Marketing Manager

Ron Jackson

Email: *********@********.***

Address: **** ********** *****

City: Williamstown

State: NJ

Zip: 08094

Country: USA

Phone: 856-***-****

Skill Level: Management

Salary Range: $90,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

RON JACKSON

1123 Nightshade Drive

Williamstown, NJ 08094

856-***-**** *********@********.***

Areas of Expertise

Channel Marketing Strategic Marketing International Business Partner Alliances Market and Competitive Analysis Brand Development Pricing Leadership Project Management New Product Launch Marketing Communications Tactical Execution Reporting and Performance Metrics

Profile

Business Experience: Innovative marketing professional with over 25 years of domestic and international results-oriented business-to-business expertise. Highly skilled in developing and executing creative and dynamic marketing strategies, programs, and processes. Proficient in acquiring, growing, and retaining key accounts and relationships.

Competent and Trusted Leader: Decisive and reliable. Focus on team building, training, and motivation, enabling team members to be accountable while supporting the goals of the business, achieve personal business goals, and continue their personal growth.

Proven Results: Self-motivation, determination, dedication, and a positive work-style have contributed to successfully growing market share, delivering exceptional customer satisfaction, leading brand positioning, world class programs, and consistent delivery of high growth revenue results.

Professional Experience

Honeywell Scanning and Mobility (HSM) - previously Metrologic 1998 to current Blackwood, NJ

Channel Marketing Manager Latin America 2009 to current

Director - Marketing, The Americas 2006 to 2008

Senior Marketing Manager 2004 to 2006

Marketing Communication Manager 1998 to 2004

Channel Marketing

Responsible for developing, implementing, communicating, and managing an annual marketing plan.

Collaborate with distributor and reseller partners in marketing planning and activity coordination in order to maximize demand generation, brand awareness, new product launch strategy and implementation, and achieve revenue goals.

Creation, implementation, and management of a variety of leading edge programs and processes including:

Distributor Partner programs, Reseller Partner programs, Alliance Partner programs, Rebate programs, Demo product programs, Customer Loyalty programs

Customer relations and engagement - extensive travel throughout The Americas for the past 15+ years.

Business reviews and strategy planning conducted quarterly with 18 top distributors located throughout Latin America.

Distributor evaluation: analyze existing distributors and potential distributors by country.

Alliance partner marketing activity collaboration, team alignment, and revenue achievement.

Reseller partner selection, prioritization, and recruitment efforts in order to participate in a Partner Program.

Promotion campaigns implementation throughout Latin America ensuring adequate stocking, scheduling numerous marketing activities, and reporting metrics.

Strategic Planning

Responsible for multi-year strategic plan including market and economic research, revenue forecasting, competitive analysis, resource assessment, budget formulation, and key strategic initiatives.

Annual operating plan development including the tactical initiatives, implementation, execution, and metrics needed to support the strategic plan and annual goals.

Conducting research and analysis for targeted high growth countries within Latin America resulting in specific development plans, initiatives, revenue targets, and goals for several selected countries.

Marketing Communications

Responsible for managing and integrating the internal and external marketing communications. Directed the planning and development of corporate branding, Annual reports, public relations, press releases, advertising - electronic and print, literature brochures, datasheets, newsletters, new product launch material, web content, tradeshows and events - show selection, booth design/themes, budget, show and personnel management, and webinars - product training, new product introduction, technology education, promotion introduction, and solution selling.

Key Achievements

Exceeded revenue and margin goals consistently over the past 5 years.

Brand recognition: ranked #1 brand in Mexico for last 5 years.

Responsible for creating and successfully managing a $1million annual marketing budgets.

Alliance partners: business development and collaborative marketing.

Contract and agreement creation and negotiation.

Reporting: created over 20 regional sales and marketing reports used for market analysis, goal metrics, targeted product and customer demand generation activities.

Company integrations: responsible for leading and managing the integration process within the Latin America Channel. In 2009, integration of three companies - HHP, Metrologic, and Honeywell. In 2012, integration of LXE into Honeywell. Programs, customer relations, go-to-market strategy, internal team integration, and communications.

Partner portal: increased customer registration and traffic by over 96% (this is an on-line tool for customer education, pricing, news, and updates).

Voice of Customer/Customer Advisory Boards: conducted interview and open dialect sessions with executives from key customers in which responses are solicited in order to obtain objective and impartial customer input pertaining to process improvement, program designs, new product introductions, promotion campaigns, technology, education, and market trends.

FMP Marlton, NJ 1987 to 1998

Marketing Manager 1994 to 1998

Market Research Analyst 1992 to 1994

Inside Sales and Customer Service representative 1987 to 1991

FMP is an international distributor of products specializing in the food service and hospitality markets.

Responsible for marketing strategy, partner program development with national accounts, pricing and price book development, new product introductions, promotion development, warranty program management, sales metrics and forecasting, competitive analysis, tradeshow and event coordination.

Education and Computer Skills

Glassboro State College (now Rowan University) May 1987

Bachelors Degree: Business Administration specializing in Marketing

Continued education/training:

Strategic Marketing and Planning: Honeywell Scanning and Mobility 2012

Voice of Customer: Honeywell Scanning and Mobility 2012

Standard Transition Process training: Honeywell Scanning and Mobility 2009

Computer skills:

Proficient in Word, Excel, PowerPoint, and Salesforce.com

Personal

Community service: Over 12 years of active participation and leadership of work place employee clubs that improve the work environment and morale while also providing a variety of services to those in need and the local community. In 2011, I was the Project leader for Rebuilding Together fund raising efforts resulted in over $7,500 in donations. I organized and managed a group of 45 volunteers on a community center renovation project located in Camden, NJ

Volunteer: Assistant track coach for children in grades 3 to 8 at St. Mary School - Williamstown, NJ

Interests: jogging, golfing, travel, and reading

Patent: named inventor on US Patent number 7,753,269 B2 issued for a Point of Sale barcode reader transaction system

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