Sales Marketing
Resume:
Title:Analyst/Trainer
****************@*******.***
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NAME:,
ADDRESS:
ADDRESS2:
CITY:
STATE: GA
ZIP:
CANDIDATE ID: 2866099
US CITIZENSHIP:
EDUCATION:
EXPERIENCE: 0
WILL RELOCATE: No -
JOB WANTED:
RATE NEEDED:
TELEPHONE: 404-***-****
EMAIL: ****************@*******.***
HOMEPAGE:
HOTTEST SKILLS: market, sale, marketing, lien, campaign, communication, acquisition,
acquisition, product, profit, profit, telemarket, telemarketing, growth, presentation,
strategic, advertise, promotion, proposal, revenue
REVISION: 08-SEP-02
RESUME:
25834
La Donna Mc Duffie Atlanta, GA 30324-5400 404-633-
5576 ****************@*******.***
L ADONNAR.MCDUFFIE
226 Briarhill Lane NE
Atlanta, GA 30324-5400
Having a distinguished and proven track record as a team player, I am confident
that I can make a major contribution to your organization.
I am a dedicated individual who leads by example and always maintains a focus on
the organization's mission. I have recognized achievements with the
following:
* Targeting key business relationships and creating "win-win" opportunities.
* Developing marketing strategies achieving results that meet and exceed the
company's goals.
* Planning sales targets, strategies, and implementing account management
processes that focus on customer satisfaction and commitment.
* Understanding the Sales/Marketing Processes in the cable/wireline/wireless/ISP
companies; especially event driven marketing processes.
* Understanding of Customer Care, Customer Profile Databases, Call Detail
Records and Network Usage Data.
* Knowledge of applications and components associated with Campaign Management,
Churn Management/Customer Loyalty programs, Customer acquisition and Channel
Management.
* Direct Marketing experience to help define and drive new user acquisition for
consumer products and services; such as residential phone service, mobile,
Internet service, etc.
* Develop, execute, monitor, track and measuring the success of Direct Marketing
Campaigns (i.e. E-mail, Direct Mail) through inbound calling handling and
outbound calls/customer contacts.
* Integrating the use of multiple direct marketing channels to deliver maximum
response.
* Work with outside creative teams to deliver Highly Customized (one-to-one)
ongoing Mass Marketing campaigns.
I am convinced that your company is well positioned and I want to play a role in
the organization's continued growth and success. Thank you for your time and
consideration in reviewing my resume of qualifications. I look forward to the
opportunity to meeting with you to review my qualifications in more detail.
Regards,
La Donna R. Mc Duffie
/lm
La Donna R. Mc
Duffie
226 Briarhill Lane NE
Atlanta, GA 30324-5400
SUMMARY
An experienced and motivated self-starter with a track record of increasing
responsibility and proven results in Marketing Support, Database Marketing,
Database Information Management, Sales and Sales Support. Five years of
diversified experience in marketing and customer relations. Strengths include
good organization skills, excellent interpersonal abilities and a commitment to
contributing in a team environment. Able to provide value-added support and
deliver meaningful and measurable results.
EDUCATION
Pepperdine University,
Malibu, CA (on-line courses)
MBA,
Business Management Anticipated Graduation 2001
Pepperdine University,
Malibu, CA
BS,
Business ManagementYear Graduated 1996
EXPERIENCE
1999
- PresentBellSouth Telecommunications Inc., Atlanta, GA
Consumer Marketing Manager
* Manage the ongoing relationship and sales performance of multiple third party
sales and sales support vendors and initiatives.
* Manage the inbound/outbound Local Toll Winback and Core Product and Services
Sales Acquisition programs.
* Provide project and program management expertise to insure that program
defined sales results and performance metrics are consistently met.
* Manage the launch and ongoing support of the BSLD Long Distance 1+ Launch.
* Develop program processes and procedures that support the attainment of
customer defined project/program objectives.
* Manage the Third Party Verification Program on behalf of BST Marketing,
Consumer and Small Business Organizations.
* Manage the Inbound Global Card Program on behalf of the BST Consumer Marketing
and BSLD organization.
* Provide subject matter expertise and value added program support to maximize
program performance, lifetime value and ROI.
* Proposed program changes adopted resulted in annualized savings in excess of
$500,000.
* Manage the launch and ongoing support of the BellSouth Voicemail Winback
Program.
* Maintain high client satisfaction while simultaneously stimulating revenue
generation through the development of marketing programs.
* Customize alliance-based marketing solutions based on browser technology.
* Work with strategic partners to launch and market new profitable products and
services.
* Work with telemarketing vendors on all direct marketing pre-sale activity;
develop business plans; work with IT to develop business requirements.
* Plan and implement business strategy of achieving sales during major quarterly
consumer customer promotions.
* Anticipate emerging telemarketing needs and help internal client gain
competitive advantage, profitable sales growth, increased market share and
greater income.
1997
- 1999TeleTech Telecommunications Inc., Burbank, CA
Account Executive
* Managed inbound and outbound call handling origination from television
advertisements, direct mail, bill inserts and bill messaging/bill envelops.
* Managed group of 200 - 300 inbound telemarketing representatives; inbound
calls for quarterly sales acquisition campaigns.
* Manage 600+ seat Call Center during expansion to 700 seats.
* Provided value-added services to the client base via day-to-day
communication.
* Interacted with Operations Managers and Supervisors to provide pertinent
client feedback and to resolve service problems.
* Coordinated work assignments to three additional Account Executives - Client
Services Team.
* Interfaced with all TeleTech departments to meet client requirements and to
disseminate information of client activities.
* Organized project management and coordinated all aspects of program
implementation through fruition.
* Aligned all company departments with the goals of assigned program and
client.
* Implemented creative ways to exceed expectations for client program(s) and
demonstrate TeleTech's value for the long run.
* Facilitated direct market feedback by rapidly refining scripts to ensure
optimum use of current market intelligence.
* Identified and generated reports to enhance the client's market data for a
competitive advantage.
* Documented all program aspects for use in evaluating program success and
facilitate productive focus groups.
* Coordinated extensive quarterly account reviews to discuss progress and
challenges with the client.
La Donna R. Mc Duffie
Resume of Qualifications, Page 2
1993
- 1997General DataComm, Inc., Los Angeles, CA
Sales Administrator
* Coordinated and managed largest company account of $3.5 million.
* Attended weekly client meetings and dealt directly with clients on a daily
basis.
* Prepared and presented an average of five project proposals using Excel and
Lotus.
* Managed and invoiced project estimates.
* Assisted or prepared presentations for the sales and engineering departments
using Freelance and PowerPoint.
* Prepared weekly profit analysis on completed projects using Excel.
* Prepared and type memos, letters and correspondence using Word and AmiPro.
* Ensured quality of projects was consistently meeting client standards before
delivery.
* Acted as liaison between client and Sales and Engineering departments.
* Personnel manager of employees files, insurance benefits, and employee
benefits.
* Conducted personnel interviews, new employee orientations, and exit
interviews.
* Created and administered new company policies.
* Assisted accounting with purchase orders, invoices and vendor contacts.
1989
- 1993Harman Consumer Group, Northridge, CA
Customer Service Representative
* Answered telephones, greeted, directed and assisted callers and clients.
* Recorded messages and relayed information.
* Accepted and logged documents and packages received.
* Typed letters, tables, forms, charts, and proofread.
* Assisted with office directories and distribution of market and client
communications.
* Scheduled conferences and meetings for clients and staff.
* Handled supervision and scheduling of co-workers in the supervisors'
absence.
* Edited and complied various office directory resources.
* Assisted the department of telecommunications with Freelance presentations.
MARKETING
Supported Business Market planning with targeting, inbound/outbound direct mail,
DRTV and bill insert sales acquisition campaigns. Created and implemented
information management plans and strategies, which supported marketing programs
and multiple sales channels. Extensive knowledge of targeting and segmentation
methodologies and best practices.
DATABASE
MARKETING
Directed lead management functions with responsibility for channel specific lead
distribution, territory management and direct mail list creation. Defined
strategic directions relevant to the information required to successfully
support the launch of key sales and marketing initiatives.
SALES
Managed outbound business and consumer services TeleSales teams. Drove the
attainment of sales plan through a combination of coaching, counseling,
recruiting, motivating and mentoring. Received recognition as top sales
supervisor for six consecutive months. Teams managed consistently ranked among
top sales teams nationally.
MANAGEMENT
Demonstrated strong leadership, management, and organizational and analytical
skills. A consistent results-oriented and manager with extensive experience
building and managing cohesive and successful teams. Managed both sales,
database marketing and sales support teams. Extensive program, contract and
vendor management experience. Hands-on experience in organizing and managing
multi-functional activities, with emphasis on competitiveness and profitability.
Consistent performance record to meet customer expectations.
Professional references furnished upon request.
Contact this candidate