Manager Project

BethAnn Coppola

Email: *********@********.***

Address: *** *** ***** ****

City: Washington Depot

State: CT

Zip: 06794

Country: USA

Phone: 646-***-****

Skill Level: Management

Salary Range: $93,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

BethAnn Coppola

106 Bee Brook Road

Washington Depot, CT 06794

Cell: 646-***-****

Email: *********@********.***

Objective

To secure a Marketing Management or Marketing Communications position where my extensive familiarity with B2B marketing practices; my project management, writing, and communication skills; and my success in leading a wide range of sales initiatives; can be applied.

Profile

Nine years as inspirational B2B Marketing Manager/ Marketing Communications Specialist. Proven track record in multiple areas including marketing communications/copywriting/copyediting; project execution; sales support; strategy development; research and analysis; and program management activities. Excellent at building rapport with internal and external stakeholders. Outstanding communication, influencing, and relationship-building skills. Experience implementing a wide range of lead-generating initiatives. Thorough understanding of the sales process, from start to finish. Exceptional writing skills. Creative portfolio with writing and marketing samples can be found at www.mediabistro.com/bethanncoppola. Bilingual: Spanish/English

Career Highlights

Marketing Management/Sales Support-served as the primary contact for specific product line activities and assumed responsibility for strategy development and campaign planning. Managed a variety of marketing activities including: sales training; lead-generating programs and promotions; print and online advertising; trade shows and customer events; internet-based communications; customer presentations, and direct mail.

Marketing Communications- acted as an advisor to business-unit management, and others, on marketing-communication matters. Served as primary liaison between the marketing team and agency of record, working with members on both sides to develop and revise key elements of the creative brief, and implement the marketing communications strategy. Worked with internal stakeholders, 3rd party vendors, print and design agencies to develop and implement html e-mail, direct mail, and paid advertising campaigns.

Copywriting-developed and edited copy for a broad spectrum of communication channels including sales brochures and sell sheets; e-mail communications; direct mail; online and print advertising; corporate websites; business publications; customer letters; and sales presentations.

Conferences and Event Planning-responsible for all aspects of planning and executing company's annual customer conference; developed and managed industry conference and event schedule and budget; spearheaded and executed all event-marketing activities.

Campaign Management- managed the tactical implementation of numerous marketing activities within each campaign phase including direct mail, html e-mail, paid advertising, search engine marketing, social network marketing, sales, media and association partnerships, and web, targeting IT and business professionals from a broad cross-section of industries.

CRM Database Management and Reporting- utilizing proprietary project management software, recorded, monitored, and reported on the progress of each project.

Business Development/Partnership Marketing- forged marketing partnerships with various online and print media outlets to increase marketing footprint and drive event enrollments. Identified and pursued new revenue channels and audience segments for test preparation services. Helped to prioritize sales targets through extensive market research and analysis.

Project Management-interacted with internal cross-functional teams, as well as external vendors, to communicate project goals, provide strategic and creative direction, and manage timeline expectations. Managed relationships with outside design agencies to oversee the development of deliverables; ensure design requirements and budgeting criteria alignment; and conduct price negotiations.

Most recent Position

Pitney Bowes Software, Stamford, CT 11/11-11/12

Product Marketing Manager

Led the implementation of several complex projects designed to generate leads for our suite of digital customer communication products. Projects include search marketing; development of various sales collateral and sales enablement tools; global marketing strategy and campaign development and execution; data cleansing and customer validation. Developed series of internal case studies designed to highlight key customer wins and targeting internal stakeholders; authored whitepaper on anti-money laundering; worked with sales force to update our existing customer advocacy resources.

Additional duties include project management; copywriting; sales support

Contract Positions

Prestone/FRAM/Autolite, Danbury, CT 05/11-09/11 Marketing Services Manager (Consumer Packaged Goods)

Led the implementation of the company's marketing communications programs and managed strategic relationships with all internal and external stakeholders

Creative Partners, Stamford, CT 01/11-04/11

Freelance Marketing Communications Consultant/Copywriter

Wrote creative copy and provided artwork direction for several brochures and print advertisements

Bayer HealthCare, Tarrytown, NY 06/10-12/10

Global Project Manager (Consumer Packaged Goods)

Led the implementation of complex, globally-oriented packaging and design projects within the Diabetes Care division

Laureate Higher Education 12/09-05/10

Freelance Marketing Communications Consultant/Copywriter

Developed marketing copy for websites, and print and online advertisements

Siemens Healthcare Diagnostics, Tarrytown, NY 04/09-11/09

Marketing Communications Specialist

Developed the marketing communications strategy and executed the tactics for Siemens' in-vitro product lines in partnership with US and regional marketing teams

Gartner, Stamford, CT 11/08-03/09

Events Marketing Manager

In collaboration with Senior Marketing Manager managed multi-tiered B2B marketing campaigns for the following North American conferences: 2009 Gartner Business Intelligence Summit and 2009 Gartner IT Infrastructure and Operations Management Summit

A&E Television Networks, Stamford, CT 05/08-10/08

Education Marketing Manager

Initiated and executed (achieved buy in from internal stakeholders and justified expenditures against departmental budget) marketing programs in order to drive sales of The History Channel's DVDs, multimedia classroom resources, and digital content licensing among K-12 educators and media specialists

SmartStream Technologies, New York, NY 07/07-04/08

Marketing Manager

Led marketing activities for US branch of global financial technology firm to include Conferences and Event Planning, Project and Campaign Management, CRM Database Management

Beiersdorf, Inc., Wilton, CT 12/06-06/07

Project Manager (Consumer Packaged Goods)

Staff Positions

LearningExpress, LLC, New York, NY 02/05-09/06

Marketing Manager

The Princeton Review, New York, NY 07/03-01/05

Marketing Manager

Scholastic Inc., New York, NY 09/02-06/03

Marketing Manager, Teaching Resources

Bookspan (A Bertelsmann, Time Inc. Joint Venture), New York, NY 01/01-09/02

Marketing Planner

Penguin Putnam, New York, NY 06/99-12/00

International Account Manager

Random House Inc., New York, NY 06/97-05/99

National Account Manager

Skills

Bilingual-Spanish/English

Strong writing skills with internal and external communications

Strategic Planning; Project Management; Event Planning

Online Marketing-SEO and Paid Search Advertising, HTML Email, Social Networking Sites, Banner Advertising

Computer-Microsoft Word/Office, Outlook, Salesforce.com, Excel, PowerPoint, Adobe Professional

Education

Pace University, New York, NY

MBA, Marketing Management

Syracuse University, Syracuse, NY

B.A., International Relations, Spanish

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