Sales Management

Title:William Manfull

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Name: William Manfull

Resume Details

Military Service: None

Security Clearance: None

Willing to Relocate: Yes

Acceptable Travel: Up to 80%

Career Level: Executive (SVP, EVP, VP)

Years of Experience: 20+ Years

Last Updated: 12/2/2010

Highlighted Skills:

Resume Summary:

Entrepreneurial, highly strategic, solutions-driven Sales Management professional with

unique combination of expertise in media technology, knowledge of BPO best practices in

media production, and proven performance in solutions sales management. Demonstrated

ability in building effective teams from diverse segments of an organization.

Exceptionally talented in turning ideas into actionable sales plans and bottom-line

results even within a commodity market environment.

Resume:

WILLIAM T. MANFULL

12 South Street

Portsmouth, NH 03801

Mobile: 603-***-****

Home: 603-***-****

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PROFILE

Entrepreneurial, highly strategic, solutions-driven Sales Management professional with

unique combination of expertise in media technology, knowledge of BPO best practices in

media production, and proven performance in solutions sales management. Demonstrated

ability in building effective teams from diverse segments of an organization.

Exceptionally talented in turning ideas into actionable sales plans and bottom-line

results even within a commodity market environment.

EXPERIENCE

WORLDCOLOR, New York, NY (acquired by Quad Graphics in 2010) 2009-2010Vice-President Sales, Premedia

Responsible for managing the sales and business development teams for company s $30+

million premedia division.

Delivered 130% of EBITDA targets for the first half of 2010 after several years of

revenue decline.

Refocused the sales organization to be driven by integrated technology solutions

instead of transactional premedia services. Core technology solutions offered included

Asset Management, Content Management, Automated Catalog Production, Portal Development and

Premedia Workflow and Production Management solutions.

Selected to join the IMCS (Integrated Multi Channel Solutions) team, a cross-functional

committee that met monthly to develop and launch innovative cross media campaigns and

client solutions that required collaboration across divisions (print, creative, premedia,

technology).

Selected by company to lead the go-to-market strategy for company s XML-based Custom

Publishing solution developed for the MarkLogic Server platform. Member of development

team that defined market specification for Custom Publishing software application.

MACMILLAN PUBLISHING SOLUTIONS, Beverly, MA 2008-2009Executive Vice-President, North America

Macmillan Publishing Solutions (MPS) is an India based public company and is one the

largest providers of print and digital production services to book, journal and directory

publishers.

Joined company to lead revenue growth for the company with P&L responsibility for all

North America.

Restructured sales team to be territory based instead of product line focused. Created

cross-selling culture within sales team.

Formed a dedicated solutions team to secure high potential, multi-year contract sales

for new verticals within book, journal, advertising and corporate markets.

Repositioned company s Mobile and eBook strategy for market success. Launched Flash-

based enhanced eBook product incorporating rich media (audio/video/interactivity).

Led eBook and Mobile strategy for North America using company s ecommerce platform for

digital content ContentStore.

AFFINITY EXPRESS, Elgin Il

2005-2008Vice-President

- Business Development

Affinity Express is one the largest firms providing offshore outsourcing (BPO) of

premedia and creative services. Production centers are located in Pune, India and Manila,

Philippines.

Joined the company to develop new market areas (for Affinity Express) of premedia and

ad production for

Yellow Page Publishers and Newspapers.

Focused on large scale (50+ FTE) multi-year outsourcing contracts. Within first 12

months delivered over $6 MM in new business nearly doubling company s North American

sales. Personal sales of over $30 million in multi-year contracts.

All sales were multi-year, managed services engagements that required clients to

replace their legacy technology platform with Affinity s web based hosted environment for

all content and production management. Technology based on Medispectrum s suite of Java

applications optimized for distributed production.

AQUENT, LLC

., Boston, MA

2004

-2005Solutions Director

High Volume Ad Production

Aquent is a global professional services company with 62 offices in 15 countries

providing staffing, consulting, and outsourcing services for marketing and creative

services firms.

Provided best practices consulting in the areas of people, process, and technology

with a singular focus of optimizing a client s return on their creative spend.

Responsible for C-Level sales for Business Process Outsourcing (BPO) engagements with

High-Volume Ad Production clients such as Retailers, Newspapers, and Yellow Page

Publishers.

After reorganization of Solutions Group in early 2005, role was changed to business

development for offshore creative services.

VERTIS, INC

., Baltimore, MD 20022003

Group Vice President Sales - Advertising Production Services Division

Hired to transition sales force from transaction-based selling to a solutions-based

selling process.

Responsible for all premedia sales nationally as produced by 22 facilities, including

photography and design studios, premedia services, large format/out-of-home printing,

digital printing and client facing technology solutions.

AMERICAN COLOR, INC

., Brentwood, TN (acquired by Vertis, Inc.) 19962002Vice President Marketing

Promoted to corporate Vice President Marketing, responsible for corporate branding and

all marketing efforts including trade shows, collateral, web presence, new market

development, and prospecting programs.

Area Vice President Sales Northeast

Hired by company to manage the Northeast sales region. Sales in region increased by 30%

within first year.

Successfully repositioned an under-performing plant by providing a new marketing

direction and by hiring and training a dedicated sales and telemarketing staff. Positive

results seen six months after four years of stagnant sales.

GTC TRANSCONTINENTAL GROUP, Portsmouth, NH 19871995Director of Sales

Northeast

Led expansion into the Northeast US market and developed the region from zero to $14.5

million in sales.

HARRIS GRAPHICS, Dover, NH (now called Goss International Corporation) 1982-1987District Manager

Sales leader for one of the largest manufacturers of web printing presses.

Core print markets served were Advertising Insert printers and newspaper publishers

1985 Salesman of the Year 216% of Quota.

EDUCATION

BS,

Printing Management, Rochester Institute of Technology, Rochester, NY

Languages

Fluent in French, conversant in Spanish

Interests

Travel, Squash, watching daughter cox the Princeton Lightweight crew team

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