Account Executive Public Relations
Resume:
Whitney Liem
Email: *********@********.***
Address: ***** * **** ****** **** 116
City: Phoenix
State: AZ
Zip: 85032
Country: USA
Phone: 480-***-****
Skill Level: Experienced
Salary Range: $48,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Whitney Melissa Liem
16015 N 30th Street, Unit 116 - Phoenix, AZ 85032 - 480-***-****
*********@********.***
Professional Experience
December 2011 - Present
Public Relations Coordinator - Marketing Assistant, Lewis and Roca LLP
Phoenix, AZ
Represented and worked with over 180 attorneys in six offices: Phoenix, Tucson, Las Vegas, Reno, Silicon Valley and Albuquerque. Managed and assisted attorneys in writing projects to secure article placements in newspapers, magazines and trade publications in their various practice groups including: Intellectual Property, Renewable Energy, Labor and Employment, Tax, Estate Planning, Real Estate, Healthcare, etc. Drafted and distributed press releases to specific media members in selected cities. Supervised freelance assistants. Worked in Cision database to build media lists. In addition to public relations activities, was responsible for invoicing and budgeting, advertising assistance, research projects, website updates, attorney bio updates, and creating social media sites.
May 2010 - December 2011
Freelance Public Relations
Phoenix, AZ
Have done freelance work for a CPA firm, a law firm, online retail company and event planning projects for Arizona Centennial Commission. My responsibilities have been to draft public relations policies, maintain media lists, pitch local broadcast producers for weekday and weekend shows, draft news releases and pitch letters, create fact sheets, create and maintained Facebook pages, monitor Twitter accounts and feeds, participate in brainstorming sessions, and research 2011 editorial calendar for local and national publications. In addition, manage end of month billing reports and draft letters on behalf of clients.
May 2009 - April 2010
Contractor, Account Coordinator Public Relations, Mindspace
Tempe, AZ
Worked with clients in all practice areas including, eModifyMyHome.com, GroomsOnline.com, Angel MedFlight, Elluminate, Rider Levett Bucknall, Phoenix Home and Garden Show 2010 and TheBookPatch.com. Responsibilities included day-to-day client communication, participation in brainstorm sessions for various pitch angles, coverage and campaign recap reports and monthly budget reports. In addition, conducted Internet research; social media outreach via Twitter; developed new business leads; created new business proposals; drafted press releases and email pitches; developed national and local media lists; managed editorial calendars and monthly reports on Google Analytics data. Pitched national and local media contacts, both print and broadcast, resulting in major placements across the board. Worked on a national speaking opportunity program by identifying and booking c-suite executive in high visibility venues.
April 2007 - November 2008
Associate Account Executive, GolinHarris International Public Relations Agency
Costa Mesa, CA
Worked with clients in the technology practice area including Toshiba Storage Device Division, VTech Communications, Inc. and ZigBee Alliance. I also worked with the Children`s Hospital of Orange County focusing on national media outreach for their oncology, pain management and alternative medicine areas. Responsibilities included day-to-day client communications, manage interns, participated in client brainstorms and month end budget reports. In addition, I focused on pitching and managing review requests for VTech Communications and Toshiba hard drives; pitched and finalized media briefings with top-tier national publications, national radio, national broadcast and technology industry analysts; assisted in the development of press releases, pitch letters, managing media lists, managing editorial calendar database, Internet research and monitoring and tracking for media coverage.
June 2005- January 2007
Assistant Account Executive, Fleishman-Hillard International Public Relations Agency
San Diego, CA
Worked with clients in all practice areas including Bumble Bee Foods, Marriott Gaslamp, Cathay Pacific and The UPS Store. Responsibilities included day-to-day client communication, managed interns, participated in client team brainstorms, budget oversight and monthly reports. In addition, conducted Internet researches; developed press releases and pitch letters; created media lists, media monitoring and tracking reports; created and managed editorial calendar databases. Pitched national and local media outlets, both print and broadcast resulting in major placements across the board. Worked on a national speaking opportunity program identifying and booking c-suite executives in high visibility venues.
Awards and Recognition's
June 2008 OC PRSA - PROTOS winner - Total Program - Consumer - -Consumer- External HDD Launch- (Toshiba)
June 2008 OC PRSA - PROTOS winner - Award of Excellence for Media Relations (VTech Communications)
June 2008 OC PRSA - PROTOS winner - Collateral Materials - -DECT Mailer Campaign- (VTech Communications)
January 2008 GolinHarris - Media Placement Homerun Recognition - Associated Press - ZigBee Alliance
October 2006 San Diego PRSA - Bronze Bernay`s Award of Merit for a Feature Story
May 2006 Fleishman-Hillard Employee of the Month
Education
May 2005
Bachelor of Arts in Communication with an Emphasis in Public Relations, San Diego State University
Coursework included principles of public relations, public relations media methods, public relations research, public relations management, news writing, information gathering and reporting, and marketing.
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