Mimi Apelqvist
Email: *********@********.***
Address: ** **** ******
City: River Forest
State: IL
Zip: 60305
Country: USA
Phone: 708-***-****
Skill Level: Director
Salary Range: $1,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
MIMI APELQVIST
34 Gale Avenue River Forest, IL 60305
*********@********.***
EXECUTIVE SUMMARY
Vice President, Sales and Marketing... VP, International Business Development... Bi-lingual, global executive delivering profitable multi-million dollar sales in new and growing foreign markets. Expertise in channel sales, market share, brand recognition, opening new foreign markets, and creating infrastructure to sustain growth.
PROFESSIONAL EXPERIENCE AND SELECTED ACCOMPLISHMENTS
COOK ASSOCIATES, Chicago, IL 2009 - 2012
Retained executive search firm, serving retail, CPG, technology and industrial sectors.
Independent Contractor (2009 - Present)
Vice President Business Development (2007 - 2008)
Responsible for business development for international executive assignments including Mexico, Switzerland, Italy, Spain, Brazil, and North America. Designated lead for global consortium, serving 90 offices in 45 countries.
* Sold four executive level searches to organizations in the confectionary industry generating $400,000 in revenue within first 12 months.
* Completed 13 executive level searches generating $1.5 million in search fees.
* Developed $225,000 in search fees from Mexican food and beverage, plastic injection molding, and social expressions industries.
GENAU UK LIMITED, Cambridge, England 2008 - 2011
Privately held entrepreneurial firm that provides retail consulting work, logistics, product sourcing, and private label options to local retailers in the Middle East and in Latin America.
Vice President Business Development
Responsible for strategic business development, leveraging retail consulting expertise and developing new product platforms and categories to enhance client value proposition. Staff of six.
* Opened independent hardware channel in Central America by establishing bonded warehousing in the free trade zone in Panama for pallet programs, growing sales to $1 million within 24 months.
* Placed second tier Swiss chocolate brand in Jumbo stores in Argentina generating $300,000 with three SKUs with the first 12 months.
* Generated first year lawn mowers sales of $500,000 by brokering deal between a US engine manufacturer and Chinese chassis manufacturer to gain entry to Saudi Arabia market.
* Worked with Kuwaiti retailer Sultan Center creating strategic private label line of paper shredders producing first year sales of $650,000.
TRUE VALUE COMPANY, Chicago, IL 2003 - 2007
$2 billion hardware cooperative.
Director of International Business
Director of $85 million global hardware business, crafting short and long term vision for business abroad. Staff of 12.
* Grew international business from $59 to $85 million while consistently keeping expenses under budget.
* Created and led the International Advisory Council of eleven worldwide business owners as advocates to True Value Board of Directors.
* Designed customized marketing support for 500 international stores generating a $1 million increase in annual member business.
* Doubled market revenue in Latin America to $24 million by maximizing product mix and logistical efficiencies.
* Brought export business into governmental compliance and recovered $3 million in duty drawback.
FELLOWES MANUFACTURING, Itasca, IL 1996 - 2002
$700 million privately held manufacturer of consumer goods.
Business Development Manager - Latin America (1998 - 2002)
Responsible for $10 million Latin American division. Staff of 12.
* Increased sales from $8 to $10 million within 24 months.
* Obtained first Latin American contracts from Wal*Mart, Carrefour, Office Depot, OfficeMax, and Makro reaching $5 million in revenue by 2002.
* To comply with NAFTA, created solution for product labeling saving $1 million in current business and facilitating the growth of Mexican sales by another $1 million.
International Sales Manager (1996 - 1998)
Responsible for personal sales growth and brand positioning of computer accessories and paper shredders in Latin American division.
* Increased sales from $2.5 to $4.5 million within 24 months.
* Identified potential Brazilian partners and initiated relationship that led to a partnership and first year sales of $750,000.
NEWELL INTERNATIONAL, Rockford, IL 1992 - 1996
$12 billion publicly held manufacturer of consumer goods; responsible for seven reps.
Business Development Manager - Europe, South America & Africa
RICHARDSON ELECTRONICS, La Fox, IL 1989 - 1992
$400 million privately held manufacturer of trailing technology tubes and electronic components.
International Sales and Marketing Manager
USAID, Georgetown, MD 1986 - 1988
Program Director - Central American Students
ACADEMIA EBERHARDT, Madrid, Spain 1986
Corporate English Teacher
EDUCATION
THUNDERBIRD, AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MGMT
Glendale, AZ
Masters in International Management 1989
UNIVERSITY OF WISCONSIN, Madison, WI
Bachelor of Arts 1984
Ethnicity Program at Complutense, Madrid, Spain
LANGUAGES
Spanish and English (fluent); Portuguese (proficient)