Sales Account Executive

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Name: Imani N. Laners Desired

Job Type:

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Employment Type:

E-Mail: Willing

to Relocate:

My

City: Degree

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State/Prov/Country: Willing

to Travel:

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Experience: Authorized

to Work in U.S.:

Currently

Looking: Industry

Category:

Professional

SENIOR MANAGEMENT INTERACTIVE MEDIA

Relationship Building Online Marketing Strategies New Revenue Streams

Fearless hunters with a fire-in-the-belly attitude achieve astounding results.

Take-charge Interactive Sales Director with winning attitude who builds revenues through superior client marketing solutions. Demonstrated unique skills selling across an ad network and single site. Work effectively with key decision makers to grow and retain business using a consultative and solution sales focus.

KEY STRENGTHS

* Talent for coordinating work of cross-functional departments with excellent ability to motivate staff and increase sales by nearly 100%.

* Ability to develop high impact advertising campaigns designed to achieve a positive ROI through analyzing online user behavior, marketing to increase traffic, and identifying relevant content that increases user interaction.

* Positive leader who builds excellent staff rapport, as demonstrated by routine and consistent accolades from staff.

AWARDS / ACHIEVEMENTS

* 2007 FOLIO, Show Panelist New York City; Topic: Online Ad Units

* Selected by Publisher to write new print and online publication business plan, 2006

* Sales Person of the Month, March 2003 (Nominated 2 months in a row)

* Special Section Superstar, October 2002 and April 2003

* Highest percentage over goal, April 2003.

Relationship Building New Revenue Streams Online Marketing Strategies - New Business Development Entrepreneurship Banner Advertising Sponsorship Programs - Cross-Functional Teams Online Marketplace Print Sales Online Campaigns Web Traffic Building - Sales Management From Prospect To Close Sales Reporting Future Projections Integrated Sales Plans -Web Content Development Project Management Work Flow Processes Staff Motivation Team Player-Advertising CPM CPA CPC Email Marketing Programs - Project Management -Direct Response Campaigns Open Ad Stream Ad Serving Technology SEM SEO-Emerging Technology-New Media

PROFESSIONAL EXPERIENCE

BLACK ENTERPRISE.COM, New York, New York, 2007-Present

Online companion to the premier business, investing, and wealth-building resource for African Americans for over 37 years; magazine readership of over 4 million.

Interactive Sales Director, current

Interactive Sales Manager, 2007-2008

* Serve as key player in developing short and long-term strategic direction for the Interactive Media Department. Increased online sales 97% in one year, the highest percent increase since inception.

* Manage a team of 4 including Sales and Marketing Analyst, Campaign Manager, Online Producer and Assistant working to bring magazine features online and execute online campaigns.

* Recommended to the C-level Executives a concentrated SEM/SEO effort as a way to increase online traffic; was implemented shortly thereafter

* Identified new revenue streams; took lead in expanding relevant web site sections and introducing new ones, such as a Lifestyle page, resulting in additional revenue generation of over $500,000 in Lifestyle section, alone.

* Build and maintain client and agency relationships, nationwide, including American Express, MetLife, MasterCard, Wal-mart, Amtrak, General Motors, Intel, Oracle, Walt Disney World, Comcast, PBS and American Airlines, Avenue-A, GSDM, Moxie Interactive, Digitas, OMD, JWT, Media Kitchen.

* Spearheaded a national marketing campaign that generated over 1,000 testimonials for readers/users.

* Increase monthly active accounts by 50% through superior online ad campaigns coupled with exceedingly relevant content and tools for the users.

* Implemented a successful work flow process from the insertion order stage to the billing phase.

* Work effectively across departments which aided in revenue success for 2007 and included building out new areas of the site which included content from editorial and design from creative and marketing.

24/7 REAL MEDIA (now WPP), New York, New York, 2006-2007

Digital marketing to advertisers and publishes, worldwide since 1995 with 20 offices in 12 countries with over 200 billion global advertising impressions served every month.

Interactive Account Executive

* Served as marketing strategist for integrated marketing campaigns, CPM, CPA, CPC, email and sponsorship. Built successful online campaigns for advertisers and created relevant content/tools for users.

* Generated over $750,000 in new business in one year from clients such as Ford Motor Company (first time advertising with 24/7), CarMax, Publishers Clearing House, Consumer Reports, New York MTA and Winn-Dixie.

* Selected by the CEO to break into the Ford Motor business in Detroit and present a new behavioral targeting strategy of auto buyers across the ad network; outcome brought new advertising business from the company.

* Retained over 75% of new advertisers and reinstated past accounts, generating additional revenues of $300,000.

THE NEWARK STAR-LEDGER, Newark, New Jersey, 2003-2006

The leading newspaper in New Jersey with Sunday circulation over 500,000.

Account Executive

* Generated over $1.3 million in sales and identified marketing strategies for advertisers.

* Selected by Publisher to write advertising portion of a business plan for a new weekly print and online publication targeting New Jersey youth. Completed the first-ever 24-page mini-magazine promoting the town of Berkley Heights.

* Increased sales over previous year for 5 of top 10 accounts and increased new business by 25% in one year. Took on a reconstructed territory with major losses and increased revenues by 5% in Year 2.

THE DAILY RECORD, Parsippany, NJ, 2001-2003

A Gannett newspaper.

Account Executive

* Maintained territory, generating over $800,000 in sales per year. Became one of the top 3 revenue generators for their largest yearly magazine, Living.

* Achieved highest percentage over goal in one month and amounting to 347%. Exceeded revenue goals 11 of 12 months, running.

* Routinely received rave reviews from senior management.

EDUCATION

UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE, Adelphi, Maryland

Bachelor of Science in Communications, 2002

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©2007 Bright and Professional - Web Resume

©2007 Bright and Professional - Web Resume

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