Felicia Brown, LMBT

*** ***** ****** ~ Greensboro, NC 27405

abp701@r.postjobfree.com ~ www.spalutions.com

336-***-**** cell ~ 336-***-**** fax

O BJECTIVE

To detail my expertise and business experience in the massage and spa industries.

E XPERIENCE

2005 - present Owner, Spalutions! ~ (www.spalutions.com)

I provide business consulting, marketing coaching and continuing education training for spa

professionals including on-site classes, remote web classes and teleseminars. My clients

have ranged from larger spas with fifty or more employees to smaller spas and individual

practitioners. As a consultant and educator, I have had numerous invitations to speak at

industry events and conferences. I have also spoken to many private companies and

groups on various health, wellness and stress management topics. Past venues include:

2009 World Massage Conference (www.worldmassageconference.com)

2008 Spa & Wellness Quality Forum (Bronis aw w, Poland)

2008 International Esthetics, Cosmetics and Spa Conference (New York, NY)

2008 Day Spa Expo (Las Vegas, NV)

2008 American Massage Therapy Association SC Conference (Pawleys Island, SC)

2008 American Massage Therapy Association NC Conference (Chapel Hill, NC)

2007 International Esthetics, Cosmetics and Spa Conference (Orlando, FL)

2007 Day Spa Expo (Las Vegas, NV)

2007 Carolina Esthetics Conference (Charlotte, NC)

2006 American Massage Therapy Association NC Area Meeting (Fayetteville, NC)

2006 American Massage Therapy Association National Convention (Atlanta, GA)

2006 Southern Spa & Salon Conference (Hickory, NC)

2006 American Massage Therapy Association NC Conference (Wilmington, NC)

2005 American Massage Therapy Association NC Conference (Charlotte, NC)

2005 Guilford Technical Community College - Graduation (High Point, NC).

2004 American Massage Therapy Association NC Conference (Clemmons, NC)

2002 Southern Spa & Salon Conference - (Hickory, NC)

1996 2005 Founder, Balance Day Spa ~ (www.balancedayspa.com)

I have experience in all areas of starting and running a business including business

development, client attraction and retention, product and equipment selection, inventory

management, retail sales, scheduling, staff training, human resources, customer service,

marketing, PR, finance, payroll and management. Under my leadership, the company grew

from a one person company offering massage therapy to a staff of nearly fifty that offered

full day spa services in a 6000 square foot facility. A tremendous growth experience on

many levels, both personally and professionally. I sold the business in 2005 after revenues

had reached over $1.6 million annually to open my consulting and training business.

1998 present Freelance Writer ~ (http://blog.spalutions.com)

W riting for these publications (Dermascope, Spa Management Journal, Skin Inc., Bizlife,

Massage Magazine, Massage & Bodywork, Massage Therapy Journal and numerous other

local consumer magazines) has enhanced my career and reputation on a local and national

level. I have been quoted or featured in a number of other industry publications including

DAYSPA, Skin Inc, Spa Magazine, Spa Finder, American Spa and Nail Pro. I am also the

Co-Editor for Day Spa/Medical Spa Business Bible which is being published by the Day Spa

Association and have released a CD, Just Breathe: Guided Meditations for Inner Peace

1998 2001, 2004 - 2005 Instructor, Guilford Technical Community College

This program enriched my own professional knowledge of general business, professional

ethics and communications through teaching each subject to new massage therapy

students. It also allowed me to re-experience the wonder of massage therapy through the

students' eyes. I am very proud to have been a part of developing the initial curriculum and

course offerings for this professional massage training program.

1999 present Reviewer, Milady Salonovations, Health Positive!, Lippincott

Reviewing textbook drafts, video scripts, and continuing education courses for these

publishers has given me great insight into various aspects of training needs within the spa

industry. Subjects have included spa and salon business start-up, marketing and business

development, professional ethics, various massage and spa modalities, general skin care,

skin care machines and others.

1994 -- 1996 Massage Therapist, Various

Before I opened my own business, I had the opportunity to work in seven different locations

and several types of businesses as an independent contractor. This experience allowed me

to learn about various types of work environments including a tanning salon, hair salon, day

spa, gym and my own private residence. This was invaluable in understanding the many

challenges that smaller businesses and individual practitioners face.

E DUCATION

Guilford Technical Community College - 1988

Massage Therapy Certification, Carolina School of Massage Therapy - 1994

Leadership Greensboro (Year-long leadership training program) Greensboro, NC - 2004

Commercial Real Estate Broker Training - 2005

Spa Consultant Certification Program Preston Spa Business Solutions - 2007

Guerilla Marketing Coach Certification Mitch Meyerson - 2008

Extensive Continuing Education in numerous facets of business, marketing and management as well

as various modalities (spa treatments, massage, energywork, skin care) in the spa industry

L ICENSES/MEMBERSHIPS /CERTIFICATIONS

Approved Provider for National Certification Board for Therapeutic Massage & Bodywork

Approved Provider for Florida Board of Massage Therapy-

Nationally Certified in Therapeutic Massage & Bodywork 1994 present

NC Licensed Massage and Bodywork Practitioner #798

NC Licensed Commercial Real Estate Broker # 238273

Certified Spa Consultant

Certified Guerilla Marketing Coach

Member American Massage Therapy Association

Member Associated Bodywork and Massage Practitioners

Member Day Spa Association (and Membership Chairman)

Member DAYSPA Magazine Editorial Advisory Board

Past Member Editorial Advisory Board Massage Therapy Journal 1999 2009

A W ARDS

2009 Spa Person of the Year Day Spa Association

2009 Top Entrepreneurs of 2009 Business Leader Media

2008 Top Twenty Five Movers and Shakers Business Leader Media

2007 National Volunteer Award American Massage Therapy Association

2005 Small Business Person of the Year Award Greensboro Chamber of Commerce

2005 Best Day Spa Award Go Triad Magazine

2004 W omen in Business Award The Business Journal

2004 Best Places to Work Award The Business Journal

2004 Best Day Spa Award Go Triad Magazine

2003 Forty Leaders Under Forty The Business Journal

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