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ResumeBlog of Senior Product Manager, Applications

Submitted by jonathan on Wed, 06/01/2005 - 8:45am.Marketing Strategy Product Management Product Marketing

Contact: +1-650-***-****

San Carlos, CA, 94070

Summary

A Senior Product Management Professional with a passion for bringing software products and services to market which improve the productivity of end users. Superior ability to hear the voice of the customer, gain insights, and identify consumer needs and market opportunities.

Leadership Proven ability to set and manage objectives and priorities and build consensus among internal and external stakeholders. Ability to translate these into clear, actionable business requirements and recommendations. Effective project manager working with and managing cross-functional teams.

Relationship management provides bridges among all parties involved in the product life-cycle, including cross-functional management; can relate equally well to both technical and non-technical communities.

Domain expertise. Areas of expertise include online communities and a variety of communication tools and platforms (e.g., blogging, email, IM, mobile phone applications). Also have a strong interest and skills in digital home media technologies (e.g., music, photos, and video) anything where technology can be applied with a clean design to improve the end user experience / productivity.

Seasoned experience Product management, product marketing, program management, project management, including national product launches. Solid product management foundation built at Microsoft -- including key contributions to Word for Windows and the Microsoft Office product strategy. Top-tier experience with Borland, Beyond.com, Frame Technology, Adobe, Apple, and Hewlett-Packard. Bachelor s degree in Computer Science.

Experience

Technology Applications Project Leader, Windsor Securities, Ardmore, PA 2003-present

(Full-time

) Boutique money management firm, with successful 30-year record of unbroken, above-market returns. Over $100 million in assets managed.

. Designed and implemented financial models that provided an application layer above data from disparate internal databases. This resulted in quantitative analysis to complement and solidify the firm s intuitive market feel.

. Developed trading model using Excel; algorithms tested over twelve years of history resulted in annual compound returns significantly greater than average market sectors.

Co-founder, ProfConnect, San Jose, CA 2004-present

(Part-time

entrepreneurial venture.) ProfConnect is an upstart not-for-profit, providing professionals with an easy mechanism to market their skills via a rapidly built web presence (ResumeBlogs). Key differentiation is a clever SEO and hosting strategy which makes user data directly accessible (membership not required), while still providing referral statistics. Other elements are drawn from the social networking / community systems. Primary responsibilities include marketing, product management, and UI.

. Marketing and Product Management: including mission, naming, positioning, messaging, business model, psychographics, market/competitive research, email marketing, and user experience. Online surveys via SurveyMonkey resulted in refined positioning and feature prioritization.

. PPC advertising: ran four simultaneous Adwords campaigns which achieved ad positioning average of 1.9. Combined Google-supplied campaign tracking with custom solution to measure effectiveness.

Marketing and Product Management Consultant, JUMP Consulting, San Carlos, CA 1994-2003

Part-time consulting, often coincident with regular full-time positions, on a project-by-project basis. Clients include the Open Software Application Foundation (OSAF), Borland, Frame, Ashton-Tate and others. Have generated solutions in a variety of industries, including consumer and enterprise software, end user / consumer services, education, and financial analysis.

Internet

. Managed strategy and design of a social software system, built on commercially available free and low-cost components such as blogs and add-ons, search engines, Yahoogroups as well as static/dynamic links.

. Initiated and managed Friends of ProMatch, an online networking community spin-off from a non-profit, educational services organization, growing it to become one of the top 100 Yahoogroups (in membership).

Software

. Wrote white paper on task management for Mitch Kapor's Open Software Applications Foundation (OSAF). The Chandler project is an open source personal information manager supporting WebDAV for calendaring, IMAP for email, and a custom-designed repository. Integrated task manager takes a more sophisticated approach than Outlook.

. Developed market segmentation strategy, which resulted in FrameMaker achieving broader acceptance within the UNIX market. Built the business case for and evangelized the Windows version, which eventually became the flagship product.

. Defined applications marketing strategy, positioning, and provided industry analysis to Borland for Sidekick product line, later revitalized, reintroduced, and spun-out successfully.

Director of Product Management, SeeRun Corporation, San Francisco, CA, 2000-2001

Recruited to address product strategy, roadmap, and positioning for this 25-person early stage overseas provider of business process management tools for Internet commerce, attempting to establish presence in the United States. Company did not receive second round funding.

. Led development of corporate strategic positioning as a member of the executive team. This resulted in positioning the Java-based technology as an application rather than a platform.

. In rush-fix situation, transferred technical publications function to the US oversaw it personally, partially outsourcing it, which resulted in high-quality technical publications in 1/3 the expected time.

. Instituted demo strategy, which resulted in a presentation at the exclusive "Showcase 2000," an invitation-only conference that highlights emerging technologies.

Senior Product Manager, Internet Distribution, Beyond.com, Santa Clara, CA, 1999-2000)

Early Internet B2C software reseller. Developed key differentiators in preparation for entry to the corporate software market.

. Developed product strategy, plan, and functional specifications for new automatic software update service (eCurrent) for enterprise software users, which defined the UI, product features, and product roadmap.

. Revised and renegotiated partnership and deliverables with technology vendor who was providing back end infrastructure. This enabled the project to move towards completion after having been stagnant for 6 months.

. Designed customer profile tracking system that resulted in expedited customer purchasing process with major interface enhancements.

Group Product Manager, Internet Services, Human Awareness Institute, Foster City, CA, 1994-1999

Not-for-profit brick and mortar institution specializing in communication workshops. Introduced online capabilities; managed professionals and volunteers.

. Built and led a team of 12 designers, engineers, and marketers to develop, launch and maintain global website. Search engine visibility resulted in 10-fold increase in the number of unsolicited participants. Repeat participation increase of 35% due to stickiness of participants-only area of the website.

. Created and oversaw a series of online communities which resulted in localized consumer support and online marketing activities within the context of an international presence.

Education

Wharton Graduate School of Business, University of Pennsylvania,

Philadelphia, PA

. MBA Program, Marketing focus; summer internship at Apple Computer.

Brown University,

Providence, Rhode Island. BA, Computer Science with Honors

. Designed and wrote a 300-page user s guide for early hypertext-based, writing system.

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