Marketing Management
Resume:
CYNTHIA ANN MOORE GIBSON
abp8dp@r.postjobfree.com or abp8dp@r.postjobfree.com
EDUCATION
Doctor of Education (Ed.D.) Oklahoma State University, Stillwater, Oklahoma
Major: Educational Administration/Higher Education
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Specialization: College Teaching
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85 semester credits in Management, Statistics and Higher Education
o
Won Research in Excellence Award for dissertation study
o
Master of Business Administration (M.B.A.) - Texas A&M University, College Station,
Texas
Major: Management
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60 semester credits (Management, Marketing, Accounting, Finance, Economics)
o
Bachelor of Science (B.S.) - Texas A&M University, College Station, Texas
Major: Biomedical Science
o
166 semester credits General Education, Science
o
CHRONOLOGY OF HIGHER EDUCATION EXPERIENCE
August 2012 to present: Management Lecturer, Utah State University
December 2011 to August 2012: Executive Director of International Services, Weber
State University, Ogden, Utah
October 2010 through October 2011: Executive Director of Global Solutions, Kaplan
AsiaPacific, based in Singapore
August 2008 through October 2010: Dean of Extension/Adult Learning U.S.; Associate
Professor, Trinity Western University, TWU School of Business Canada
June 2008: Lecturer, Qingdao and Chongqing Technological Universities, China
August 2001 to August 2008: Professor of Business and Economics (earned tenure and
rank of full professor), Anderson University, Anderson, Indiana, U.S.A.
August 1999 to August 2001: Assistant Professor of Business, Keuka College, Keuka
Park, New York, U.S.A.
January 1996 to May 1999: Doctoral Teaching Instructor of Business, Oklahoma State
University, Stillwater, Oklahoma, U.S.A.
August 1985 to May 1987: Instructor of Business, Texas State University, San Marcos,
Texas, U.S.A.
DETAILED WORK EXPERIENCE DESCRIPTIONS
UTAH STATE UNIVERSITY MANAGEMENT LECTURER AND BRIGHAM CITY ECONOMIC
DEVELOPMENT LIAISON
2-Gibson C.V.
EXECUTIVE DIRECTOR OF INTERNATIONAL SERVICES, WEBER STATE UNIVERSITY, OGDEN,
UTAH
Liaison for international affairs to entire campus community
Responsible for comprehensive internationalization strategic planning
Oversight and supervision of International Student and Scholar Center and staff
Collaborate with Continuing Education Programs - Study Abroad and LEAP/ESL programs
Collaborate with academic deans, faculty, program chairs, and project managers
Liaise with Saudi Arabian Cultural Mission and other foreign governments and industries
Responsible for relationships with international universities
Responsible for developing international sponsorships
Responsible for international recruiting
Fundraising with Development Office
Collaborations with local and global businesses
Federal Principal Designated School Official for Student Exchange and Visitor Program
(PDSO)
Budget responsibility for International Student and Scholar Center
EXECUTIVE DIRECTOR, KAPLAN GLOBAL SOLUTIONS, KAPLAN ASIA PACIFIC SINGAPORE
(Short-term contract for project development and launch)
Development and implementation of new academic products
Chair of Curriculum Development and Review Committee
Member of Academic Board
Co-developer of Foundation Studies
Team member on Workforce Development Agency/Kaplan Professional
Responsible for short- and long-term strategic planning for educational products
Hiring and supervision of Instructional Designer, Engineering Curriculum Consultant, and
Kaplan Australia Director
Train and orient all instructors in Business subjects
Train and coordinate all department heads and staff in implementation of programs
University Relations - articulation and credit transfer agreements (worldwide)
Responsible for scheduling all Diploma in Commerce classes in Singapore
Responsible for partnerships to deliver academic programs (Vietnam, Indonesia, China,
UK, and Australia), including compliance with country regulations
Responsible for obtaining government agency approvals for programs
Responsible for program budget
Spokesperson and responsible for marketing activities for launch of new products
TRINITY WESTERN UNIVERSITY Canada and U.S.
1. ACADEMIC DEAN AND DIRECTOR OF TRINITY WESTERN UNIVERSITY EXTENSION,
BELLINGHAM, WASHINGTON Adult Degree Completion/Accelerated
Learning/Nontraditional Programs
Management and Administrative Management responsibilities
Planning and scheduling responsibility for daily, weekly, monthly, and quarterly classes
Curriculum development and review
Human Resource and Supervisory functions
Technology Training (Online) of Faculty, Staff, and Students
3-Gibson C.V.
Marketing Planning and Implementation
Admissions, Recruiting, and Registrar responsibilities
Student Services and Advising
Vendor/supplier relations
Budgeting
Strategic Planning and Implementation
Veterans Affairs Liaison
2. ASSOCIATE PROFESSOR OF BUSINESS - TRINITY WESTERN UNIVERSITY, LANGLEY,
BRITISH COLUMBIA, CANADA
Senior Marketing faculty person - responsible for advising and teaching marketing
majors and writing and revising marketing curriculum; Served on School of Business
Dean s Council and University Marketing Coordination Committee.
MARKETING INSTRUCTOR @ CHONGQING UNIVERSITY AND QINGDAO TECHNOLOGICAL
UNIVERSITY, PEOPLE S REPUBLIC OF CHINA
Taught Western-style marketing strategies and tactics to Chinese university students
and business professionals (summer)
PROFESSOR OF BUSINESS AND ECONOMICS, ANDERSON UNIVERSITY, ANDERSON, INDIANA
(TENURED, FULL PROFESSOR)
Taught Marketing, Management, and Education courses at undergraduate, MBA, adult-
learning, and doctoral levels. Helped developed new programs and curriculum. Advised
25-45 students/semester. Founded collegiate chapter of American Marketing
Association. Served as Director of the Marketing Advisory Board, Chair of Dickmann
Scholarship Committee, member of Graduate Committee, and member of School of
Nursing Appeals Committee. Collaborated with doctoral students in research and
writing journal articles. Served as chair and committee member of doctoral
committees.
ASSISTANT PROFESSOR OF MARKETING, KEUKA COLLEGE, KEUKA PARK, NEW YORK
Planned curriculum, reviewed existing curriculum, and taught Marketing,
Microeconomics, Small Business Management, and Public Relations. Experiential
education advisor and supervisor. Co-sponsor for Phi Beta Lambda. Founded the Sam
Walton Fellow for Students in Free Enterprise team. Participated in Division short- and
long-term strategic planning, assessment and re-accreditation. Planned, managed, and
administered, with students, a small, for-profit business. Oversaw the planning and
operations of the First Annual Keuka College/Finger Region Growers and Retailers Fair.
GRADUATE INSTRUCTOR, DEPARTMENT OF MANAGEMENT, COLLEGE OF BUSINESS
ADMINISTRATION, OKLAHOMA STATE UNIVERSITY
Taught Human Resource Management courses to approximately 100 junior- and senior-
level students/semester courses while pursuing doctoral studies. Responsible for
advising, text selection, course design, and development
PROFESSIONAL GAP 1987 TO 1996 Stayed home with two children
4-Gibson C.V.
INSTRUCTOR, DEPARTMENT OF MARKETING AND MANAGEMENT, COLLEGE OF BUSINESS
ADMINISTRATION, TEXAS STATE UNIVERSITY, SAN MARCOS
Taught Sales, Retailing, and Principles of Marketing courses. Responsible for course
content, syllabi, exam and assignments, grading, and text selection for 100-200 students
per semester.
INDUSTRY EXPERIENCES
SALES REPRESENTATIVE, NIKON INSTRUMENT, INC., SAN ANTONIO, TEXAS.
PHARMACEUTICAL SALES REPRESENTATIVE, MEAD JOHNSON/BRISTOL MYERS, SAN ANTONIO,
TEXAS.
CUSTOMER SERVICE MANAGER, AMERICAN SCIENTIFIC PRODUCTS/AMERICAN HOSPITAL
SUPPLY, HOUSTON, TEXAS.
CONSULTING
2003 - ANDERSON PUBLIC LIBRARY, ANDERSON, INDIANA
2001 - SCORE/YATES COUNTY CHAMBER OF COMMERCE, PENN YAN, NEW YORK
1985 - HAYES MEMORIAL HOSPITAL, SAN MARCOS, TEXAS
TECHNOLOGY SKILLS
Microsoft Office 2010, Publisher, FrontPage, Excel, Outlook, PowerPoint
WebCT, Blackboard, Moodle, Canvas
PROFESSIONAL MEMBERSHIPS, CERTIFICATIONS, AWARDS, ACTIVITIES
Association of International Education Administrators (AIEA)
American Marketing Association
American Association of College and University Administrators
American Association of College and University Policy Makers
Board of Governance, School of Adult Learning, Anderson University, Anderson, IN
NAFSA Association of International Educators
Professional in Human Resources (PHR from SHRM) successfully passed exam
Society for Human Resource Management Mt. Baker Chapter
Project Management Institute Mt. Baker Chapter
Research Excellence Award, 2000, Oklahoma State University
University Continuing Education Association (UPCEA)
PUBLICATIONS
Gibson, C. (2000). A Qualitative Study of the Persistence of Single-Parent
Nontraditional Students in Higher Education as Seen through the Lens of Possible Selves
Theory. Dissertation Abstracts International, 63 (10-A), 3492.
5-Gibson C.V.
Terry, B., Moore-Gibson, C., & Rice, G. H., Jr. (1981). The Management Role
of Small Businessmen. Baylor Business Studies, 12(2), 35-42.
PROFESSIONAL MEMBERSHIPS, CERTIFICATIONS, AWARDS, ACTIVITIES
American Marketing Association
American Association of College and University Administrators
American Association of College and University Policy Makers
Business Marketing Association
Alpha Sigma Lambda Honorary Member
Continuing Education Leadership Council
Delta Mu Delta Honorary Member
Professional in Human Resources (PHR from SHRM) successfully passed exam
Society for Human Resource Management Mt. Baker Chapter
Project Management Institute Mt. Baker Chapter
Research Excellence Award, 2000, Oklahoma State University
Anderson University School of Adult Learning Governance Committee
Chair, Anderson University Dickmann Scholarship Committee
Director, Anderson University Marketing Advisory Board
Trinity Western University Marketing Communications Committee
Trinity Western University Extension Academic Council
Trinity Western University School of Business Dean s Council
Sam Walton Fellow
HIGHER EDUCATION SUBJECTS TAUGHT
UNDERGRADUATE MASTERS (M.B.A) DOCTORAL (D.B.A)
Human Resources Best Practices in College
Management Change Management Teaching
Senior Marketing Seminar Strategic Marketing Accounting Praxis
(Writing Intensive)
Marketing Management New Product Marketing Marketing Praxis
Channels/Distribution Grants, Funding & Not-for- Served on doctoral
Management Profit Marketing committees
Communications/Advertising International Marketing Served as Chair of doctoral
committees
Consumer Behavior Marketing Management
Microeconomics
Marketing Research
Sales and Sales Management
Global Marketing
Small Business Management
Public Relations
6-Gibson C.V.
Principles of Marketing
Business as a Profession
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