Sales Marketing

Timothy Smith

Email: *********@********.***

Address: **** ***** ******** ****

City: Wharton

State: TX

Zip: 77488

Country: USA

Phone: 832-***-****

Skill Level: Senior

Salary Range: $80,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

TIMOTHY E. SMITH

3027 N. Richmond Road, Suite 200 * Wharton, Texas 77488

PHONE 832-***-**** * E-MAIL: *********@********.***

Professional Profile

Highly motivated, results driven executive with extensive expertise in the fields of business administration and sales and marketing. Skilled in the diverse principals of project management, product development, importing and reporting. Multi-market experience from ideation through market placement. Former business consultant with a creative edge in the general gift and publishing industries with a clear understanding of consumer buying patterns and trends.

BUSINESS ADMINISTRATION - Experienced in the development and implementation of new business models including accounting, operations, sales and marketing, distribution, sourcing and Human Resources.

INTERPERSONAL SKILLS - Proven relationship builder and problem solver who focuses on team building and networking. Performs with an analytical mindset focused on creative solutions to complex situations. Seasoned leader with excellent organization skills, grounded in the ability to multi task and set priorities to manage multiple

projects at multiple levels between varying departments.

COMMUNICATION SKILLS - Articulate communicator with a proven track record in producing coherent business documents and presentations. Confident public speaker even in impromptu situations.

PRODUCT DEVELOPMENT - Accomplished at carrying a product from ideation to retail. Extensive background in the sourcing of raw materials, both foreign and domestic. Visually driven concept designer with an acute sense of market trends, pricing and line compatibilities.

SALES AND MARKETING - Proven self-motivated leader with highly developed communication skills and the ability to translate corporate visions.

IMPORTING - Skilled in communicating complex ideas and concepts with foreign factories. Adept in the handling of freight forwarding and customs issues, with first-hand experience in China, Hong Kong, India and Thailand.

Career History

SMOOTH SAILING PRESS JULY 2002 - PRESENT

OWNER / PUBLISHER

Founded Smooth Sailing Press, an innovative blending of both traditional and subsidy publishing. This model provides the unique opportunity for authors to retain their copyright without sacrificing the marketing benefits found in traditional publishing. As a sole proprietor, single handedly formulated the business model and developed all necessary departmental processes and procedures. What started with one imprint has grown to five industry recognized publishing imprints sold nationwide. All products are warehoused and shipped from Smooth Sailing Press operations center.

LAUNCHED FIVE PUBLISHING IMPRINTS that involve domestic, in-house and foreign produced books and gift items. Direct oversight of all phases of production from ideation to wholesale / retail sales.

RESPONSIBLE FOR SELECTION OF ALL PUBLISHING PROJECTS. Personally work with each author to take project from initial query to final edited manuscript ready for publication.

WRITE AND NEGOTIATE ALL LEGAL CONTRACTS with authors, artists and vendors that detail royalty, copyright and licensing agreements.

EDITORIALLY DIRECT EACH PUBLISHING PROJECT by identifying the various levels of literary corrections needed, from minor proofreading to full ghost writing. Act as lead editor for all imprints and have personally ghost written numerous books.

CREATIVELY DIRECT EACH PROJECT by selecting the color story, artistic style and artist before turning the project over to the Art Department. Work directly with artists in the development of book projects and the execution of artwork.

PERSONALLY SOURCE ALL RAW MATERIALS for in-house publishing and outline all production specs for domestic printing. Work directly with China and Hong Kong to oversee production of imported goods.

RESPONSIBLE FOR MANAGEMENT OF MARKETING ACTIVITIES AND STAFF. Direct reports include an Art Director and Publicists. Responsible for all branding efforts and consistency of merchandising materials and collateral. Provide oversight of all marketing efforts including website design, press releases, and marketing materials.

MANAGE IN-HOUSE AND NATIONAL SALES FORCE EFFORTS in publishing and general gift markets. Produce presentation collateral and author all sales/marketing programs and incentives.

HANDS ON MANAGEMENT OF GENERAL OPERATIONS including customer service representatives, accounting office and warehousing / order fulfillment department. Established all processes and procedures for each department and maintain active interaction with department heads.

C2 ASSOCIATES, INC. APRIL 1999 - JULY 2002

PARTNER / CONSULTANT / IMPORTER

Joined C2 Associates as a partner, creating a new division for importing and giftware consultation. Managing partner for all aspects of marketing and consulting to the general gift and CBA (Christian Bookseller`s Association) industries. Director of sales and import activities, both proprietary and for represented import clients.

CONSULT WITH CLIENTS REGARDING THE DEVELOPMENT OF NEW PRODUCT LINES and/or the enhancement of existing collections from ideation through production. Structure marketing plans for these products that encompass topics from financial and production economies to sales goals and incentives.

CONSULT WITH CLIENTS DESIRING TO ENTER THE GIFT AND/OR CBA MARKETS to determine product viability. Provide market analysis and trend forecasting.

SOURCE PRODUCTS FROM CHINA, HONG KONG, THAILAND AND INDIA for clients with C2 Associates as the Importer of Record. Facilitate all forwarding and import issues.

DESIGN AND PRODUCE PROPRIETARY GIFTWARE FOR C2 ASSOCIATES. Each project includes production concept drawings, packaging mechanicals and artwork, catalogs, marketing plans and pricing strategies.

DESIGN AND PRODUCE ALL MARKETING COLLATERAL for C2 Associates including catalogs, brochures and ads.

CONCEPTUALIZE AND IMPLEMENT SALES PLANS for C2 Associates` proprietary products.

SOLICIT NEW CLIENTS through direct mail efforts and client networking.

REPRESENT C2 ASSOCIATES AND/OR IMPORT CLIENTS AT ALL MAJOR TRADE SHOWS in both the general gift and CBA markets.

TRAVEL OVERSEAS TO INSPECT FACILITIES of suppliers and clarify production issues.

NEW LEAF PRESS / MASTERBOOKS AUGUST 1997 - MARCH 1999

VICE PRESIDENT - SALES AND MARKETING

Directed all aspects of Sales and Marketing for established publishing company. Within the first year, launched a new giftware division and expanded both publishing and gift divisions to the general gift market. Also responsible for new market positioning of New Leaf Press after the acquisition of Master Books.

MANAGED NATIONAL SALES FORCE EFFORTS in publishing and general gift markets. Produced presentation collateral and authored all sales/marketing programs and incentives.

LAUNCHED NEW GIFT DIVISION that involved both domestic and foreign production of giftware. Sourced all raw materials domestically and traveled to China and Hong Kong to oversee production of import items. Worked directly with artists in the development of concepts and execution of designs. Responsible for all branding efforts and consistency of merchandising materials and collateral.

RESPONSIBLE FOR MANAGEMENT OF MARKETING ACTIVITIES AND STAFF. Direct reports included Art Director and Publicist. Responsible for bringing publicity department in-house. Directed all efforts regarding catalog shoots and print media layouts including set decoration, product placement and written copy.

WROTE AND NEGOTIATED CONTRACTS with artists and vendors that detailed royalty and licensing payments. Also responsible for determining the cost of raw goods and pricing for distribution in foreign markets where the currency exchange varied.

DEVELOPED MARKET STRATEGIES for new and current publications and giftware that included sales programs for field reps, as well as marketing tips and collateral for point of purchase displays.

ATTENDED NATIONAL AND REGIONAL SALES MEETINGS to present new products to field reps and worked directly with marketing group principals regarding rep incentives and future programs.

DESIGNED NEW TRADE SHOW BOOTH to be displayed at national and regional trade shows for CBA, Home School, and general gift markets.

RESTRUCTURED ACCOUNTING DEPARTMENT PROCEDURES after the acquisition of Master Books.

DESIGNED LAYOUT OF NEW WAREHOUSE FACILITIES and restructured all procedures regarding shipping and receiving.

PRINTWICK PAPERS / THE LINDA GRAYSON COLLECTION FEBRUARY 1996 - JULY 1997

VICE PRESIDENT - MARKETING (General Gift & Inspirational Markets)

DIRECTOR OF SALES - CBA MARKET (Christian Bookseller`s Association)

Directed all aspects of Marketing for multi-million dollar giftware company. Duties included the management of product development from ideation to production, as well as all marketing functions involved with the wholesale of products.

CREATED NEW GIFTWARE COLLECTIONS based on research of trends and opportunities in the marketplace. Solicited and/or licensed appropriate artists and manufacturers, both foreign and domestic, to produce products. Selected color stories, evaluated raw material needs, and organized production to maximize financial economies.

NEGOTIATED CONTRACTS with artist and vendors that detailed royalty and licensing payments. Also responsible for determining the cost of raw goods and pricing for distribution in foreign markets where the currency exchange varied.

DEVELOPED MARKET STRATEGIES for new and current collections that included sales programs for field reps, as well as marketing tips and collateral for point of purchase displays. Identified retailer merchandising needs and created appropriate display fixtures.

NEGOTIATED AD BUYS in trade magazines and coordinated all print media efforts.

DESIGNATED ALL SPACE APPORTIONS FOR NATIONAL AND REGIONAL TRADE SHOWS and designed each booth according to theme and/or geographic region of the show.

FULFILLED THE TASK OF ART DIRECTOR AND STYLIST FOR ALL CATALOG SHOOTS AND PRINT MEDIA LAYOUTS. This involved set decoration, product placement, and communicating with the photographer to ensure that the desired effect was achieved.

CREATED PROPRIETARY PRODUCTS FOR KEY AND CHAIN ACCOUNTS. Example: Wall decor for Broyhill Furniture. Worked in tandem with Broyhill designers to produce framed art that coordinated with each new furniture collection release.

MANAGED NATIONAL SALES FORCE EFFORTS in the CBA market through communication with marketing group principals and national sales managers.

ATTENDED NATIONAL AND REGIONAL SALES MEETINGS to present new products to field reps, network with other manufacturers and marketing group principals, and identify emerging trends in the marketplace.

DOMINION INDUSTRIES JANUARY 1993 - FEBRUARY 1996

CHIEF OPERATING OFFICER - STONE HAVEN GIFTS (a division of Dominion Industries)

Responsible for the ideation and start-up of a new endeavor within Dominion Industries. This project expanded the scope of operations from strictly marketing and sales representation to one that included manufacturing. Transitioned from Vice-President of Marketing for Genesis Marketing Group (a division of Dominion Industries) to become the Chief Operating Officer of Stone Haven Gifts. The new company produced net sales of over $750,000 in the first year of operation and began with national representation in both the general gift and CBA (Christian Bookseller`s Association) markets.

PLANNED AND COORDINATED THE LAYOUT AND DESIGN OF PHYSICAL PLANT. Responsible for total build-out of the facility, including negotiation of space for offices and production/warehouse functions.

DEVELOPED SYSTEMS AND WROTE PROCESSES for production, warehousing, shipping, budgeting and accounting functions. Hired and trained staff for each department to ensure a smooth, effective operation. Researched and negotiated with shipping and database vendors to purchase products and services.

SOURCED ALL RAW MATERIALS used in production with careful attention paid to economies, multiplicity of purpose, and availability. Responsible for all production decisions, both foreign and domestic.

SERVED AS ART DIRECTOR and produced all marketing collateral.

MANAGED REGIONAL AND NATIONAL SALES FORCES in both the general gift and CBA markets. This included participation in all major trade shows and the presentation of product in national and regional sales meetings.

DIRECTOR OF MARKETING - GENESIS MARKETING (a division of Dominion Industries)

Consulted with principals and creative departments in over 35 gift manufacturing and publishing companies to develop giftware appropriate for the CBA (Christian Bookseller`s Association) market. Produced all sales collateral used by field reps, and generated promotional programs and incentives for both retailers and field reps. These efforts resulted in annual sales of over $40 million.

NEGOTIATED ALL CONTRACTUAL AGREEMENTS with companies seeking sales representation after a careful evaluation of their products for viability in the CBA marketplace.

DEVELOPED ANCILLARY MARKETING PROGRAM called -Concepts-. This program capitalized on current trend themes in the general gift market. Products were sourced through vendors represented by Genesis Marketing and were proprietary to the -Concepts- program. This quarterly program generated over $1 million in sales during the first year.

PRODUCED TREND REPORTS that included merchandising tips and marketing support for both retailers and suppliers.

CREATED PROPRIETARY PRODUCTS for chain accounts.

BAPTIST SUNDAY SCHOOL BOARD MARCH 1989 - JANUARY 1993

MARKETING SPECIALIST

Selected to be part of a new corporate buying program for a chain of 75 stores with annual sales of over $85 million. Negotiated contracts with gift vendors for national campaigns as well as everyday stock. Worked as a layout and design specialist for new stores and remodeling efforts.

DEVELOPED MARKETING STRATEGIES FOR NEW AND CURRENT PRODUCTS based on seasonal and internal events. Negotiated pricing contracts and designated inventory levels for each store based on size and region.

CONDUCTED SEMINARS ON TRENDS AND RETAIL DESIGN for store managers. Created a mock store in the home office bi-annually in coordination with manager training and sales meetings.

FULFILLED THE ROLE OF STYLIST for catalog shoots and layouts.

CREATED PROPRIETARY PRODUCTS for national campaigns.

STREAMLINED STORE LAYOUT AND DESIGN STANDARDS for the chain. Responsible for purchasing fixtures, merchandising product, and training store employees.

COLLABORATED WITH AD AGENCIES AND CONSULTANTS to develop national campaigns. Produced marketing manuals and merchandising tools for store managers to ensure uniform merchandising across the chain.

BOOKSTORE MANAGER

Responsible for all functions of daily store operations including staffing, purchasing, inventory control, merchandising, and marketing. Created marketing and promotional materials for the entire 75-store chain, which ultimately resulted in the promotion to Marketing Specialist at the home office.

DETERMINED PRODUCT MIX, negotiated terms, and purchased all merchandise for the store. Operated and maintained computerized inventory tracking system.

PLANNED AND IMPLEMENTED ANNUAL OPERATING BUDGETS and created regular reports for the home office.

CREATED LOCAL MARKETING PROMOTIONS and planned numerous in-store events.

COORDINATED ALL ASPECTS OF STORE PERSONNEL management and scheduling.

CONSULTED WITH HOME OFFICE ON TRENDS AND PROMOTIONS. Taught marketing seminars at bi-annual and regional meetings of store managers.

HENRY NICHOLAS FINE GIFTS & INTERIORS AUGUST 1986 - MARCH 1989

OWNER / OPERATOR

Conceptualized and opened high-end retail establishment specializing in European furnishings and gifts. Responsible for all tasks including planning, start-up, and daily store operations.

PRODUCED A BUSINESS AND MARKETING PLAN in order to receive financing for the store. Consulted with a marketing company to evaluate potential locations. Determined focus for the store and created a buying plan.

RESPONSIBLE FOR ALL INVENTORY MANAGEMENT including budgeting, purchasing, accounting, and sales.

DESIGNED CUSTOM INTERIOR SPACES for both residential and industrial clients.

SPECIALIZED IN CUSTOM AND CONSERVATION FRAMING. Opportunities included the conservation framing of Mary Cassatt originals, various Rembrandt sketches and 17th century Oriental watercolors.

DOMINION INDUSTRIES JUNE 1983 - AUGUST 1986

ACCOUNT EXECUTIVE- GENESIS MARKETING GROUP (a division of Dominion Industries)

Territory representative to the CBA marketplace with over 300 retail accounts in 4 states. Represented more than 40 vendors with products ranging from general giftware and cards to books and Bibles. Named -Rookie of the Year- in 1983. Developed rapport with many accounts that continues to date.

Technical Experience

COMPUTER SKILLS

Microsoft Office (Word, Excel, Outlook), Microsoft PowerPoint, Microsoft Publisher, Adobe Photoshop, Nova Development Publisher Pro, Peachtree Accounting, and Microsoft Quick Books.

provides the unique opportunity for authors to retain their copyright without sacrificing the marketing benefits found in traditi

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