Manager Sales

GAVIN P. SMITH

*** ****** ****** **** **** Carteret, NC 28584 407-***-****

*****@***********.*** www.gavinpsmith.com http://linkedin.com/in/gavinpsmith

SUMMARY

I am an innovative leader with an entrepreneurial mindset applied throughout my diverse career. As a

traditional, digital and social media expert, I bring twenty years of combined professional experience,

including over ten years of experience in operations, on-air performance and award-winning programming

of radio stations in the Southeast U.S. and the Caribbean. I also have several years of additional experience

in internet and social media, web design, marketing and strategy consulting for over 100 client websites,

over 30 online e-commerce start-ups and 3 personal internet-based media start-ups. I am constantly

curious about how to grow, learn, improve and diversify as a leader and professional. Personally, I am

passionate about people, creativity, music and the ocean. Merging my experience, passions and interests

with my highly developed international business skill set, I seek critical leadership and/or start-up equity

roles within international media, music or marketing ventures.

EDUCATION

THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT Glendale, AZ

Master of Global Management, August 2013

Concentrations: Global Marketing, Finance & Management

Dual Degree Program in conjunction with William & Mary Mason School of Business MBA

THE COLLEGE OF WILLIAM AND MARY, MASON SCHOOL OF BUSINESS Williamsburg, VA

Master of Business Administration, December 2012

Concentrations: Entrepreneurship, Marketing, Global Management

President (2012) MBA Association Executive Council

1st Year Representative (2011) - MBAA Executive Council. Responsible for $70,000-100,000

annual budget.

Consultancy Apprentice/Analyst (2012) Frank Batten Investment Fund. Shared portfolio

management & financial analysis of stocks for a $500,000+ annual private investment fund, by

invitation only.

Consultancy/Research Entrepreneurship (2012) Area start-ups/entrepreneurial projects, by

invitation only.

Student Career Advisory Panel (2011-2012)

Developed website, logo and other creative materials for annual Entrepreneurship Business Plan

Competition

Created social media marketing and online payment gateway for MBA Association dues payments

to streamline annual collections

Contributed idea for new Community Law Clinic to leverage law and business school strengths for

area community

WAKE FOREST UNIVERSITY Winston-Salem, NC

Bachelor of Arts in History, December 2010

Winner, 2010 Summer Management Program Capstone Pass with Distinction

Recipient, 2 Seed Grants and 1 Chambers Grant for Entrepreneurial Ventures

Dean s List, Spring & Fall 2010

Accepted - Oxford University, UK - Global Environmental Policy Seminar - Summer 2010

Undergraduate Co-Chair 2011 WFU Elevator and 2011 WFU Escalator Competitions

GAVIN P. SMITH

PROFESSIONAL EXPERIENCE

WASHINGTON AREA ALUMNI BUSINESS ALLIANCE Washington, DC

Summer MBA Web & Social Media Strategist (Alumni Foundation Development) 2012-present

Developed long-term social media editorial and expand overall marketing/communications strategy

for the DC Alliance (web, social media, newsletters, direct mail and traditional advertising)

Enhanced main web presence and design, created new blog and integrated networking functionality

Created and maintained social media outposts on all prominent social platforms (Facebook, Twitter,

LinkedIn, Flickr, YouTube, Google+, etc.)

Led team of interns to develop consistent content creation for outbound social push strategy

Continue to develop robust, meaningful experiences and engagement opportunities that will result in

increased support for the College of William & Mary and its students

D2MEDIA PARTNERS, LLC Atlanta, GA

Co-Founder / VP of Technology & New Media 2011 - present

Developed internet radio stations/websites for four (4) market channels catering to Clinical

Research, Clinical Trials, CRA/Clinical Investigators and Oncology Research.

Created social media infrastructure for the entire network.

Contributed broadcasting expertise to develop revenue streams, sales strategies, and

programming/operational procedures and workflow processes.

GAVIN VENTURES, INC. (dba DRG MEDIA ) Orlando, FL & Cape Carteret, NC

Owner / Consultant 2006 - present

Designed over 100 websites developed for satisfied clients. Full portfolio online at

www.gavinpsmith.com

Developed Pay-Per-Click (PPC) campaigns, e-commerce products and viral marketing

Created custom content writing campaigns (travel blogs, search content, copy and marketing

projects, retail, PR articles) for various clients, including: Trip Lodging Services of Florida,

CondoCompany.com, SierraTradingPost.com, Publishers Clearing House, VersusMedia.com

and Diana Lin Designs.

Consulting Project Highlights:

WILLIAMSBURG FAITH IN ACTION W illiamsburg, VA

Freelance Consultant April-June 2012

Streamlined content management and social media outreach for client to increase

online giving and membership numbers

Website redesign, social media communications strategy development, networking

capabilities

New websites: http://wfia.org/ & http://blog.wfia.org/

TRIAD MEDIA & MARKETING Orlando, FL

Freelance Consultant 2006 - 2008

Consulted up-and-coming web entrepreneurs (at least 10-15 individual

consultations/week)

Created strategy development plan for e-commerce/promotions for new small business

clients

Provided step-by-step instruction from concept to creation (product selection, market

research, web design/ecommerce configuration, marketing materials and email

marketing/list building)

GAVIN P. SMITH

GLOBALHEALINGVISION.COM/GLOBALHEALINGRADIO.COM Orlando, FL

Freelance Consultant 2006 - 2008

Web design, marketing, press releases, articles, research 4 domains & 1 internet radio

station

Marketed group on 60+ PR websites, frequent newsletter/alerts, and podcasting

Exceeded projected traffic numbers by 500%

GITTA LAKE MARY REAL ESTATE TEAM Orlando, FL

Freelance Consultant 2006 - 2008

Managed design, copywriting, email marketing, press releases, content for 70+ website

network

Improved Google Search Page Rank, raising site positions from pages 20-30 to pages

1-3 on

Produced weekly marketing campaigns (newsletters, market updates, blogs, brochures,

auctions)

STYLE 96.5 and SPECTRUM PROMOTIONS George Town, Grand Cayman, BWI

2005 2006

General Manager

Successfully managed/trained 15-20 person staff, reduced operational budget by 25-35% and

returned revenues to positive gains within 6 months Primed business for its eventual and

planned sale in 2006

Trained sales team, generated new sales packages, and created higher target incentives to

grow sales revenues by 300% monthly

Streamlined music library, on-air image branding, and operations structure

Developed new budgets, negotiated commercial property leases and additional telecom license

Raised public awareness with promotional planning and execution of major events, shows and

concerts

HURLEY S ENTERTAINMENT George Town, Grand Cayman, BWI

Program Manager Rooster 101 FM (2002-2004) 2000-2004

Researched and developed new station/format within 6-month period (remains rated #1)

Produced imaging and commercials to enhance quality of sound image

Program Manager Z99 FM (2000-2002)

Enhanced programming, operations, music, branding, appearances and created

sales/promotional content that helped generate annual revenues in excess of $3million.

Managed/trained 5-10 broadcasters & staff

Initiated transition from CD based systems to hard drive automated systems in 2001

Implemented new programming and music rotation structures to increase ad sales inventory

SEA-COMM MEDIA Wilmington, NC

Program Manager Jammin 99 FM 1998-2000

Achieved #1 market ratings for brand new station - kept station ranked in the top 3 for almost 2

years

Managed all programming, operations, music, staffing, promotions, branding

Performed on-air as midday talent securing #1 rating with 11.0 share in the 25-54 primary

demographic

Earned a 9.0 share (2nd place ranking) in 18-34 secondary demographic and a combined #1

overall time slot ranking overall for a full year

GAVIN P. SMITH

ADDITIONAL INFORMATION

Start-Up Ventures: Island Souvenir Shop (e-commerce/clothing), D2Media Partners (internet

radio/social media for clinical research), DRG Media (web/social media consulting), Audiovation

Voiceovers (2012), KillLeukemia.com (online podcast/non-profit)

Clubs: Mason School of Business Entrepreneurship Club, Luxury & Retail Club, Consulting Club. Co-

founder/ project coordinator for new Multimedia/Entertainment Club (2012)

Committees: Mason School of Business Alumni Relations Committee, Distinguished Speaker

Committee

Associations: National Business Incubator Association (NBIA), National Associations of Broadcasters

(NAB), W ho s Who of America, Cayman Music and Entertainment Association (CMEA)

Journalism: The Griffin Report, The Orlando Tribune, Radio & Records Magazine, Encore Magazine,

Reel Carolina Journal of Film & Video

Charities: Leukemia & Lymphoma Society, Jimmy V Foundation, Marine Corps Toys4Tots Foundation,

Operation Christmas Cheer

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