Marketing Manager
Resume:
Boulder, CO *****
Phone: 303-***-****
******@***************.***
www.marketingincite.com
RESUME OF ARLENE MOSKOWITZ
Seasoned marketing communications copywriter, with over 15 years of experience,
specializing in writing targeted, compelling content for Web sites and print communications:
Vision for creating, preparing, and directing strategic marketing communications designed
to contribute to short- and long-range company goals.
Strong problem solver with a talent for effectively organizing projects, from initial concept
through finished product, paying close attention to timeframe, quality, and budget.
Capable of tapping immediately into what clients wish to communicate and produce
amazing work in a very short amount of time.
EXPERIENCE
MARKETING INCITE, LLC, Boulder, CO 2001 to Present
Owner/Principal
Specialize in developing targeted, compelling marketing communications for Web
sites and print communications:
Brochures Lead generators (print and email)
Web content Event support
Product briefs Newsletters (print and email)
Case stories
Clients range from health care to high tech: Boulder Community Hospital, Catapult
PR-IR, city of Boulder/GO Boulder, COMPUtek Dental, Delphi Center of
CAD/CAM Excellence, LongView Advisors, Resonant Communications, and
RockySoft Corporation..
SPATIAL CORPORATION, Westminster, CO 1995 to 2001
Marketing Communications Project Management Part-time, 1997 to 2001
After making significant contributions as a full-time Marketing Communications
Manager, assumed a newly created part-time position for this 3D software developer.
Developed and executed programs that improved market penetration, enhanced com-
pany image, and supported sales efforts. Focused on delivering a consistent message
to a highly targeted audience.
Wrote and managed the design of business-to-business marketing collateral: Web
content, company brochures, data sheets, lead generators (print and e-mail),
success stories, product advertisements, and customer newsletters.
Conceptualized and implemented collaborative marketing campaigns, with OEM
partners, ranging from advertorials and case studies to Web site co-marketing
efforts.
Coordinated trade shows and annual users conferences: coordinated logistics; over-
saw booth set-up; developed signage; and created pre- and post-show promo.
Marketing Communications Manager 1995 to 1997
Directed the overall marketing communications strategy for supporting
growth initiatives.
Managed the design and copy development of all company and product marketing
materials.
RESUME OF ARLENE MOSKOWITZ - PAGE 2
Overhauled print materials, unifying company image and vastly improving
professional appearance.
Collaborated with design agencies for new product branding and corporate identity. Worked with
global offices to ensure consistent, worldwide image.
Established pubic relations program with outside PR firm, including press releases, press kits, and
news coverage in major market publications.
MARKETWISE, Boulder, CO 1992 to 1995
Sr. Marketing Consultant
Managed and delivered specialized marketing consulting services to clients.
Collaborated with clients to create, prepare, and direct the implementation of strategic marketing
plans designed to contribute to long-range company goals and growth.
Managed project teams, consisting of designers and production specialists, in the development of
concept and copy for marketing communications, such as brochures, direct mail, and print ads/.
SANDHILL SCIENTIFIC, Littleton, CO 1990 to 1992
Marketing Coordinator
Contributed to this medical product manufacturer s sales and marketing efforts through a variety of
communication services.
Managed advertising, direct mail, and public relations campaigns. Wrote copy and designed layout.
Conducted product line training. Created selling aids.
Planned, organized, and designed trade show exhibits.
EDUCATION
MBA, UCLA Anderson Graduate School of Management, 1990
BA, Sociology, UC Santa Barbara High Honors and Distinction Graduate, 1983
TESTIMONIALS
We gave Arlene a huge and complicated strives not only to generate great creative but to
writing project with a very tight deadline and make and keep satisfied clients."
minimal direction. She had to do a ton of Terri Douglas, Co-Founder/Principal
research very quickly, but she delivered some Catapult PR-IR
great work on time and on budget. I was
especially impressed with her ongoing Arlene listened carefully to who we were, how
communication with us. There were regular we wanted to be perceived, and what results we
(sometimes daily) reports that gave me a lot of wanted to attain. Our new Web site and market-
confidence that our project was in good hands. ing literature communicate exactly what we had
And she was fun to meet with, too! I m looking hoped. I can truthfully say that her work has
forward to working with Arlene in the future. provided the inspiration our product collateral
Rich Sheehan, Director, Marketing & Public needed for reaching higher levels of success.
Relations, Boulder Community Hospital Robert C. Vinton, Chief Executive Officer,
RockySoft Corporation
"Arlene exhibited the expertise and spunk we
I'm really impressed with Arlene, especially
needed to launch our new Web site. She thinks
with what little time it took to get her up to
like a strategist yet writes with a creative
speed on our products and market. Her work is
flare Her success stems from her ability to
always top-notch. It is genuinely refreshing to
stay in tune with your needs while bringing
work with someone of Arlene s caliber and
innovative ideas to the table. She takes the time
professional demeanor. Give her a try. You will
to get to know you, your goals, your position-
love the results.
ing, your strengths. It s obvious that Arlene
David Prawel, President, LongView Advisors
w ww.marketingincite.com
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