Sales Marketing

Michele Yepez

Email: *********@********.***

Address: *** ******** ***.

City: Norfolk

State: VA

Zip: 23505

Country: USA

Phone: 757-***-****

Skill Level: Experienced

Salary Range: $48,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

OBJECTIVE

Seeking a chief marketing position establishing positive, cooperative relationships with clients and community for a lead marketing team, conceptualizing and arranging advertising and PR campaigns, and maintaining a positive public image for the company, employees, products and services through traditional and modern social media platforms.

PROFESSIONAL SKILLS

Mac OSX, Windows 7, Microsoft Office Excel, Microsoft Office Word, Constant Contact Marketing Solutions, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe InDesign CS5, Adobe Dreamweaver

EXPERIENCE

Alere Toxicology, Norfolk, VA August 2003-Present

Marketing Program Coordinator

The primary responsibilities are to coordinate strategic and tactical marketing efforts across a wide range of mediums, with goals of driving sales and maximizing awareness within our target audiences.

*On-location support of assigned segments and sales efforts related to product line, service offerings

*Key player in developing the national marketing team when Alere purchased our company

*Deliver thought-leading content and communication strategies

*Manage project schedule and oversee execution of programs from concept to distribution

*Uphold quality assurance for content and brand elements

*Instrumental in revamping the current marketing strategies, making them more efficient and relevant to our products, and developing ideas to sell our company and the products and services we offer to major accounts for the Drugs of Abuse market sector.

*Maintain marketing budget for assigned segment; submit and track related expenses

*Developed and maintain social media accounts for the Norfolk SBU, including Facebook and twitter

*Conceptualize and create email marketing campaigns, announcements, newsletters, events, surveys and more using Constant Contact

*Effectively communicate deliverables and notifications to key members

*Maintain metrics to gauge ROI of campaigns (Analytics, Adwords, Email Marketing)

*Research and monitor marketplace; recommend communication strategies

*Monitor inventory of marketing assets (booths, literature, stationary)

*Coordinate event logistics within assigned segments and sales groups

*Participated in several seminars such as CareerTrack Event Planning and Photoshop courses

*Develop and manage event marketing calendar, and monitor budget

*Facilitate payment and scheduling of booth space, materials and supplies

*Oversee delivery and tracking of event assets

*Disseminate venue detail with regular communication/updates to key members

*Maintain metrics to gauge ROI of events; work with Sales Reps to ensure attendees/potential leads entered into database

*Research and monitor marketplace-recommend event strategies

EDUCATION

Woodside High School June 1999

Newport News, VA

LANGUAGES

English, German (fluent in reading and writing)

References and portfolio available on request

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