Management Vice President

Andy Chase

Email: *********@********.***

Address: **** **** *** **

City: Los Angeles

State: CA

Zip: 90068

Country: USA

Phone: 323-***-****

Skill Level: Management

Salary Range: $85,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Andy Chase

2575 Park Oak Drive

Los Angeles, CA 90068

Main - 323-***-**** Cell - 213-***-****

*********@********.***

http://www.linkedin.com/in/andychasela

Summary

* Accomplished Advertising and Media professional with a track record of wide-ranging success in all aspects of Traditional Marketing and Integrated Media from the unique perspective of Client, Agency, Media Planner, Buyer and Seller

* Proven expertise in all Media: Digital/Social, Direct Response, General Media Planning and Buying, Local/National Broadcast, Print and Out of Home

* Senior level client and agency Account Management experience with soild performance and growth based on Client Satisfaction

* Digital/Interactive experience includes SEO, SEM, Email, Social and Contextual media

* ROI Analytics for reporting and tracking of Integrated (Digital and General) Media; Qualitative and Quantitative research as well as Lead Generation

* Team Leader with an emphasis and experience in identifying, training and developing staff talent

Experience

MMC CONSULTING - Los Angeles, 12/08 - Present

Account Director

* Provide strategic planning and buying direction as part of integrated media recommendations for Agencies and Clients

* Define Agency/Client metrics for development of Media planning, buying and execution

* Plan, implement and execute ROI analytics for media planning and performance

* Provide media based marketing solutions utilizing customer driven planning and analytics data

o TBWA/Chiat/Day - Responsible for client projects, buying and planning for Digital and Traditional media, and internal integration of media unit for Washington Mutual

o The Kern Organization - Media and Agency management consulting

o Direct Partners - Integrated Media Planning, Buying

o MarketShare Partners - Media Modeling Systems Development

o Round2 Communications - Integrated Media Planning, Buying

o New and Improved Media - Integrated Media Planning, Buying, Strategic Direction

o TheSheppard - Alternative Media Marketing Strategic Planning and Analytics

o TweetMyJobs.com - Social Media planning and marketing project management

o Total Woman Gym and Day Spa-Local Market media planning and Direct Response

o and others upon request

TBWA/Chiat/Day - Los Angeles, CA 12/07 - 12/08

Director of Media Operations - Washington Mutual

* Responsible for all Media related client projects

* Integrated Independent client centric Media operations and Team into Agency

* Implemented Media tracking and Analytics programs across all platforms

* Developed and planned all Branch based local print

* Supervised and directed outside Media Vendors

KOVEL/FULLER - Culver City, CA 08/06 - 11/07

Sr. Vice President / Account Director

* Directed Time Warner Cable systems LA based media planning and buying working with Sr. VP to meet subscriber goals and launch awareness objectives.

* Managed buying, planning and analytics for short form direct response TV for subscriber acquisition

* Provided brand positioning, marketing mix analytics, website development, digital, SEO/SEM, Direct Mail and other ROI measured Direct Response media. FSI`s, Shared Mail, Yellow Pages

* Clients included: Time Warner Cable, NRPI Land Auctions (Long Form DRTV).

ANDY CHASE - 2

OMNICOM (OMD, RappCollins, OMD Direct) - Los Angeles, CA 12/00 - 07/06

Sr. Vice President, Managing Director OMD Direct, LA.

* Responsible for strategic media account management with direct client contact on a daily basis.

* Conducted media analytics, research, buying and planning for all local market driven media for West Coast clients.

* Assigned on site at DIRECTV as the -go to- person for all local media buying and planning.

* Recognized by Founder of Buy.com for personal contributions to ongoing success and growth of Buy.com

* Clients included: DIRECTV, XM Radio, EarthLink, Buy.com, HealthNet, and Dial.

DIRECT PARTNERS - Los Angeles, CA 11/98 - 12/00

Sr. Vice President, General Manager-Creative Media

* Established Los Angeles office of New York based Media agency.

* Provided senior level strategic media account management with agencies and clients.

* Conducted new business development and supervision of media buying and planning in all media disciplines with emphasis on DRTV, local media and emerging -Online media-.

* Clients included: E*Trade, Old Navy, EarthLink, Stamps.com, Porsche, PlanetRx, Discovery, Tellme, DirecTV, AstraZeneca, RW Johnson and others. (Short and Long Form DRTV, PI Radio)

FRASER COMMUNICATIONS - Santa Monica, CA 10/96 - 10/98

Vice President, Management Supervisor

* Provided account management; conducted new business development, media buying and planning, and general agency management for this advertising/marketing agency specializing in research-driven marketing.

* Clients included: UCLA Healthcare, Giorgio Beverly Hills, Loanworks/IndyMac (Short Form DRTV, PI Radio), and InterValley Health. (ROI based Direct Mail, FSI`s ROP for Subscriber Acquisition)

INITIATIVE MEDIA - WESTERN INTERNATIONAL MEDIA - Los Angeles, CA 01/90 - 08/96

Sr. Vice President, Managing Director

* Established the Direct Mail Marketing, Database Management and Retail Insert divisions.

* Conducted day-to-day direct client management and media buying and planning.

* Solely Responsible for P&L and new business development.

* Clients included: Disney, IKEA, Kaiser Permanente, Chief Auto Parts, and Carl`s Jr., PacifiCare, DEP, Acapulco Restaurants, Bell South, Brink`s Home Security, Clothestime, McKesson Products, Sports Chalet and others. Member of National New Business Team.

Other Related Experience

FIRST INTERSTATE BANK OF CALIFORNIA - Los Angeles, CA - Director of Advertising & Marketing

REDKEN LABORATORIES, Canoga Park, CA - Director of Corporate Communications

SUNTORY INTERNATIONAL, New York, NY - Director of Marketing & Advertising

BURLINGTON INDUSTRIES, New York, NY - Corporate Advertising Manager

Technical Skills

Proficient in all Microsoft Office Software, CORE Media, DDS, Nielsen, Strata, MediaBank, Clients & Profits, Arbitron, Comscore, Broadcast Encoding and Call Center software systems as well as other Agency proprietary software tracking and performance programs.

Extracurricular

Former Elected Public Official - Children`s Book Author - Expert Witness in Advertising/Media

Education

Temple University, Philadelphia, PA

BA - Communications/Advertising and Marketing

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