep 2002 – May 2007

Champlain College

B.S. Professional Writing

Napa, CA, USA

Jul 2009

Court of Master Sommeliers

Certified Sommelier

Skills, Social Media, Blogging, writing, editing, Food Styling, Journalism, Content Development, Content Strategy, Food and Wine Pairing

Awards

2006

Champlain College

All-College Creative Nonfiction Writing Award

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