Account Executive High School

Confidential User

Email: ********@************.***

Address:

City: San Francisco

State: PA

Zip: 16066

Country: USA

Phone: 415-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Accomplished advertising executive with broad scope agency expertise developing product launch strategies for

pharmaceutical and health care products. Drive market penetration through leadership of creative teams and production of

innovative print and TV campaigns. Desire to assist businesses in a consultant role with innovative ideas to help get their

products off the ground.

Educational Background:

High School Dipolma from New York University, Canton OH 1/2001 to 5/1999 (Science)

High School Dipolma from University of Florida, Canton OH 1/2001 to 12/2012

Job History / Details:

Professional Summary

Accomplished advertising executive with broad scope agency expertise developing product launch strategies for

pharmaceutical and health care products. Drive market penetration through leadership of creative teams and production of

innovative print and TV campaigns. Desire to assist businesses in a consultant role with innovative ideas to help get their

products off the ground.

Professional Experience

01/1999 to 01/2009

Ogilvy Healthworld New York, NY

Executive Vice President, Management Director

Increased annual agency billings from $7 million to $9 million and maximized account profitability for Wyeth Women's Healthcare accounts.

Generated $12 million in annual agency revenue through profitability management initiatives for accounts.

Championed an innovative advertising campaign for hormone therapy featuring testimonials from celebrities Lauren Hutton and Patti LaBelle, generating a 6:1 ROI for the Premarin brand and building a database of more than 300,000 target consumers for relationship marketing program.

Contributed $1.5 million to agency revenue by converting $35 million regional DTC TV project into assignment for a national DTC campaign.

Addressed the withdrawal of Redux, 2 Norplant System recalls and the response to Women's Health Initiative (WHI) study.

Facilitated position of Agency of Record status by participating in early stage branding and positioning for Wyeth's pipeline menopause and osteoporosis products Pr.

01/1993 to 01/1994

Premarin Family Brands

Vice President/Account Supervisor

Spearheaded brand development of Premarin family of products through sales communications and managed care projects.

Revitalized DTC communications post-WHI to stabilize market erosion and successfully maintain resiliency of Premarin brand by launching a low-dose PREMPRO and developing a business rationale.

Spearheaded creation and launch of an award-winning KnowMenopause.com campaign as well as acquisition and adherence marketing program.

Devised innovative strategies behind the campaign, driving traffic to the website including 1 million unique visitors within 4 weeks of launch and exceeding expectations for Key Performance Indicators (KPI).

Natrelle Breast Implants (Allergan Breast Aesthetics) Led entire pitch team resulting in becoming AOR to reintroduce silicone implants into US market and subsequent pitch strategy execution.

Directed differentiation in commodity market by developing unique brand positioning for HCPs complim.

01/1987 to 01/1993

FCB Healthcare New York, NY

Account Supervisor/Senior Account Executive

01/1982 to 01/1984

Bozell & Jacobs Dallas, TX

Account Executive/Assistant Account Executive

Education and Training

1999 New York University CA,

Associate of Science Science

University of Florida,

Bachelor of Science Advertising

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