Manager Sales

Title:No Title

***********@*****.***

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NAME:,

ADDRESS:

ADDRESS2:

CITY:

STATE: NY

ZIP:

CANDIDATE ID: 2864215

US CITIZENSHIP:

EDUCATION:

EXPERIENCE: 0

WILL RELOCATE: No -

JOB WANTED:

RATE NEEDED:

TELEPHONE: 212-***-****

EMAIL: ***********@*****.***

HOMEPAGE:

HOTTEST SKILLS: product, sale, market, marketing, advertising, promotion, strategic,

brand, retail, budget, advertise, campaign, communication, growth, inventory, pricing,

credit, finance

REVISION: 08-SEP-02

RESUME:

29859

ALISON WEIL

New York, NY 212-***-**** ***********@*****.*** GAZELLE.COM,

Stamford, CT

10/99

-PresentDirector

of Merchandising, Hosiery, Bodywear, Socks and Bodycare

-Direct team of five across all product management functions,

including

sourcing, buying, merchandising, pricing, promotion, inventory management and

web-store process; Report directly to CEO, President.

-Determine strategic direction for product portfolio and fashion &

beauty themes and product focus for web-store, including home page.

-Interface with cross-functional groups, including Technology,

Creative,

Marketing and Customer Service to drive system builds, marketing efforts and

customer satisfaction.

-Develop partnerships with vendors to maximize business opportunities.

-Represent gazelle.com to media; Credits include television

appearances,

consumer magazines and trade press.

DANA PERFUMES CORP

., New York, NY

1999

Marketing Consultant, Fetish Cosmetics, Fragrance and Bodycare

-Determined short/medium-term direction for businesses across

distribution, new products, advertising, promotion, merchandising and

packaging.

-Developed new alternative distribution sites to maximize teen reach.

-Directed new product development efforts.

ESTEE LAUDER, Inc

., New York, NY

1998

Marketing Director, Estee Lauder Face Cosmetics

Businesses contributed over $150 million in net sales.

-Recommended and managed strategic launches/re-launches of five 1999

foundation and blush products

for an estimated +20% increase in net sales.

-Directed all foundation sampling programs, including a major

advertised

and promoted in-store event expected to increase dollar retail sales of

foundations by 25% during the event.

COSMAIR, INC

., L'OREAL RETAIL DIVISION, New York, NY

1992

- 1997

Marketing Director, Face and Eye Cosmetics (4/96-10/97)

Businesses contributed over $150 million in net sales.

-Developed medium-term strategic direction for an estimated +30%

increase in net sales.

-Directed staff of four through development and implementation of

numerous brand launches and renovations.

-Managed creation of three advertising campaigns.

-Presented all aspects of the business to French Management at all

senior monthly and quarterly

meetings; Presented new strategies and initiatives at all quarterly sales

meetings.

-Implemented various cost of goods reductions totaling $0.5 million.

Senior Product Manager, Preference Haircolor (7/95-3/96

)

Product Manager, Preference Haircolor (4/95-6/95)

Businesses contributed over $150 million in net sales. #1 brand in category.

-Managed launch of new Fade-Resistant Preference including product

formulation, packaging,

advertising, consumer and trade promotion and merchandising. Efforts

increased

consumer sell- thru +15%.

-Controlled $30 million advertising and promotion budgets.

-Supervised Product Manager and two Assistant Product Managers.

Product Manager, Casting and Avantage Haircolors (7/93-3/95

)

Product Manager; Assistant Product Manager, Studio Line Haircare (1/92-6/93)

Businesses contributed $60 million in net sales. Consumer dollar growth +46%

in

1994.

-Recommended and managed brand strategic shift.

-Refined package, product and all key communication to improve

consumer

satisfaction.

-Controlled $20 million advertising and promotion budgets.

REVLON, INC

.

1990

- 1991

New York, NY

Assistant Product Manager; Marketing Assistant, Anti-Perspirants and Haircolor

Businesses contributed $125 million in net sales.

-Implemented introduction of Colorsilk subline.

-Directed Mitchum package redesign to better distinguish forms at

shelf.

EDUCATION:

New York University, Leonard N. Stern School of Business

;

MBA

Marketing, International Business; May 1990

State University of New York

at Albany; BS Management/Finance; May 1986

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