Kyle Crawford
Email: *********@********.***
Address: ***** ****** ***** ***** ***.
City: Westfiled
State: IN
Zip: 46074
Country: USA
Phone: 317-***-****
Skill Level: Management
Salary Range: $100,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
KYLE W. CRAWFORD
15820 Little Eagle Creek Ave.
Westfield, IN 46074
*********@********.***
http://www.linkedin.com/in/kylecrawford/
OBJECTIVE
Pursuing a National Sales Manager or sales leadership position in the foodservice or vending industry with a quality CPG company, with a high integrity culture!
SUMMARY
-Highly successful seventeen year career with PepsiCo Foodservice, gaining promotions to increasingly responsible positions including the last four years as National Account Manager.
-Achievements include exceeding plan fifteen of the seventeen years, ranking in the top three nationally as a zone manager, and a number one national sales award as a territory manager.
-Skilled in building and motivating sales teams, developing creative value-added solutions to meet customer requirements, effective presentations, and negotiating win-win contracts.
-A results-driven sales professional both as an individual contributor or team leader, with a reputation in the industry for personal integrity and customer service.
EXPERIENCE
HOSTESS BRANDS, INC., Indianapolis, IN, July 2011-November 2012
National Account Manager-Hostess Direct
Led the Hostess Direct-white space team strategy with Canteen, ARAMARK & Sodexo.
Responsible for contract negotiation and growing these key vending accounts by double digits. The -big three- represented $17M volume in Hostess vending business, including Dolly Madison brands. Transitioned these national accounts from Hostess DSD system through, a new product launch, to a direct system though vend distributors. Hostess liquidated November 2012.
Achievement: Volume performance 130% to YAG
BUTTERBALL FARMS, INC., Indianapolis, IN, March-November 2010
Regional Sales Manager
Pioneered and drove plan in the foodservice channel in the Central U.S region for this embossed and flavored butter manufacturer. Led efforts at US Foodservice and Gordon Foodservice, as well as being responsible for all SYSCO and US Foods operating companies in the region.
Achievements: Developed a broker network in Missouri, Kansas, Michigan, Indiana, and Minnesota.
Achieved plan in every full quarter while initiating openings with substantial volume potential.
US FOODSERVICE, Indianapolis, IN, January 2009-March 2010
Territory Manager
Responsible for a multi-city territory, opening new accounts and penetrating existing accounts.
Achievement: Opened several new accounts, moving rapidly up the sales ranks.
KELLER WILLIAMS REALTY, Colorado Springs, CO, March 2006-December 2008
Team Sales Leader
Elected to take an opportunity in real estate, assuming responsibility for a five-person sales team. Hired and trained agents and created operating and business development plans.
Achievement: Built listings to a level of $5.5 million in residential real estate.
EXPERIENCE KYLE CRAWFORD PAGE 2
(Continued)
PEPSICO FOODSERVICE, Colorado Springs, CO, February 1989-March 2006
National Account Manager, Airline Segment (2004-2006)
Responsible for selling the Frito-Lay, Quaker, Tropicana, and Gatorade lines to the airline industry. Developed custom solutions with brand managers to meet growth initiatives and achieve objectives in this $22 million business segment.
Achievements: Successfully drove incremental sales and improved margins in this tight margin segment.
Reached 126% of plan, which was an exceptional achievement in this segment.
National Account Manager, Quizno`s (2002-2004)
Assumed this position during a period of rapid growth for Quizno`s thereby presenting both a challenge and an opportunity for PepsiCo at this key account. Built relationships and worked closely with Quizno headquarters to drive sales.
Achievements: Key contributor to the negotiation of a new ten-year contract replacing Coca-Cola. Drove a 33% increase in new Frito-Lay brands sales in 2004. Performed 112% of plan exceeding a demanding sales target.
Zone Manager (2000-2002)
Responsible for the $55 million ten-state Intermountain Zone, leading a team of eleven salespeople. Success was due in large measure to ability at developing and mentoring both new and experienced team members. Developed and implemented sales programs, as well as managing the zone budget.
Achievements: Ranked number three nationally out of fifteen zones. Exceeded plan by $2.4 million or 103.9% of plan.
Zone Sales Trainer (1998-2000)
Selected to be responsible for developing the organizational, analytical, and sales skills of the eleven territory sales managers in the Intermountain Zone.
Achievements: Zone achieved 119% and 115% of plan in 1998 and 1999 respectively, a significant improvement over the previous years.
Territory Manager (1989-1998)
Drove sales through foodservice distributors SYSCO and US Foodservice operating companies in Mississippi, Arkansas, Colorado, and New Mexico. Accounts included Sodexho, Subway, and Compass as well as vending operators and schools.
Achievements: Ranked in the top 5% nationally and recipient of the Herman W. Lay Top National Annual Sales Award.
EDUCATION
SAM HOUSTON STATE UNIVERSITY, Huntsville, TX
B.B.A. Degree in Marketing
Professional Development:
Miller Heiman, Strategic & Conceptual Selling
PepsiCo, Negotiation Training
Acclivus, Major Account Planning, Strategy & Sales Negotiations
Peter Lowe/Zig Ziglar & Tony Robins, Success Sales Seminars
Motorola, SPIN sales training
REFERENCES
Available on request.