Sales Marketing

joe pullin

Email: *********@********.***

Address: ***** ********* *****

City: Novi

State: MI

Zip: 48374

Country: USA

Phone: 248-***-****

Skill Level: Senior

Salary Range: $0

Primary Skills/Experience:

See Resume

Educational Background:

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Job History / Details:

JOSEPH PULLIN

25831 Shoreline Drive 248-***-****

Novi, MI 48374 *********@********.***

MARKETING EXECUTIVE

Strategy Brand/Product Marketing Program Execution

High impact and innovative Global Marketing and Sales Executive with a demonstrated track record in developing and implementing successful marketing plans and strategies that drive profitable sales and growth for consumers and the automotive segment. Expertise in analyzing markets and growth opportunities. Business Development. Experienced in all aspects of Marketing, Merchandising, Advertising, Sales, Interactive, Digital marketing, Licensing, E-commerce and Research/ Business Intelligence. Global Marketing experience in North America, Asia, Europe and Latin America.

Proven ability to:

Identify consumer wants and needs and develop targeted Marketing and plans to increase sales and awareness, open up new markets and develop metrics.

Drive short and long term brand and technology growth strategies that lead to measurable and profitable growth. An Analytical thinker with innovative ideas.

Build a strong marketing team or work within a current marketing structure and enhance productivity with strong management qualifications.

Develop innovative strategies and brand and product marketing programs to strengthen brand partnership and drive revenue.

Interface with top executive staff to build a consistent corporate and consumer brand message.

EXPERIENCE

Professional Marketing Consultant 2011 - Present

Bang&Olufsen

Responsible for Global strategic development of the B&O Brand. Research, Product Marketing, Dealer Marketing, Penetration Rate focus. Interfacing with the Home consumer A/V groups. Analyzing new business opportunities with existing and new customers. Develop marketing Plans and future brand and product strategies.

Mars Advertising

Develop brand and product strategies, retail and dealer merchandising programs and promotions, for consumer, electronics, an automotive customers and a diversified range of products and companies. Develop Infotainment, Connectivity and Telematics strategies.

Customers: Toyota, BMW Mini, ATX/ Agero, Garmin,Walmart,

HARMAN INTERNATIONAL 1993-2011

A $4.5 Billion Electronics Company.

Vice President Global Brand and Product Marketing - (2001-2011)

Responsible for the strategy and execution of all automotive Branded audio and Infotainment marketing activities. Presented research to OEM Product Planning Groups,

Influenced new features and technologies. Launched comprehensive marketing and merchandising programs that included sales person incentives and fulfillment to increase sales. Developed yearly marketing plans and strategies. Interfaced with Harman Consumer, Professional and Corporate divisions. Team member with the Harman Corporate and Consumer marketing group. Clients included: Audi, BMW, Chrysler FIAT, Ferrari, GM, Hyundai, Kia, Lexus, Toyota, Mercedes-Benz, Subaru, Harley Davidson and Best Buy. Developed strategies for six brands and technologies and responsible for the launch of International ad campaigns.

Business Strategy

Introduced a new approach of presenting brands and technologies by leveraging the Professional, Consumer and OEM divisions.

Developed innovative entertainment marketing programs leveraging the core DNA of Harman International technology and product portfolio providing providing mass exposure through high level events, including:

Introduced and negotiated contracts for the Grammy Awards, Artists, licensing, Consumer Electronics Show and Auto Shows.

Co- branding and partnerships on Concert Tours/Product Endorsements for The Rolling Stones, Justin Timberlake, Rod Stewart, The Eagles, Quincy Jones, Paul McCartney, Palms Recording studio, Capitol Records and more..

Partnered with key clients to develop product and co-marketing strategies that significantly increased penetration rates for branded audio and Infotainment.

Business Development Wins

A critical member of the marketing team that in conjunction with the Sales group moved automotive from 12% of Harman's OEM revenue to over 70%, with high profit margins, resulted in Billions of Dollars in new revenue.

Played a key role in winning Chrysler Fiat, BMW, Mercedes-Benz, Lexus, Toyota and Buick China branded audio and Infotainment business as well as support for all OEM new business and Accessories presentations.

Introduced numerous Retail marketing programs that drove branded audio and infotainment incremental sales. For example:

Leveraged the Grammy Awards for all Harman divisions

increasing Brand awareness by 20% and retail sales by 8%.

Chrysler - 2011, 48,000 incremental units with 2,800 dealerships.

8 consecutive years/ weighted average) generated $9.5 Million annually.

BMW MINI - 2011, drove 17,000 incremental units with 350 dealers

Generating $3.4 Million.

Hyundai - 2011 drove 5,000 incremental units through training incentive. Generated $1 Million.

General Management

Member of the Harman Corporate and Consumer Marketing teams, developed branded and corporate strategies to facilitate shareholder awareness.

Liaison with the CEO, President and Vice President of Sales for all global Regions.

Built a world class global marketing organization that contributed to the growth of the automotive and consumer group and Harman Corporate objectives.

Director, Global Marketing - (1996-2001)

Responsible for working with the Consumer product and automotive sales teams

To increase new and existing business. Also lead the marketing team by providing added value marketing for our customers providing a point of differentiation.

Developed brand strategies and introduced Infotainment marketing strategies.

Worked with Product and Marketing Planning developing co-marketing strategies.

Marketing Manager - (1993-1996)

Worked with the Sales team to identify new business opportunities and developed marketing plans to support current and new business.

Managed all aspects of marketing programs, merchandising, advertising, media, dealer marketing, auto and trade shows.

ROSS ROY/BBD&O, Bloomfield Hills, MI

Vice President of Brand Group 1991-1993

Managed the development of brand marketing, created mass merchandising programs, retail promotions, experiential marketing and advertising and media programs.

Developed Cooperative brand advertising programs for Mass Merchandisers.

Clients included: K-Mart, Builders Square, Chrysler brand, Mopar, RJR Nabisco.

Exceeded all annual revenue and profit contribution goals.

Created a supplier vendor program for Kmart that attracted 300 brands to participate during key selling seasons, generated over $100 million dollars in increased sales.

Launched RJR Nabisco SnackWell's product, and became the number one selling product in its category, taking a 30% market share.

MARS ADVERTISING, Southfield, MI 1986-1991

Director of Brand Marketing and Special Events - (1989-1991)

Responsible for Cooperative brand marketing programs for consumer products, Mass retailers and the grocery trade. Developed Special Events. Accounts included: Wrangler Jeans, Coke, Chrysler, Ford, etc.

Created the Dodge Trucks Wrangler Jeans - Kenny Rogers advertising, retail marketing and merchandising program to drive sales and enhance brand image, aimed at a specific target audience. POS at retail and fulfillment.

Increased Dodge Truck sales 28% during program and Wrangler Jeans 10%.

Manager of Special Events - (1988 - 1989) - Managed special event programs

Marketing Coordinator - (1986 - 1988) - On site brand program execution.

EDUCATION

Eastern Michigan University, Ypsilanti, M

Bachelors of Business Administration

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