Manager Marketing

t: 414-***-****

Dennis Jenders e: abp5zl@r.postjobfree.com

**** *. ******* ******* *****, Oak Creek, WI 53154 w: www.jenders.com

OVERVIEW

Digitally focused professional with more than 13 years of interactive experience working with national and local clients in both

corporate and agency environments. My unique background and significant experience in analytics, design, development, infor-

mation architecture and research has me uniquely suited for strategic roles. My experience includes the establishment and direct

management of interactive business units, as well as developing the methodologies and best practices to support them. Currently,

I am searching for a new relationship where quality, perfection and innovative ideas are welcomed and nurtured.

EXPERIENCE

Interactive Social Media

Analytics: Google, Omniture Content Strategy + Development Planning, Trafficking, Reporting

Content Management Systems Community Management: Display, Mobile, Rich Media, Video

HTML, CSS, Javascript, ASP, PHP Facebook, Twitter, Foursquare, Search Engine Marketing

Information Architecture Blogs, Forums Google AdWords Certification

Research: Qualitative + Quantitative Measurement + Analysis

Search Engine Optimization Monitoring: Cision, Radian6, SM2, Mobile

User Experience Sysomos iPhone Application Development

HISTORY

LAUGHLIN CONSTABLE

{ 2008 - PRESENT

207 E. Michigan Street, Milwaukee WI, 53202

SENIOR INTERACTIVE STRATEGIST / PLANNER

Established social media practice within the agency resulting in billings nearing $1 million annually.

Fully responsible for the management of the social media team, now exceeding nine full-time employees and two interns.

Developed social media methodologies, policies and associative measures for the agency and its clients.

Formalized online media practice at the agency, developing both display and search programs for clients.

Established the foundation of a mobile marketing practice at the agency, responsible for the launch of our initial mobile

initiatives including iPhone application development, mobile sites and mobile marketing.

Responsible for developing interactive strategies for a majority of the agency clients including the Wisconsin Department of

Tourism, Bridgestone / Firestone, Aurora Healthcare, Medela, Terlato Wines, YES Vodka, Kimberly Clark, Master Lock,

Bon-Ton Stores, Empire Today and many others.

Responsible for many vendor relationships, partnerships and negotiations including the following companies: SilverPop,

Mediaplex, Yahoo, Microsoft, Google, Foursquare, Omniture and a variety of ad networks.

HANSON DODGE CREATIVE

{ 2007 - 2008

220 E. Buffalo Avenue, Milwaukee WI, 53202

TECHNICAL ARCHITECT

Annually responsible for $1.5 million in interactive billings.

Interactive team lead, developed and executed strategies for the agency s largest account, Horizon Fitness, and clients

including the Wisconsin Department of Tourism, Xavier University, Herzing University, DHL and Trek.

Provided team assignments and manage projects of 500-600 team hours per month.

Researched and recommended interactive solutions and methods for the agency s digital work.

Developed client strategies with the account supervisor, creative director, information architect and interactive strategist.

Lead the gathering and development of business objectives, project requirements, functional specifications, project plans

and digital estimates.

INTERIM INTERACTIVE PRACTICE LEADER AND RESOURCE MANAGER, November 2007 - March 2008

INTERIM ACCOUNT SUPERVISOR AND STRATEGIST FOR HERZING UNIVERSITY, March 2007 - October 2007

t: 414-***-****

Dennis Jenders e: abp5zl@r.postjobfree.com

6934 S. Rolling Meadows Court, Oak Creek, WI 53154 w: www.jenders.com

HISTORY CONT D

JOURNAL INTERACTIVE

{ 1999 - 2006

333 W. State Street, Milwaukee WI, 53201

INTERACTIVE DESIGN MANAGER

Established the creative direction for the network of sites, online properties, and interactive initiatives.

Managed the online design staff providing leadership throughout the development process to ensure the creative and strategic

vision of each project was met.

Generated creative solutions while directing the overall technical structure and content of the websites.

Managed projects and workflow to ensure client expectations were met creatively and financially.

Identified new revenue opportunities contributing to an increase from $3 million in 2004 to $5.8 million in 2005,

and nearly $10 million in 2006.

Developed new ad units and technologies that resulted in 130% growth in ad revenue for 2005/2006.

Tracked online effectiveness and audience interaction for our online properties and advertising campaigns.

Worked closely with the technical, sales and marketing staff, often filling the role as Operations Director and managing the

technical staff.

INTERIM INTERACTIVE DIRECTOR AND TECHNICAL MANAGER, 2006

EDUCATION

UNIVERSITY of WISCONSIN, MILWAUKEE - Computer Science, 1997-1999

MARQUETTE UNIVERSITY - Civil + Environmental Engineering, 1994-1997

HONORS

2005 - pick n save metromarket / naa digital edge award - best advertising program

To entice young professionals to shop at a downtown grocery store, Journal Interactive executed a triumphant campaign that

involved permission-based e-mail marketing, specialized contests and advertising messages scheduled by daypart. Journal

Interactive s online marketing expertise has led to three Best Advertising Edgie Awards in a row.

2005 - packer insider / naa digital edge award - best sports site

2004 - medical moment web site / naa digital edge award - best advertising program

2003 - onwisconsin golf guide / naa digital edge award - best advertising program

2003 - brooks stevens web site / milwaukee art museum permanent collection

2003 - milwaukee ballet web site / wisconsin communicators award - first place

2001 - mlb all-star game / naa digital edge award - finalist

ORGANIZATIONS

MARQUETTE UNIVERSITY + UWM, MILWAUKEE - Mentor

MILWAUKEE INTERACTIVE MARKETING ASSOCIATIONS (MIMA) - Founding Board Member

WISCONSIN .NET USER GROUP - Member

SPEAKING

ALVERNO COLLEGE - Visual Communications

MARQUETTE UNIVERSITY - College of Communications

MILWAUKEE PUBLIC SCHOOLS - Interactive Panel of Professionals

MILWAUKEE ADOBE USER GROUP - XML + Web Services

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