Marketing Manager

De La Cruz Public Relations Resume

EDUCATIONSyracuse University SI Newhouse School of Public Communications Public Relations May 2012EXPERIENCEFreelance Public Relations and Marketing November 2011 - PresentCurrent Clients: The Fab Network, MACs Women s Group, November GroupPlan and execute PR, marketing and social media campaigns Manager of 8 social media channels for 2 clientsHealthcare Practice Intern Ketchum RAAD Middle East Summer 2011Supported various teams with client deliverables and media relations Assisted in strategic planning and proposalcreation Coordinated university outreach efforts for Ketchum s MindFire program Developed social media contentfor consumer client Planned and executed media audit of 25 Middle Eastern publications Analyzed and presentedresearch at day-long workshop for pharmaceutical clientCommunications Intern ProLiteracy Worldwide July 2011 - August 2011Developed and edited content for the national website Created the organization s original crisis communicationsplan Assisted in the management of social mediaPR & Event Marketing Intern MedTech Association Jan. 2011 - May 2011Instrumental in complete development of content marketing strategy and multifaceted campaign to launch three newpublications and website Produced and published content for website, social media, and publications Developedmaterials and promotional copy for event marketing Wrote and distributed press releases and media alerts toregional outlets Interfaced with two Committees of the Board and members of MedTechVP of Communications; Editor of Ehling ReportPublic Relations Student Society of America (PRSSA) May 2010 - May 2011Improved production and distribution of monthly newsletter to audience of over 400 readers Planned andimplemented campaigns for chapter and national events Created and managed social media and blog 2010 NationalConference attendee and 2011 National Assembly Delegate Public Relations Intern Coburn Communication Dec. 2010 - Jan. 2010Compiled press clips and maintained coverage grid for media accounts Managed campaign summary reportsDeveloped pitches for AARP Viva Magazine Assisted with media outreach for SEGA Prepared End of CampaignMedia Relations Report for Sonic Colors gameMarketing/Events Intern Harper s Bazaar Magazine Summer 2010Planned and executed luncheon for publisher and clients Updated and complied media lists for on-air TV segmentsAssisted marketing team with RFPs, presentations and creation of marketing proposal materialsStudent Contributor and Challenge Winner Ketchum MindFire September 2010 - PresentSubmit creative campaign or tactical ideas for a wide variety of Ketchum s Fortune 500 clients. Won 2 challengesContributed student feature to Ketchum blogSKILLSBilingual; fluent in Spanish Microsoft Word Power Point Excel Adobe InDesign Illustrator PhotoshopCisionPoint HTML Social Media Final Cut Pro MailChimp Constant Contact Content Marketing 604 Walnut Ave Apt. 11 Syracuse, NY 13210 ********@***.*** 646-***-****