Real Estate Development
Resume:
Honey Berk
*********@*****.*** 917-***-****
GREEN BUILDING PROFESSIONAL & SUSTAINABILITY CONSULTANT
LEED Accredited Professional: Existing Buildings, Operations & Maintenance
Green Building Materials Green Jobs Training Weatherization & Energy Efficiency
MARKETING & COMMUNICATIONS CONSULTANT FREELANCE REPORTER
Research & Analysis Strategic Planning Project Management Outreach
Relationship Building Content Development Curriculum Development eCommerce
Bylined Reporter: Green, Health, Market & News Beats
PROFILE
Results oriented professional working in the green building sector in New York City for more than 10 years, with a
wide range of experience in crafting organizational sustainability initiatives and training programs, and
accompanying communications programs used to disseminate information to internal and external stakeholders.
Equally skilled and practiced on the management side, with a wealth of experience supervising project teams and
directing operations through all phases. Accustomed to delving into projects at various stages, stepping into
whatever role may be required to complete the job on time and within budget.
NOTABLE PROJECTS
The Steven L. Newman Real Estate Institute, City University of New York, New York, NY 2011 Present
CURRICULUM DEVELOPMENT
Designing curriculum for a new 45 hour NYSED accredited professional certificate program funded by the
U.S. Department of Energy, to teach real estate professionals how to incorporate building energy
efficiency improvement projects within into their real estate portfolios.
Authoring materials for weekly lessons, exercises, assignments and skills projects that will be presented
synchronously and asynchronously via an online learning management system.
Developing written content as well as visual assets, graphic framework and presentation standards.
Green Depot, New York, NY 2007 2010
CONSULTANT: MARKETING, OUTREACH, GREEN JOBS TRAINING, NEW BUSINESS DEVELOPMENT
Directed marketing and media strategy that yielded hundreds of media placements, raising the company's
public profile from an unknown start up to a nationally recognized brand.
Singlehandedly developed the company's first wholesale business, with placement of their private label
cleaning line into the Whole Foods northeast region, with 21 locations in New York metro area.
Developed the company's external training curriculum; conducted educational sessions with green jobs
trainees from organizations such as Sustainable South Bronx and SEIU Local 32BJ, and with students from
institutions such as Pratt Institute, Parsons The New School for Design and the IIDA.
Conducted educational tours of the NYC location for notable groups such as the PlaNYC 2030 staff, USGBC
NY Chapter, Whole Foods' green mission team and NESEA's Green Buildings Open House participants.
Trained inexperienced staff who went on to hold e Commerce and Marketing Management positions
within the organization.
Created strategic partnerships with local and state government agencies, not for profit organizations and
likeminded corporate entities, collaborating on a large number of high profile initiatives and events, such
as the Green Depot pop up store at Grand Central Terminal during Earth Day 2009.
Collaborated with architects and design team in the development of the company's flagship consumer
location in New York City, which was awarded the first Platinum LEED CI retail certification in the U.S.
Managed a team of staff and consultants, with a tight budget and timeline, in the build out of the
company's extensive consumer and trade focused e commerce site.
Worked with retail product development and buying teams in the selection and evaluation of initial
(1,100+) sku's for retail inventory.
Developed content for website, trade and consumer e newsletters and collateral materials, and
ghostwrote trade and magazine articles for company executives.
Honey Berk
*********@*****.***
U.S. Green Building Council, NY Chapter, New York, NY 2006 2008
CONSULTANT: COMMUNICATIONS, WEB DEVELOPMENT, CORPORATE IDENTITY, CONTENT
Was the organization's first communications consultant, selected to work with Board of Directors and
staff to help develop and implement a corporate brand strategy.
Developed full visual identity system, including logo, website and weekly e newsletter.
Researched, wrote and sent out weekly e newsletter, resulting in substantial growth in membership and
an exponential increase in the organization's visibility.
Developed collateral and promotional materials for print and web.
Hugh L. Carey Battery Park City Authority, New York, NY 2000 2010
CONSULTANT: WEB & CONTENT DEVELOPMENT, MARKET RESEARCH
Researched, wrote and designed presentation on the history of Battery Park City and green building in
NYC for Sustainability Director to present at the Green Cities 2010 conference in Melbourne, Australia.
Collaborated on web based chronicle of the construction of The Solaire, the first LEED certified high rise
residential building in the U.S.
Worked with editorial team on The Solaire Green By Design, a book addressing lessons learned during
the building s development.
Conducted market research and analysis for dual surveys of Battery Park City residents and visitors, to
assess community needs and demographic trends post 9/11; also conducted a study to quantify the need
for swimming facilities in BPC.
Developed "Battery Park City Kids" website with renowned artist Tom Otterness.
Collaborated with design team to develop a green educational exhibit space at The Solaire.
Maintained and updated agency s website through 2005 redesign; developed website usage analysis,
recommendations, and content for redesign.
Originally contracted in 2000 to add pages to agency s existing website and for subsequent site redesign;
portions of contract were used instead for emergency info updates during and immediately following the
events of 9/11, including development of message board that helped friends and family members locate
displaced BPC residents.
H2O Associates, New York, NY 2000 2003
MARKETING DIRECTOR, COPYWRITER
Wrote and edited copy for all client and in house projects, including websites, trade ads, media & press
kits, sales presentations, corporate positioning and taglines.
Developed usage analysis, information architecture and user experience for web projects.
Pioneered agency's use of B2B email marketing, resulting in industry high click thru.
Work on agency's website earned prestigious Broadcast Design Association Award.
Accounts included: American Express Publishing, Motor Trend, Men's Journal, Guideposts, Natural History,
JP Morgan, SG Cowen & Co., Industry Standard and Smithsonian.
Honor Emergency Fund of the FDNY: Brooklyn, NY 2000 Present
FUND ACCOUNTANT
Responsible for financial operations of this not for profit organization run through the office of the
Commissioner of the Fire Department of New York (FDNY), including tracking a $17 million investment
portfolio and issuing quarterly financial reports for Board of Trustees meetings; Board of Trustees is
comprised of top FDNY brass and honorary civilian officers.
AOL's ParentDish, AOL Autos, AOL SEED, New York, NY 2009 2011
BYLINED FREELANCE REPORTER
Covered health, pregnancy, news, green and market beats for ParentDish on a daily basis.
Authored more than 300 pieces for ParentDish in just over 15 months, including features, news recaps,
service pieces, market reviews and opinion pieces that have garnered millions of pageviews.
Copyedited the AOL company wide editorial standards document, which is used to guide editorial teams
across all AOL properties in the publication of high quality journalistic content that adheres to rigorous
ethical standards.
Honey Berk
*********@*****.***
2 geeks and 1 nerd, New York, NY 2004 Present
OWNER
Manage all facets of this computer consulting firm that specializes in small business, home office, and
individual users. Services performed by technicians include repairs, networking, installations and training.
ADDITIONAL WORK
Green Building & Sustainability Advisor
As board member, liaise between Associated Blind HDFC and project team on $30 million HUD renovation
project for 12 story residence for visually impaired Section 8 tenants; advise on green building issues such
as energy efficiency, sustainable materials and O&M practices and LEED requirements.
As building & grounds committee member at the United Nations International School in New York City,
advise Director and board members on sustainable operations and green building issues, including
ongoing major capital improvement projects and master plan.
Fundraising, Grant Writing, Event Planning
Develop fundraising collateral materials for not for profit organizations, including annual fund and capital
campaign solicitations (print and online), prospectuses, grant proposals and RFP responses, to secure
funding from public and private sources.
Coordinate fundraising events for 150 2,500 attendees. Includes planning, collateral materials, volunteer
recruitment, budgeting, donation solicitation and tracking and post event reporting.
Operations Management
Manage financial operations for small business and not for profit organizations, with annual budgets
ranging from $400k to $10 million, including: all facets of day to day operations; cash flow projections and
analysis; portfolio tracking and reporting; workflow organization; accounts receivable and payable; fund
accounting; and full payroll.
EARLY CAREER DEVELOPMENT
1995 1999 Independent Information Professional, Infobotics, Inc., New York, NY
1987 1997 Director of Online Marketing, Strategic Communications, New York, NY
EDUCATION / ACCREDITATION
Professional Certificate in Journalism, New York University; New York, NY
2009 LEED AP O+M Specialty Designation
2008 LEED Accredited Professional (LEED AP)
B.A. Psychology/Computer Science, New York University; New York, NY
PROFESSIONAL DEVELOPMENT
2009 Community Energy Consultant Training (ASHRAE Level 1 energy audits), Envirolution's Win Win Campaign
2008 LEED EB Technical Workshop, USGBC New York Chapter
2008 Search Engine Optimization, HTML Writers Guild
2005 Information Architecture, The New School
AWARDS
2011 Cribsie Awards, Most Trustworthy Product, Finalist Reviews (ParentDish)
2001 Broadcast Design Association Silver Award: Flash Site (Marketing/Copywriting)
AFFILIATIONS
Manhattan Borough President's Go Green Lower East Side Initiative, Steering Committee Member
Associated Blind Housing Development Fund Corporation, Board Member
United Nations International School, Building & Grounds Committee, Member
Media and Web Coordinator, Green Schools Alliance
US Green Building Council, Member
Urban Green Council, US Green Building Council, New York Chapter, Member
Contact this candidate