Sales Manager

Jacqueline Polanco’s Resume Document Transcript

JACQUELINE E. POLANCO 760-***-**** P.O. Box 34415, Fort Buchanan, P.R. 00934 Date of Birth: June 18th, 1986 E-mail: ***************@*****.*** LinkedIn: LynnPolanco My Infographic Resume Spoken Languages: English and Spanish Bilingual ONLINE MARKETING & SOCIAL MEDIA STRATEGISTQUALIFICATIONS & ACHIEVEMENTSOver 6 year career in Traditional & Online Advertising. Advanced use of multi-channel media technologies tocreate and implement successful campaigns. Up-to-date with constantly evolving technologies in online media &social networking. Results-oriented high achiever committed to exceeding all goals. Demonstrated track recordfor increasing sales and improving revenue and brand performance. Continuous commitment to improvingoperations, expanding online presence, and enhancing a campaign from products to viral marketing initiatives. Work closely with clients needs to develop appropriate courses of action to yield desired result and comply withbudgets. Ability to conceptualize and orchestrate creative and innovative marketing strategies that effectivelyreinforce and build brand images. Great at delegating assignments, monitoring performance and maximizingoutputs.SPECIALTIESSpecialized in multi-channel media strategies (Newspapers, Magazines, Direct Mail, Inserts, Search EngineMarketing, Online Display Adv, Video Adv, Email Marketing, Mobile Marketing, Social Media Marketing, Contests,Daily Deals, Online PR, etc.) Search Engine Marketing (SEM) Social Community Management.CERTIFICATIONS- Instituto Marketing Online - Search Engine Marketing & Optimization- Instituto Marketing Online - Community Management- Google Google Fundamentals of AdvertisingPROFESSIONAL EXPERIENCEONELINK COMMUNICATIONS -San Juan, Puerto RicoMultimedia & Encoding CoordinatorMarch 2012 Current- Coordinate Marketing Promotions. Input Sponsorship & Marketing contracts & Revisions into the System.- Ad Widget Authoring & Reporting.- Coordinate Email Marketing program.- Monitor Insertion Networks to verify that Volume, Spots and Quality are in order.- Encode & Archive Betas, DVD s and/or Files.THE SAN DIEGO UNION-TRIBUNE -San Marcos, CaliforniaInteractive Team Leader North County SignOnSanDiego.comSeptember 2010 March 2011Multimedia Account Manager The San Diego Union-Tribune NewspaperDecember 2009 September 2010Account Manager Enlace NewspaperAugust 2009 December 2009 Jacqueline E. PolancoAdvanced through a series of promotions, culminating in oversight of north county online sales division and12-member retail sales team.- Trained Sales Team to be knowledgeable about online product portfolio, reporting, account management and product updates. Coached and field trained sales reps to be proficient at presenting online products.- Helped my team achieved all sales goals while maintaining effective team operations and inter-departmental communications and relationships.- Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.- Partner with some of the most well-known companies in San Diego to design and execute online media strategies that meet client objectives.- Developed neglected territories and increased revenue over 150% from previous years.- Assisted with rolling out new online products.- Negotiated monthly and yearly advertising contracts. Offered effective media guidance and appropriate product assistance. Consulted on needs and forming a diversified tailored approach to meet each client s needs and goals.EDITORA LISTIN DIARIO -Santo Domingo, Dominican RepublicSenior Online Advertising Executive ListinDiario.comJanuary 2008 June 2008Senior Agencies Account Executive Listin Diario NewspaperMarch 2006 December 2007Advanced through a promotion made by soliciting the creation of a new position to change the focus of thecompany s online sales efforts. - In charge to sell all advertising for listindiario.com - Handled all the Advertising/Marketing/PR/Interactive Agencies & National/International Accounts. - Achieved over 120% of the total income of the company product, through the sale of advertising spaces on the online newspaper and in emergent Specific Projects, fulfilling all goals set by the company.EDUCATION- UNIVERSITY: Pontificia Universidad Cat lica Madre y Maestra (PUCMM)Santo Domingo, Dom. Rep. Marketing 2004 2008REFERENCES- Lisselott Sanchez Sales Manager Editora Listin Diario 1-809-***-****- Diana Ingels Sales Manager The San Diego Union-Tribune 714-***-****- Karin Doty Online Media Director SignOnSanDiego.com 858.349.4990Check my LinkedIn page for more references.Updated: 10/2012 Page 2