Manager Sales

Courtney Schulz

Email: *********@********.***

Address: **** ********* ***** **

City: Mason

State: OH

Zip: 45040

Country: USA

Phone: 513-***-****

Skill Level: Management

Salary Range: $80,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

COURTNEY SCHULZ

5171 Birchwood Farms Drive Mason, Ohio 45040

513-***-**** *********@********.***

EXPERIENCED MARKETING PROFESSIONAL

Brand Management / eMarketing / Strategic Marketing

- Unique ability to enhance Brand Image and grow Market Share -

Accomplished Marketing Executive poised to contribute an integrated approach to increasing ROI by economically creating/implementing high-profile image based digital and social media marketing programs. Manages/creates sales collateral supporting marketing programs for print, digital, social media, trade shows and events, enhancing brand awareness and improving market share in B2C, B2B and e-Commerce arenas. Expertise in developing under budget -outside the box- advertising concepts increasing sales and garnering recognition in all markets. Utilizes creative ideation to develop, implement and positively transform product development, product awareness and brand image. Consistently successful in identifying and capitalizing on market opportunities to drive revenue growth, expand market penetration and win dominant market share for the enterprise. A pioneer in strategic alliances, planning and business partnerships; maintains a high-level network of contacts. Highly skilled public presenter, spokesperson and motivator.

SELECTED CAREER HIGHLIGHTS

> Increased ProCamp`s YOY registrations 239% during 2012 while boosting overall revenue 140%.

> Achieved a 150% increase over goal for lead/interest generation in a two year period.

> Key contributor in converting a legacy print- based business model to a more profitable digital model while at Cengage.

> Exceeded a $32 million revenue goal at Cengage with a 109% average increase over two years.

> Recognized by Cengage for driving the -2008 Marketing Campaign of the Year-.

> Designed upstream marketing for the First Edition Forensic Science title and exceeded sales targets by 207%.

> Recognized as the 2005 Thomson (Cengage) South-Western Marketing Manager of the year.

> Exceeded revenue goals by $25 million over two years (114% average) as Marketing Manager for Thomson.

> Honored with the 2002 Teacher of Distinction award.

PROFESSIONAL EXPERIENCE

ProCamps Worldwide, Cincinnati, Ohio 2011 -2012

DIRECTOR OF MARKETING

* Recruited to lead a corporate re-branding effort by creating a -fresh look- for all image based digital and traditional marketing collateral for ProCamps, a national developer of youth camps for the NBA, NFL, MLB and women`s professional soccer.

* Created/launched an integrated cross-channel digital marketing effort managing SEO, SEM and social media, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and Google+.

* Enhanced and expanded company offerings with new initiatives, driving a 239% increase in YOY camp registrations during 2012.

* Developed a more unified process for strategic planning, product development, brand development and communications across all channels, including B2C CRM.

* Hired and trained a team of Camp Marketing Specialists to build the ProCamp's brand, by implementing new concepts and ideas.

LexisNexis, Miamisburg, Ohio 2009 - 2011

BRAND MARKETING MANAGER

* Charged with expanding marketing efforts -- including traditional, digital (SEO, SEM) and Social Media, and refining brand positioning of Lexis(R) Search Advantage and CaseMap(R) Suite, two of LexisNexis` premiere offerings.

* Reinvigorated brand marketing, architecture and customer segmentation; exceeded target goals for lead/interest generation by 150% over two years.

* Developed and gained buy-in of new strategic marketing plans that drove brand equity, revenue and ROI.

* Prepared/managed external marketing budgets.

* Liaised/mentored internal stakeholders in sales and product development to align with company goals.

COURTNEY SCHULZ (CONTINUED) PAGE 2 OF 2

Cengage Learning, Mason, Ohio (Formerly Thomson Learning) 2002 - 2009

EXECUTIVE MARKETING COMMUNICATIONS MANAGER

* Promoted to oversee the Business & Economics Marketing Communications Department with an external marketing budget totaling $1.4 million.

* Managed four direct reports, designed the marketing mix and oversaw the total media spend for agencies, creative, social media participation, digital/e-campaigns and print offerings along with trade shows and events.

* Recognized for the development of metrics allowing results based ROI reporting on each individual campaign and tactic (traditional and digital).

* Created, implemented and drove digital, SEO/SEM strategy and execution.

* Played a key role in the conceptualization/implementation of a company-wide -Print to Digital- strategy that escalated the product mix to a more profitable model of subscription based digital delivery (e-learning). Targeted and met a goal of 15% in year one with a forecast of 30% in year three.

SENIOR MARKETING MANAGER

* With one assistant, provided direct oversight of product lists, including College Accounting, the MBA Primer, Assurance of Learning, High School Accounting and Forensic Science, generating over $35 million in revenue.

* Exceeded a $32 million revenue goal with a 109% average increase over two years.

* Designed and executed all upstream marketing for the First Edition Forensic Science title and exceeded sales targets by 207%.

* Played a key role in the design and implementation of the first complete online core curriculum build.

* Recognized by Cengage for driving the -2008 Marketing Campaign of the Year-.

MARKETING MANAGER

* Charged with marketing strategy design/implementation for Accounting, Career Education and Communications lists totaling $22 million in revenue.

* Exceeded revenue goals by $25 million over two years (114% average).

* Developed/distributed market intelligence reports outlining editorial opportunities, marketing trends, and competitive developments.

* Create/deliver presentations, one on one, workshops, multi-school events, and national meetings.

* Contributed to product development and positioning; designed/presented training classes to sales organization

* Created sales forecasts and maintained inventory control.

* Recognized as the 2005 Thomson (Cengage) South-Western Marketing Manager of the year.

NATIONAL SALES AND TRAINING CONSULTANT

* Drove national sales revenue by promoting products and working targeted adoptions with new and current sales representatives.

* Conceptualized/presented selling strategies and collateral materials for nationally driven technological disciplines.

* Trained sales staff and management on new materials and technologies.

* Conducted presentations, one on one, workshops, and multi-school events.

* Advised individual companies and management of editorial opportunities, marketing trends and competitive developments in the field.

Additional Experience:

Social Studies Teacher, Naples High School, Collier County Schools, Naples, Florida 1996 - 2002

Teacher, Collier County Schools, Naples, Florida 1994 - 1996

Promotions & Media Relations Manager, Nuveen Masters Tennis Tournament, Naples, Florida 1993 - 1994

EDUCATION

Bachelor of Science, Education, Social Sciences

University of South Florida, Tampa, Florida

Associate of Arts

Edison Community College, Ft. Myers, Florida

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