Confidential User
Email: ********@***********.***
Address:
City: New York
State: NY
Zip: 10012
Country: USA
Phone: 704-***-****
Skill Level: Any
Salary Range:
Primary Skills/Experience:
Skilled business professional focused on exceeding revenue goals, developing strategic publisher relationships and driving extensive product adoption. Well-versed in media strategy and publisher needs to create highly-strategic partnerships.
Educational Background:
High School Dipolma from University of North Carolina, Chapel Hill NC 1/2001 to 6/2008 (Journalism/Advertising Sequence)
Job History / Details:
Summary
Skilled business professional focused on exceeding revenue goals, developing strategic publisher relationships and driving extensive product adoption. Well-versed in media strategy and publisher needs to create highly-strategic partnerships.
Experience
June 2012 to Current
Google New York, NY
Strategic Partnership Manager (Fix term employee until 6/8/13)
Managed and communicated transition of key Meebo partners through Google acquisition.
Maintained all priority partners including AMC Networks, Cox, CBS, Hearst, Time Inc., and more.
Developed communication plan and coordinated launch of Coral Reef product release for over 7,000 partners.
Facilitated Google conversations with Meredith, Conde Nast, Wall Street Journal, Bloomberg, Hearst, New York Times and more.
January 2012 to June 2012
Meebo, Inc New York, NY
Partnership Manager (Acquired by Google)
Evangelist for the Meebo Bar as a revenue-generating engagement platform for publishers.
Developed senior level relationships with the Director of Online Development at AMC, Vice President Digital Product at Hearst Corporation, Senior Director Product Strategy & Partnerships at CBS, Director of Business Development at Time Inc, and more.
Interfaced with partners Audience Development, Marketing, Sales and Social Media teams.
Worked cross functionally with Meebo Product and Sales team in setting aggressive ad adoption goals in order to enable sales to monetize Meebo inventory effectively.
Lead adoption, strategy and partner communication for new ad products. Regularly exceeded adoption goals by over 100 percentage .
June 2011 to January 2012
Account Manager - Performance Advertising
Drove 7x annual sales growth and grew sales team from two to five people.
Developed revenue-generating partnerships outside of brand advertising, including performance and international advertising, and strategic new business development for revenue.
Sold valuable ROI-driving campaigns to blue chip and continuous clients, including Google, Verizon, State Farm and AutoTrader.
Scaled cross-functionally by working with finance in forecasting revenue and Product to drive delivery.
September 2009 to June 2011
Universal McCann New York, NY
Media Planner
Developed client relationships by fostering open communications and sharing industry news/trends.
Built media recommendations built on syndicated research, internal research and industry trends.
Managed all documentations related to campaigns, including approvals, media plan details, publisher IO's, timelines, creative spec sheets, and budget worksheets.
Participated in new business pitches across media and social media opportunities.
June 2008 to September 2009
Assistant Media Planner
Provided assistance in developing marketing strategies across multi-platform media presenting creative ideas and solutions.
Reviewed and managed site invoices with controller to ensure accurate, timely payment.
Scheduled and met with publishers and vendors on a regular basis.
Education
2008 University of North Carolina Chapel Hill Florence,
B.A Journalism/Advertising Sequence